{"id":442449,"date":"2026-09-21T00:38:12","date_gmt":"2026-09-21T00:38:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/442449\/"},"modified":"2026-09-21T00:38:12","modified_gmt":"2026-09-21T00:38:12","slug":"h-e-b-competition-spotlights-bbq-company-from-tiny-texas-town","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/442449\/","title":{"rendered":"H-E-B competition spotlights BBQ company from tiny Texas town"},"content":{"rendered":"<p>A <a href=\"https:\/\/www.mysanantonio.com\/news\/south-texas\/article\/rio-grande-valley-name-21137493.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Rio Grande Valley<\/a> couple&#8217;s small business is in the running to be named one of the best in Texas and land a coveted spot on the shelves of the largest grocer in Texas, H-E-B.<\/p>\n<p>The Lone Star State\u2019s top grocer describes the competition as a \u201csearch for the next great Texas-made product\u201d that aimed at helping launch entrepreneurs.<\/p>\n<p>\u201cH-E-B began as a small business, and we know firsthand how powerful the right opportunity can be,\u201d H-E-B\u2019s Senior Director of Diversity and Inclusion and Supplier Diversity James Harris said in <a href=\"https:\/\/newsroom.heb.com\/h-e-b-names-ten-small-businesses-as-finalists-in-13th-h-e-b-annual-quest-for-texas-best-competition\/#FINALISTBIGBAYOU\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">a news release on Thursday, September 17<\/a>.<\/p>\n<p>Each year,\u00a0H-E-B combs through hundreds of small businesses and their products before narrowing the competition down to a handful vying for a share of $100,000 in cash prizes and lucrative product placement in its stores across the state. This year, H-E-B selected In Your Smokin\u2019 Face from among \u201ca record-breaking 978 entries\u201d submitted by more than 500 companies, officials said.<\/p>\n<p>In Your Smokin\u2019 Face produces dry barbecue seasoning blends, such as\u00a0STX Orange Pepper Piquin, BRUTO! Carne Asada Rub, and the STX Beef Blend. <a href=\"https:\/\/inyoursmokinface.com\/collections\/seasonings\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">On the company\u2019s website<\/a>, the Moyas describe how the Valley\u2019s weekend barbecue culture inspired them to create In Your Smokin\u2019 Face.<\/p>\n<p>\u201cWhat started out as backyard cookouts, family carne\u00a0asadas, and \u2018just one more test batch\u2019 turned into a mission: make bold, no-nonsense seasonings that actually show up when the grill gets hot,\u201d the website reads.<\/p>\n<p>The other nine product finalists include:<\/p>\n<p>The 10 Quest for Texas Best finalists will pitch their products before a panel of judges in San Antonio on October 8. Those judges will then select four top winners and bestow $50,000 and the title of \u201cTexas Best\u201d upon the grand prize winner. The remaining winners will receive $25,000, $15,000 or $10,000.<\/p>\n","protected":false},"excerpt":{"rendered":"A Rio Grande Valley couple&#8217;s small business is in the running to be named one of the best&hellip;\n","protected":false},"author":2,"featured_media":442450,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[821,847,2320,820,82,84,83],"class_list":["post-442449","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-mysabusiness","tag-mysanews","tag-mysasotx","tag-mysastaff","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/442449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=442449"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/442449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/442450"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=442449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=442449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=442449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}