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A spread of Terry Black\u2019s Barbecue features ribs, a dino rib, turkey, brisket and sausage alongside sides including macaroni and cheese, green beans, rice, creamed corn, potato salad, coleslaw and beans, plus banana pudding for dessert.<\/p>\n
Nicholas Hernandez\/MySA<\/p>\n
It\u2019s been nearly a year in the making<\/a>, and now the smokers are fired up.<\/p>\n Terry Black\u2019s Barbecue<\/a> has officially opened its doors in New Braunfels, bringing its Central Texas barbecue to a city known for its German roots.<\/a> MySA received a special sneak peek.<\/p>\n Article continues below this ad<\/p>\n The restaurant marks the barbecue company\u2019s eighth location, creating a link between its Austin and San Antonio markets along the busy I-35 corridor.<\/p>\n The nearly completed exterior of Terry Black\u2019s new New Braunfels restaurant on September 2, 2026, ahead of its September 15 opening.<\/p>\n Nicholas Hernandez\/MySA The exterior of Terry Black\u2019s Barbecue in New Braunfels includes biergarten-style outdoor seating and a two-story deck, blending the restaurant\u2019s Central Texas barbecue roots with local German influence.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n When Terry Black\u2019s first confirmed plans for the New Braunfels restaurant with MySA in 2025, co-owner Mark Black said the city had long been on the company\u2019s radar.<\/p>\n Article continues below this ad<\/p>\n “New Braunfels is one of the premier small cities in the state,” Black told MySA at the time. “It\u2019s an area we wanted to be, and we love what they\u2019ve got going on there. We\u2019re excited to open in that market.”<\/p>\n Now, that vision has become a reality.<\/p>\n “We\u2019re kind of building that bridge between the San Antonio and Austin markets for us,” Nick Lalich, a regional manager for Terry Black\u2019s Barbecue, told MySA. “We\u2019re looking to bring true Central Texas barbecue down south. That\u2019s what this is all about, sticking to our roots, cooking on offset smokers, and bringing some really high quality products down this way.”<\/p>\n Article continues below this ad<\/p>\n Terry Black\u2019s Barbecue diners eat during a special preview of the restaurant in New Braunfels on September 11, 2026, four days before its September 15 grand opening.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n For diners, the setting is almost as much a part of the experience as what is coming off the smokers.<\/p>\n The restaurant takes cues from a traditional biergarten, with outdoor seating and a two-story deck offering additional space to eat and gather. Guests can catch glimpses of the smokers as they move through the property, with heat radiating out as they get closer. Brisket, sausage and other meats are cooked around the clock.<\/p>\n Lalich, eyeing the surroundings during the interview, pointed to the setting. “We\u2019re literally standing in a beer garden right now getting interviewed,” he joked to MySA.<\/p>\n Article continues below this ad<\/p>\n Inside, the Texas barbecue theme continues with spacious dining areas and an assembly-line ordering system that leads guests past the sides before they grab their barbecue and find a seat. Additional dining space is accessible by a ramp.<\/p>\n A platter of Terry Black\u2019s Barbecue features ribs, a dino rib, turkey, brisket and sausage at the restaurant\u2019s New Braunfels location.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n The result is a Terry Black\u2019s location that blends Central Texas barbecue traditions with a setting inspired by New Braunfels\u2019 German heritage.<\/p>\n But there is another piece of Texas barbecue history simmering just steps away.<\/p>\n Article continues below this ad<\/p>\n Terry Black\u2019s is opening in the same parking lot as Black\u2019s Barbecue, a separate branch of the Black family\u2019s barbecue legacy. Terry Black and his sons split from the family business in 2013, and the feud that followed eventually became known as the “family beef.”<\/p>\n Lalich acknowledged the obvious connection. “We could talk about the elephant in the room, right?” he said. “We\u2019re in the same parking lot as the other half of our family.”<\/p>\n Rather than dwell on the history, Lalich pointed back to the restaurant and the way Terry Black\u2019s is embracing New Braunfels.<\/p>\n Diners enjoy barbecue during a special preview at Terry Black\u2019s Barbecue in New Braunfels on September 11, 2026, ahead of the restaurant\u2019s September 15 grand opening.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n “When you look inside our restaurant and you look at the timeless atmosphere that we\u2019ve created, it\u2019s very specific to this part of town that we\u2019re in, and we\u2019re really going all for it,” he said.<\/p>\n Article continues below this ad<\/p>\n The company has been drawing customers from San Antonio and farther south, according to Lalich, making New Braunfels a natural stop between its existing markets. Terry Black\u2019s also recently expanded into Houston and is targeting an opening for its San Antonio location in November.<\/p>\n “I\u2019m just excited for them to eat some good brisket,” Lalich said. “I\u2019m a [New Braunfels] resident myself, so it\u2019s about time we get some damn good barbecue down this way.”<\/p>\n \u00a0Now for barbecue fans and New Braunfels residents, the wait is over.<\/p>\n","protected":false},"excerpt":{"rendered":"A spread of Terry Black\u2019s Barbecue features ribs, a dino rib, turkey, brisket and sausage alongside sides including…\n","protected":false},"author":2,"featured_media":436874,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1112,1113,820,82,84,83],"class_list":["post-436873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-mysafood","tag-mysahillcountry","tag-mysastaff","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/436873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=436873"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/436873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/436874"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=436873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=436873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=436873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/p>\n
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