{"id":451211,"date":"2026-09-29T15:22:23","date_gmt":"2026-09-29T15:22:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/451211\/"},"modified":"2026-09-29T15:22:23","modified_gmt":"2026-09-29T15:22:23","slug":"a-popular-family-ice-cream-shop-near-downtown-fort-worth-is-closing-heres-why","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/451211\/","title":{"rendered":"A popular family ice cream shop near downtown Fort Worth is closing. Here\u2019s why"},"content":{"rendered":"

Morgan’s Ice Cream<\/a>, an early tenant in the revamped South Main Village, will close as soon as Sept. 29 after six years in the nightlife district south of downtown, according to posts on social media.<\/p>\n

The shop will be open through Oct. 1 for picking up previous orders, according to the post. The shop definitely will be open to walk-ins through Sept. 29.<\/p>\n

According to the social media posts, Morgan’s is closing<\/a> because “GOD … put us on a new path and we follow where He leads! … Gods way is better, ALWAYS”.<\/p>\n

Owners Jeff and Stephanie Morgan Brannon took over the ice cream shop from a previous tenant that had closed during the COVID-19 pandemic.<\/p>\n

\"Morgan's<\/p>\n

Morgan\u2019s Ice Cream opened in 2020 in South Main Village in Fort Worth, Texas.<\/p>\n

They opened Morgan’s in December 2020, one of the deadliest months of the pandemic. It developed a faithful following among area residents working from home, and among hospital workers and visitors.<\/p>\n

But South Main Street has become more of a nightlife scene in recent years, not as favorable for a family-minded daytime ice cream shop with flavors such as Strawberry Magic or Cookie Monster and a variety of non-dairy options.<\/p>\n

The Near Southside ice cream market also has become more competitive in recent years, with national brand Salt & Straw from Portland, Oregon, challenging the iconic local MELT shops, plus Southside paleterias such as Alma’s and Rico’s.<\/p>\n

The Brannons previously owned Dwell Coffee & Biscuits in Burleson and Fort Worth. A Morgan’s Ice Cream location opened in Burleson in 2022 but closed in 2025<\/a>.<\/p>\n

\"Morgan's<\/p>\n

Morgan\u2019s Ice Cream was open six years from 2020 to 2026 in South Main Village in Fort Worth, Texas.<\/p>\n