{"id":450429,"date":"2026-09-28T20:56:21","date_gmt":"2026-09-28T20:56:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/450429\/"},"modified":"2026-09-28T20:56:21","modified_gmt":"2026-09-28T20:56:21","slug":"morgans-ice-cream-to-close-after-6-years-in-fort-worth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/450429\/","title":{"rendered":"Morgan’s Ice Cream to close after 6 years in Fort Worth"},"content":{"rendered":"

A beloved family-owned ice cream shop in Fort Worth\u2019s Near Southside is closing after six sweet years: Morgan\u2019s Ice Cream<\/a>, at 321 S. Main St., broke the news in a September 26 Facebook post, telling customers that after six years on South Main, they were closing their doors.<\/p>\n

The doors are not locked quite yet.<\/p>\n

The shop closed temporarily September 27, but Morgan\u2019s posted<\/a> an update saying it would reopen September 28 and 29 from 5-9 pm.<\/p>\n

After that, the schedule is uncertain …”it\u2019s a question mark on when we can come in to scoop!” they say.<\/p>\n

The owners say they\u2019ll continue posting updates on their social media and may shift to preorder-only pints with designated pickup days and times.<\/p>\n

For now, customers can also preorder pints and 2.5-gallon tubs through the shop\u2019s website for pickup October 1 from 7-9 pm. (As of September 28, $11 pints have sold out<\/a> on their website.)<\/p>\n

\u201cWe have spent so much time, energy, money, blood and sweat and tears into building this brand (and having the best ice cream on planet Earth!),\u201d the owners wrote in the September 26 announcement. \u201cBUT GOD. He\u2019s put us on a new path and we follow where He leads!\u201d<\/p>\n

They did not elaborate on what that new path entails. CultureMap has reached out to the owners for more information on their closing timeline and next plans.<\/p>\n

Owners Jeff and Stephanie Brannon got into the ice cream business in 2020, when they took over the former Gypsy Scoops at the South Main address. They rebranded the shop as Morgan\u2019s, using Stephanie\u2019s middle name.<\/p>\n

The couple launched Morgan\u2019s during the pandemic with a small-batch approach, making homemade-style ice cream with a focus on distinctive flavors and fun mix-ins. The menu included seven anchor flavors, such as Honey, Not So Vanilla, Wookies Cookies, Cookie Monster and Strawberry Magic, along with four rotating flavors each month.<\/p>\n

\u201cWe are definitely not the place that\u2019s going to have 32 flavors of sub-par ice cream,\u201d Jeff told CultureMap in a 2024 story<\/a>. \u201cWe\u2019re going to make sure the product we put out is the absolute best.\u201d<\/p>\n

Morgan\u2019s became known for its pink-hued interior and creative flavors, as well as its unusual no-samples policy. Jeff said the owners were confident enough in their ice cream that they would rather replace a scoop than offer samples of everything.<\/p>\n

The Brannons opened a second Morgan\u2019s in Burleson in 2022, but that location has since closed.<\/p>\n

The couple had previously been in the coffee business, launching Dwell Coffee & Biscuits in Burleson in 2014. Stephanie has overseen recipe development at Morgan\u2019s, while Jeff has handled marketing and customer relations.<\/p>\n

In its September 26 farewell, Morgan\u2019s thanked its customers for supporting the shop over the past six years and said they had \u201cshown us so much grace and compassion.\u201d<\/p>\n

\u201cWe know, we know,\u201d the owners wrote. \u201cThis will rock some of you to the core! We have some DIE. HARD. FANS! And we LOVE YOUUUUU!\u201d<\/p>\n

Commenters expressed surprise and sadness, with a few lamenting the loss of really great non-dairy ice cream. Others said Morgan’s had become a family favorite and wished the owners well.<\/p>\n

The owners say they’ll make good on customers’ unused gift cards: “If you have a gift card with a large amount on it – DM us or send an email to: hello@morgansicecreamco.com – we have some ideas on how to use it up!”<\/p>\n","protected":false},"excerpt":{"rendered":"A beloved family-owned ice cream shop in Fort Worth\u2019s Near Southside is closing after six sweet years: Morgan\u2019s…\n","protected":false},"author":2,"featured_media":450430,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[745,270,116,118,117,4554,2371],"class_list":["post-450429","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-closings","tag-closure","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-ice-cream","tag-near-southside"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/450429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=450429"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/450429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/450430"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=450429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=450429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=450429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}