{"id":426353,"date":"2026-09-04T19:04:12","date_gmt":"2026-09-04T19:04:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/426353\/"},"modified":"2026-09-04T19:04:12","modified_gmt":"2026-09-04T19:04:12","slug":"we-are-austin-tailgate-ancira-salsa-brings-texas-made-flavor-to-your-game-day-spread","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/426353\/","title":{"rendered":"We Are Austin Tailgate! Ancira Salsa brings Texas-made flavor to your game day spread"},"content":{"rendered":"

This tailgate spread is getting a Texas-sized kick! Taylor-based Ancira Salsa<\/a> is serving up family tradition, bold flavors, and plenty of ideas for taking your game day snacks to the next level.<\/p>\n

Ancira Salsa CEO Jesse Ancira III joined We Are Austin’s annual Tailgate Show to share the story behind the family brand and some tasty ways to pair its salsas with your favorite football snacks.<\/p>\n

\"Ancira<\/p>\n

Ancira Salsa CEO Jesse Ancira III joined We Are Austin’s annual Tailgate Show to share the story behind the family brand and some tasty ways to pair its salsas with your favorite football snacks.<\/p>\n

A Family Brand With Texas Roots<\/p>\n

Ancira Salsa got its start in Taylor, Texas, growing from a family recipe into a local business now reaching shoppers across Central Texas.<\/p>\n

\u201cWe are Ancira Salsa, the nearly world-famous salsa company from Taylor, Texas, just outside the Austin city limits,” said Ancira. “And we are thrilled to share that we are now at H-E-B and Central Market.\u201d<\/p>\n

For Ancira, seeing the family’s salsa make the leap from its hometown roots to grocery store shelves has been an exciting part of the company’s growth.<\/p>\n

\u201cIt’s a big blessing. You know, we’re very humble. We come from Taylor, Texas\u2014small-town Texas. So we’re proud of our parents, our grandparents, and our hometown for riding with us as the brand grows.\u201d<\/p>\n

Today, shoppers can find jars of Ancira Salsa at retailers including H-E-B and Central Market.<\/p>\n

\"We<\/p>\n

We Are Austin Tailgate! Ancira Salsa brings Texas-made flavor to your game day spread<\/p>\n

Bring the Heat to Game Day<\/p>\n

Of course, no tailgate is complete without something to snack on, and salsa offers plenty of possibilities beyond the classic chips and dip.<\/p>\n

Ancira walked We Are Austin through the company’s different flavors and shared ideas for matching each salsa with different game day foods.<\/p>\n

\u201cHere’s how you activate your tailgate: brisket nachos, top it with the mild salsa. Maybe some pulled pork tacos\u2014hit it with the Pineapple Habanero. If you want to up your dip game, get our green sauce, get a little bit of sour cream, mix it, and then you’re ready. “<\/p>\n

Whether you’re building a snack board, topping your favorite football fare, or simply setting out a big bowl of chips, the different varieties make it easy for guests to find a flavor and heat level that works for them.<\/p>\n

\"We<\/p>\n

We Are Austin Tailgate! Ancira Salsa brings Texas-made flavor to your game day spread<\/p>\n

From Taylor to Tables Across Texas<\/p>\n

As Ancira Salsa continues to grow, the family behind the company hopes to introduce its Texas-made flavors to even more customers while staying connected to the roots that started it all.<\/p>\n

\u201cIt came from my grandparents\u2014late 1990s farmers’ markets, my grandma and grandpa doing the whole bit. We’ve taken their recipe from the farmers market to Central Market.\u201d<\/p>\n

For local fans ready to add Ancira Salsa to their own tailgate lineup, look for the brand at participating H-E-B and Central Market stores.<\/p>\n

\u201cWe are very grateful, very honored. And here’s the deal: I treat all of my customers the way you would want your grandparents or parents to be treated. You want them to be treated with courtesy, patience, and respect. So that’s how we treat our customers.\u201d<\/p>\n

Follow Ancira Salsa on social media to keep up with the family, find local retailers, and see what’s next for the growing Texas brand.<\/p>\n

\"We<\/p>\n

We Are Austin Tailgate! Ancira Salsa brings Texas-made flavor to your game day spread<\/p>\n","protected":false},"excerpt":{"rendered":"This tailgate spread is getting a Texas-sized kick! Taylor-based Ancira Salsa is serving up family tradition, bold flavors,…\n","protected":false},"author":2,"featured_media":426354,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":["post-426353","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/426353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=426353"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/426353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/426354"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=426353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=426353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=426353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}