EL PASO, Texas (KFOX14\/CBS4) \u2014 With a new name attached to one of El Paso\u2019s biggest sporting events, the Sun Bowl Association on Thursday afternoon announced Old El Paso as the new title sponsor of the Sun Bowl football game.<\/p>\n
The press conference was held at the El Paso Convention Center.<\/p>\n
Sun Bowl Association Executive Director Bernie Olivas said the organization hired a firm to help find the right sponsor and that the agreement is for one year. Olivas also said that from the start he believed Old El Paso would be the \u201cperfect\u201d sponsor.<\/p>\n
\u201cIt\u2019s a great day for both El Pasos,\u201d Olivas said.<\/p>\n
El Paso Mayor Renard Johnson and El Paso County Judge Ricardo Samaniego attended the announcement. Both echoed Olivas. sentiment, saying that in terms of marketing and awareness, having the name \u201cEl Paso\u201d is gonna boost the city\u2019s profile.<\/p>\n
Samaniego repeatedly referred to the sponsor as \u201ctocayo,\u201d a Spanish term used for people who share the same name.<\/p>\n
Full press conference:<\/p>\n
Old El Paso announced as the new sponsor of Sun Bowl. Sept. 17, 2026. Credit: KFOX14\/CBS4<\/p>\n<\/p>\n
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