Regional Geico ad illustrates how we talk funny.<\/p>\n
A locally focused radio ad for Geico started running on The Ticket about two months or so ago. The first time I heard it, a small mistake caught my attention. See if you notice:<\/p>\n
Did you catch it? The brave commuter in the ad says: \u201cYou don\u2019t know what I\u2019ve been through, the things I\u2019ve seen. I\u2019ve traversed Frisco to downtown on the DNT smack dab in the middle of rush hour. I\u2019ve pushed through the post game rush, dared to go from Las Colinas to Uptown on the 114 to 35E. And don\u2019t even get me started on Arlington.\u201d<\/p>\n
I appreciate the effort it must take to make these regional ads, but no one here refers to \u201cthe DNT.\u201d If we\u2019re driving from Frisco to downtown, we\u2019re taking \u201cthe Tollway.\u201d And no one is driving on \u201cthe 114.\u201d We use the definite article for the Tollway and the Bush but not for highways with numbers. Highways with articles is a California thing (e.g., the 405). This small gaffe surprises all the more, given that Geico has such a large corporate presence<\/a> here.<\/p>\n Speaking of Geico corporate. I spent way too long trying to find this ad online. In the process, I learned that there are corners of the internet where fans of Geico commercials, mainly the clever TV stuff, post and discuss them. But when I couldn\u2019t find the commuter radio ad, yesterday I emailed the general address for Geico Corporate Communications, asking if the ad was online someplace or if they could send it to me. I figured there was a 2 percent chance I\u2019d get a response.<\/p>\n Today they sent me the ad. When I told them about the gaffe and what I planned to do with the audio, a comms guy wrote back: \u201cThanks for reaching out \u2013 I did notice it, too. And I used to commute on 183 for years from Uptown to American Airlines HQ. Will flag this for our Marketing team. Enjoy the holiday weekend.\u201d<\/p>\n Tip of the hat to the Gecko.<\/p>\n","protected":false},"excerpt":{"rendered":"Regional Geico ad illustrates how we talk funny. A locally focused radio ad for Geico started running on…\n","protected":false},"author":2,"featured_media":426968,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,103],"class_list":["post-426967","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/426967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=426967"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/426967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/426968"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=426967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=426967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=426967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}