Nearly 700 industry professionals gathered as luxury sales volume, prices and transaction counts softened<\/p>\n
Nearly 700 real estate professionals gathered at the Winspear Opera House in Dallas for the third annual Ebby Halliday Companies Summit, where conversations centered on shifting housing conditions, luxury real estate and the importance of personal relationships in an increasingly technology-driven industry.<\/p>\n
The half-day event brought together agents from the company\u2019s three real estate brands \u2014 Ebby Halliday Realtors, Dave Perry-Miller Real Estate and Williams Trew \u2014 along with national housing experts and top local producers.<\/p>\n
The summit comes as Collin County\u2019s luxury market shows signs of cooling. In information provided to Local Profile, Ebby Halliday Companies said sales of homes priced at $1 million and above have generated $2.45 billion in closed volume year to date, down about 5% from $2.57 billion during the same period last year.<\/p>\n
The number of luxury homes sold has also dipped slightly, from 1,682 to 1,660, while the average closed price declined from $1.53 million to $1.48 million. Average days on market across brokerages are now generally in the 40- to 50-day range, according to the company.<\/p>\n
Ebby Halliday Companies described the changes as a mild cooling of the luxury market. The company also said its three brands led Collin County across all price points and in the $1 million-plus segment in 2025 and year to date in 2026. It did not provide specific market-share figures to quantify that lead.<\/p>\n
Navigating A Changing Luxury Market<\/p>\n
Among the speakers was Dave Perry-Miller Real Estate top producer Ryan Streiff, who discussed pricing discipline, proactive client communication and demonstrating value to luxury buyers and sellers as market conditions change.<\/p>\n
Streiff has also been involved in some of Collin County\u2019s highest-profile luxury transactions. He represented the seller of a Plano estate that sold for $15.9 million<\/a> in 2025, setting a record at the time for the highest-priced residential sale recorded in Plano and Collin County. The upper end of the local market has continued to climb, with a\u00a0$21.5 million Plano estate hitting the market<\/a> earlier this year.<\/p>\n Other speakers included HomeServices of America President and CEO Chris Kelly, National Association of Realtors Deputy Chief Economist Dr. Jessica Lautz, HomeServices Chief Coaching Officer Jimmy Burgess and Williams Trew top producer Stephen Reich.<\/p>\n Their sessions covered national housing trends, buyer and seller behavior, client relationships and strategies for navigating a changing market. Reich also shared insights from land, ranch and luxury transactions across North Texas, along with stories from his appearance in Season 2 of Landman.<\/p>\n