La Linea Rosa will permanently rebrand Bus Route 1 with a rosey pink look to honor Hispanic culture., Three buses featuring artistic designs from a Texas artist have hit the road as the transit authority highlights the culture, businesses and neighborhoods along the Hemphill Street corridor.\u00a0<\/p>\n
\u201cLaunching La Linea Rosa during Hispanic Heritage Month was intentional and meaningful, but the line and its identity are here to stay,\u201d said Ted Zimmerman, vice president of marketing and communications for Trinity Metro.\u00a0<\/p>\n
The route runs between Fort Worth Central Station and La Gran Plaza \u2013 Fort Worth\u2019s second-most-visited destination, said Zimmerman. More than half the population that lives within a quarter-mile of the corridor is Hispanic.\u00a0<\/p>\n
Trinity Metro spoke with community leaders along the corridor when planning and designing the concepts for the buses.\u00a0<\/p>\n
\u201cThe process allowed community perspectives to help shape the project while giving the artists the creative freedom to interpret those ideas through their work,\u201d said Zimmerman.\u00a0<\/p>\n
The interior and exterior of the vibrant pink buses feature designs inspired by neighborhoods such as Near Southside, La Gran Plaza de Fort Worth and Hemphill Street.\u00a0<\/p>\n
The three buses represent imagery of Hispanic heritage such as lowrider culture and street art, blending both traditional and contemporary styles, said Zimmerman. The exterior designs were created by Texas artist Merri Ellen Kase, who also helped design Trinity Metro\u2019s Orange Line.<\/p>\n