{"id":428415,"date":"2026-09-07T01:08:35","date_gmt":"2026-09-07T01:08:35","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/428415\/"},"modified":"2026-09-07T01:08:35","modified_gmt":"2026-09-07T01:08:35","slug":"maga-inc-drops-10m-into-texas-senate-race-for-paxton-against-talarico","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/428415\/","title":{"rendered":"MAGA Inc. Drops $10M Into Texas Senate Race For Paxton, Against Talarico"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">Trump-aligned MAGA Inc. reported <a data-ylk=\"slk:$10 million;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/docquery.fec.gov\/pdf\/868\/202609059904103868\/202609059904103868.pdf\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">$10 million<\/a> in independent expenditures in Texas&#8217; U.S. Senate race, splitting the money evenly between ads supporting Texas Attorney General Ken Paxton (R) and opposing state Rep. James Talarico (D-District 50).<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The buy comes days before President Donald Trump (R), Vice President JD Vance (R) and Republicans gather at American Airlines Center in Dallas for the party&#8217;s first <a data-ylk=\"slk:Midterm Convention;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.gopconvention.com\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Midterm Convention<\/a> on Wednesday and Thursday, September 9-10.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Federal Election Commission&#8217;s 48-hour <a data-ylk=\"slk:report;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/docquery.fec.gov\/pdf\/868\/202609059904103868\/202609059904103868.pdf\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">report<\/a>, filed Saturday, lists two $5 million independent expenditures through Del Ray Media LLC. Both cover connected television and digital advertising disseminated September 5. One supports Paxton. The other opposes Talarico.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The filing certifies that the expenditures were not coordinated with either campaign or a political party. The spending is outside advocacy, not a contribution transferred to Paxton&#8217;s campaign.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The buy follows an <a data-ylk=\"slk:August report;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/dallasexpress.com\/state\/trump-heads-to-houston-to-rally-gop-behind-paxton\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">August report<\/a> from The Dallas Express on Talarico&#8217;s advertising advantage and Paxton&#8217;s fundraising push. It also lands before a convention that could <a data-ylk=\"slk:fill more;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/dallasexpress.com\/city\/trumps-rnc-convention-could-fill-more-than-5000-dallas-hotel-rooms\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">fill more<\/a> than 5,000 Dallas hotel rooms.<\/p>\n<p>Trump deploys a large war chest<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a data-ylk=\"slk:FEC records;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.fec.gov\/data\/committee\/C00892471\/?cycle=2026\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">FEC records<\/a> show MAGA Inc. held $403.45 million in cash after reporting $400.68 million in receipts during the 2025-26 cycle through July 31. The Texas buy equals about 2.5% of that cash balance and is the committee&#8217;s largest single 2026 independent-expenditure disclosure to date.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">President Trump signaled the move one day earlier. &#8220;I&#8217;m going to spend whatever amount of money necessary to try to help us,&#8221; he said during a Friday <a data-ylk=\"slk:event;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.whitehouse.gov\/videos\/president-trump-signs-executive-orders-sep-4-2026\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">event<\/a> on September 4. He said he controls the committee&#8217;s funds.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Trump <a data-ylk=\"slk:endorsed Paxton;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/posts\/116601320183465625\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">endorsed Paxton<\/a> in the Republican primary against U.S. Sen. John Cornyn (R-Texas). Paxton won the nomination, and the expenditure now gives Trump&#8217;s endorsement financial force through an independent committee.<\/p>\n<p>Texas contest draws national money<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The race <a data-ylk=\"slk:rating;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.cookpolitical.com\/senate\/race\/488686\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">rating<\/a> from the Cook Political Report moved from Lean Republican to Toss Up on August 20. That rating remained in place September 6.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">A Emerson poll found Paxton at 47% and Talarico at 46%, within its 3% credibility interval.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Prediction markets also showed a close race. The <a data-ylk=\"slk:Kalshi market;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/kalshi.com\/markets\/kx\/test\/senatetx-26\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Kalshi market<\/a> priced Paxton at 51% and Talarico at 49% on Sunday, September 6. Market prices reflect trading activity, not voter surveys, and can change continuously.