{"id":447048,"date":"2026-09-25T05:28:28","date_gmt":"2026-09-25T05:28:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/447048\/"},"modified":"2026-09-25T05:28:28","modified_gmt":"2026-09-25T05:28:28","slug":"att-dallas-cowboys-partnership-brings-ai-fan-tech","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/447048\/","title":{"rendered":"AT&T, Dallas Cowboys Partnership Brings AI Fan Tech"},"content":{"rendered":"

\"Jumbotron<\/p>\n

The new AI-powered Starbase Connection converts fan-submitted photos into customized Dallas Cowboys hype videos shown on electronic screens at AT&T Stadium. [Photo: AT&T, Edzer Roukema]<\/p>\n

From AI-powered fan engagement to boosted internet access, Dallas-based AT&T and the Dallas Cowboys kicked off several new or enhanced fan experiences this season at Arlington\u2019s AT&T Stadium.<\/p>\n

A recent extension of the 30-year collaboration between AT&T and the Cowboys \u201ccontinues a partnership that has grown alongside the evolution of sports, entertainment and fan engagement,\u201d Cody Kuecker, lead manager of sponsorships at AT&T, told Dallas Innovates.<\/p>\n

AT&T secured naming rights for the stadium in 2013.<\/p>\n

Tech-enabled connections<\/p>\n

Under the extended partnership, fans can enjoy four new tech innovations and one upgraded feature.<\/p>\n

The new AI-powered Starbase Connection converts fan-submitted photos into customized Cowboys hype videos on the stadium\u2019s video board, AT&T said. Fans submit photos before a game. Then, The Famous Group\u2019s AI-driven Vixi Story Magic technology transforms those photographed fans into stars of hype videos.<\/p>\n

Meanwhile, Reception Connection puts fans in a mixed-reality \u201ccatch-and-complete\u201d passing scenario alongside quarterback Dak Prescott, and Connected Cam streams live fan videos directly to the video board.<\/p>\n

On the internet front, the new AT&T Turbo Live setup gives every fan at AT&T Stadium access to a high-priority network. This even includes access for customers of other cellphone service providers.<\/p>\n

To help fans get around, the new AT&T Stadium wayfinding system provides instant no-download-needed navigation. A fan can use the wayfinding function through the Cowboys app or stadium kiosks.<\/p>\n

Augmented reality comes into play with the upgraded Pose with the Pros activity. Previously, fans could snap AR-powered photos with current players. The update adds Dallas Cowboys Cheerleaders and legendary former players, Kuecker said.<\/p>\n

\u201cAT&T is not only at the core of our fan experience and engagement ability, but they provide the foundation of technology and connectivity that drives everything we do operationally,\u201d Jerry Jones, the team\u2019s owner, president and general manager, said in a statement.<\/p>\n

\u201cBeing able to trust and depend on that like we have for 30 years, and now, knowing we will grow and continue to innovate, is as important a part of our future as anything could be,\u201d he said.<\/p>\n

AT&T\u2019s vast fiber-optic network<\/p>\n

AT&T\u2019s fiber-optic network at the stadium anchors its partnership with the Cowboys. AT&T said it operates more than 261 miles of fiber and nearly 1,000 antennas at the venue. The network helps power mobile ticketing, stadium operations, video sharing, real-time fan experiences and other activities.<\/p>\n

\u201cThe Dallas Cowboys are all about community, and one of our biggest goals is to create a direct connection with our fans,\u201d Charlotte Jones, chief brand officer and co-owner of the Cowboys, said in an AT&T blog post. \u201cInnovation helps us deepen that connection, and it\u2019s part of what sets us apart, not just as a sports organization, but as a culture and a lifestyle.\u201d<\/p>\n

Crowning the Fan of the Year<\/p>\n

Aside from this year\u2019s tech rollouts and upgrades, AT&T is the presenting partner of the Cowboys\u2019 soon-to-launch Fan of the Year program. The season-long nomination campaign celebrates \u201csome of the Cowboys\u2019 most passionate and deserving fans,\u201d Kuecker said.<\/p>\n

Fan of the Year nominees will be eligible for a prize package awarded to the ultimate winner. The package includes a new mobile device, complimentary wireless service for up to four lines, $2,500 to spend at the Cowboys\u2019 online shop and two tickets for a tour of the team\u2019s headquarters at The Star in Frisco.<\/p>\n

Perhaps the biggest star of the prize package: a VIP game day experience. AT&T said this includes two pregame sideline passes for the Jan. 3 home game against the New York Giants, a pair of game tickets, on-field game-day recognition and a parking pass.<\/p>\n

\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n

\t\"the<\/a><\/p>\n

The awards program spotlights visionaries, early adopters and trailblazers who are propelling innovation and shaping the future of North Texas tech.<\/p>\n

\t\"\"<\/a><\/p>\n

North Texas has plenty to see, hear, and watch.\u00a0Here are our editors’ picks. Plus, you’ll find more selections to “save the date.”<\/p>\n

\t\"\"<\/a><\/p>\n

New CBRE research points to a maturing tech workforce in North Texas, fueled partly by the Y\u2019all Street financial services boom.<\/p>\n

\t\"flex<\/a><\/p>\n

Flexcar says it\u2019s disrupting a $110 billion industry \u201cby providing customers a better alternative to car ownership.\u201d<\/p>\n

\t\"Assorted<\/a><\/p>\n

Located at DFW\u2019s Terminal A, the Bonton Farms retail store will introduce travelers to the nonprofit\u2019s mission while selling local honey, handmade jams, goat milk soaps, grab-and-go food items, apparel and gifts. It is the organization\u2019s first location outside South Dallas.<\/p>\n

\t\"\"<\/a><\/p>\n

The university\u2019s Property Lab features two full-scale, two-story homes, and the Auto Lab contains nearly 30 electric, hybrid and traditional vehicles, supporting a claims workforce of 23,000.<\/p>\n

\t\"\"<\/a><\/p>\n

The North Texas technology organization will induct Pinnacle Group\u2019s Nina Vaca into its Hall of Fame and name BRIX Holdings\u2019 Sherif Mityas its Corporate CEO honoree at its 26th annual gala Aug. 28 in Plano. It also announced finalists across 10 other categories.<\/p>\n

\t\"\"<\/a><\/p>\n

A small-scale version of Richardson with storefronts and local landmarks serves as a centerpiece of economic and financial literacy education for fifth-and seventh-graders.<\/p>\n

\t\"\"<\/a><\/p>\n

The Dallas-based foundation is partnering with New York City worker advocacy nonprofit Lift Our Voices on the free Agentic AI Academy, a five-day pilot for community college learners.<\/p>\n

\t\"Taiwan<\/a><\/p>\n

Taiwan Expo USA 2026 brings business, government and technology leaders together to explore the partnerships driving AI, advanced manufacturing, healthcare, energy and resilient supply chains.<\/p>\n","protected":false},"excerpt":{"rendered":"The new AI-powered Starbase Connection converts fan-submitted photos into customized Dallas Cowboys hype videos shown on electronic screens…\n","protected":false},"author":2,"featured_media":447049,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[150,3436,6861,8079,145005,29111,114,113,65646,116,118,117,2638,154113,154114,154115,25985],"class_list":["post-447048","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-arlington","tag-artificial-intelligence","tag-att","tag-att-stadium","tag-augmented-reality","tag-charlotte-jones","tag-dak-prescott","tag-dallas-cowboys","tag-fan-experience","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-jerry-jones","tag-mixed-reality","tag-sports-tech","tag-the-famous-group","tag-wireless"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/447048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=447048"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/447048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/447049"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=447048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=447048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=447048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}