In 2022, while shopping for a wedding gown in the Dallas metroplex, Dayana Mikhaylova and her mother Liana Mikhaylova\u2014both Bulgaria natives\u2014found themselves frustrated with the selection at local boutiques. Because of their European roots, they were searching for dresses made by European designers but weren\u2019t willing to spend $10,000 for a wedding gown. Dayana Mikhaylova ended up ordering her custom-made dress from Europe and paid a price she was comfortable with.\u00a0<\/p>\n
In January 2025, the mother-daughter entrepreneurs opened Only You Bridal in Colleyville, not only to fill the void of European-designed wedding gowns featuring prices starting at $1,000, but to fuel what they describe as their \u201cpassion for fashion.\u201d<\/p>\n
The details<\/p>\n
Dayana Mikhaylova and Liana Mikhaylova both make inventory decisions based on three criteria:\u00a0<\/p>\n
The dresses are made in Europe<\/p>\n
The designer and designer team offer custom sizing<\/p>\n
The designer is willing to do customizations<\/p>\n
\u201cWe want to be able to continue offering the full experience for everybody and help her find that dream dress or help her create it if it doesn’t yet exist,\u201d Dayana Mikhaylova said.<\/p>\n
Only You Bridal currently carries eight European designers\u2019 lines, including Ukrainian designer Aria Fashion Group, which Mikhaylova said is a top seller because it offers flexibility in terms of customization. Another in-demand designer is Madam Burcu.<\/p>\n
\u201cMadam Burcu, a couture Turkish designer, is an extremely popular brand,\u201d Dayana Mikhaylova said. \u201cThey only use glass beading, which elevates the look as far as the way it shimmers in candlelight versus artificial light or sunlight.\u201d<\/p>\n
Only You Bridal stocks dresses ranging in sizes from 6 to 30. Styles range from traditional to contemporary and are available in a variety of colors and materials.<\/p>\n
\u201cWe do not have the traditional cookie-cutter dress that you are able to find almost everywhere,\u201d Dayana Mikhaylova said. \u201cEach one of our dresses has something unique about it, whether that is 3D floral appliqu\u00e9, unique neckline or materials. Any of those little things completes the dress and makes it unique.\u201d<\/p>\n
In addition to bridal gowns, the boutique also sells bridal accessories such as veils, tiaras, jewelry, shoes and more. Wedding attire is also available for pets.\u00a0<\/p>\n
What\u2019s special about it?<\/p>\n
The Colleyville boutique offers different ways for brides to try on bridal gowns including in-store and in-home stylist-guided experiences.\u00a0<\/p>\n
\u201cThe way we approach every single bride is custom tailored to her needs. That includes timeline, preferences, whatever it is that she needs from us, we try to essentially shape it and format it in a way that makes the most sense for her,\u201d Dayana Mikhaylova said. \u201cWe call that the \u2018Only You Experience.\u2019\u201d<\/p>\n
Dayana Mikhaylova said brides are often drawn to Only You Bridal because of customization opportunities.\u00a0<\/p>\n
\u201cMost commonly, [the bride] will request a neckline change\u2014so maybe from a sweetheart to a scoop, removing a strap, or adding a strap, adding a sleeve or moving a sleeve\u2014those are the most common ones,\u201d Dayana Mikhaylova said. \u201cSome of the more uncommon [customizations] we have done is turning a ballgown into a fit-and-flare. I was biting my nails on that one, but it came in flawless.\u201d<\/p>\n
Quote of note<\/p>\n
Dayana Mikhaylova said Only You Bridal customers\u2019 ages have ranged from 19 to 74 years old while bride personalities swing from timid to type A. Typically, brides try on four to eight dresses during their first visit and about 50% find their dress during that initial appointment.<\/p>\n
\u201cPutting on the veil for the first time during the first appointment, that’s the moment it becomes real,\u201d Dayana Mikhaylova said regarding her favorite thing about co-owning this business. \u201cYou see it in everybody’s eyes. I always tear up. From the mom’s perspective, you’ve been waiting for this moment since she was a baby and then you finally see the grown woman standing in the mirror\u2014in a gown, in a veil\u2014and you know this is happening.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In 2022, while shopping for a wedding gown in the Dallas metroplex, Dayana Mikhaylova and her mother Liana…\n","protected":false},"author":2,"featured_media":444065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[131959,153336,1351,153331,153334,116,118,117,153332,153330,153335,153333],"class_list":["post-444064","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-bridal-boutique","tag-bridal-boutique-colleyville","tag-colleyville","tag-dayana-mikhaylova","tag-european-designers","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-liana-mikhaylova","tag-only-you-bridal","tag-only-you-bridal-colleyville","tag-wedding-gowns"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/444064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=444064"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/444064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/444065"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=444064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=444064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=444064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}