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Through June 30, Talarico&#8217;s authorized <a data-ylk=\"slk:campaign;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.fec.gov\/data\/candidate\/S6TX00479\/?cycle=2026\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">campaign<\/a> reported $68.56 million in receipts and $21.55 million in cash. Paxton&#8217;s authorized <a data-ylk=\"slk:committees;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.fec.gov\/data\/candidate\/S6TX00388\/?cycle=2026\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">committees<\/a> reported $9.25 million in receipts and $1.76 million in cash. Those figures exclude joint fundraising groups and outside expenditures such as MAGA Inc.&#8217;s buy.<\/p>\n<p>What the ads argue<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The two MAGA Inc. <a data-ylk=\"slk:ads;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/MAGAIncWarRoom\/status\/2096305900784963947\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">ads<\/a> center on taxes and affordability. They promote Paxton&#8217;s proposed $50,000 first-time-homebuyer <a data-ylk=\"slk:deduction;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.texastribune.org\/2026\/07\/31\/texas-ken-paxton-us-senate-race-economic-agenda-tax-deductions\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">deduction<\/a> and claim Talarico supported a $4 trillion tax increase, higher property and Social Security taxes and a health plan that could close 30 Texas hospitals.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The records require distinctions. Talarico did not cast the congressional vote behind the $4 trillion <a data-ylk=\"slk:estimate;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.finance.senate.gov\/tax-reform-2025\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">estimate<\/a>. He voted against 2019 Senate Bill 2, a <a data-ylk=\"slk:bill;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/capitol.texas.gov\/BillLookup\/History.aspx?LegSess=86R&amp;Bill=SB2\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">bill<\/a> that lowered the local property-tax revenue-growth threshold triggering an election to 3.5%, but he also voted for House Bill 3, a <a data-ylk=\"slk:measure;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/capitol.texas.gov\/BillLookup\/History.aspx?LegSess=86R&amp;Bill=HB3\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">measure<\/a> that included school property-tax compression.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Talarico&#8217;s <a data-ylk=\"slk:platform;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/jamestalarico.com\/issue\/taxes-cost-of-living\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">platform<\/a> would apply Social Security payroll taxes to earnings above $400,000, not tax benefits. The hospital <a data-ylk=\"slk:study;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/guidehouse.com\/-\/media\/www\/site\/insights\/healthcare\/2019\/rural-hospital-public-option.pdf\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">study<\/a> placed 30 Texas rural hospitals at high risk under one modeled public-option scenario. It did not predict certain closures.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Talarico campaign spokesman JT Ennis said the ads misrepresented Talarico&#8217;s tax record and cited his House Bill 3 vote, The Texas Tribune <a data-ylk=\"slk:reported;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.texastribune.org\/2026\/09\/05\/texas-maga-inc-10-million-ad-spend-paxton-trump\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">reported<\/a>. MAGA Inc. spokesman Alex Pfeiffer <a data-ylk=\"slk:said;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/AlexPfeiffer\/status\/2096308748562133015\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">said<\/a> the group would publicize Talarico&#8217;s tax positions and support Paxton. Paxton <a data-ylk=\"slk:thanked Trump;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/KenPaxtonTX\/status\/2096307235349532777\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">thanked Trump<\/a> and wrote that &#8220;together we will win for Texas and America.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The $10 million expenditure makes Texas one of MAGA Inc.&#8217;s first major general-election Senate investments. It also puts the state at the center of Trump&#8217;s midterm strategy as Republicans prepare to converge on Dallas.<\/p>\n","protected":false},"excerpt":{"rendered":"Trump-aligned MAGA Inc. reported $10 million in independent expenditures in Texas&#8217; U.S. Senate race, splitting the money evenly&hellip;\n","protected":false},"author":2,"featured_media":428416,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[2135,1967,148615,148847,30910,148848,13338,27,29,28,14782,148846,36798,2558,2134],"class_list":["post-428415","post","type-post","status-publish","format-standard","has-post-thumbnail","category-texas","tag-james-talarico","tag-ken-paxton","tag-maga-inc","tag-maga-inc-s","tag-paxton","tag-september-6","tag-talarico","tag-texas","tag-texas-headlines","tag-texas-news","tag-the-dallas-express","tag-the-federal-election-commission","tag-the-texas-tribune","tag-trump","tag-u-s-senate"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/428415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=428415"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/428415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/428416"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=428415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=428415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=428415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}