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Credit: Texas A&M University Division of Marketing and Communications<\/p>\n
Buc-ee Beaver is bringing more of the Aggie Spirit to select Buc-ee\u2019s locations across Texas.<\/p>\n
Texas A&M University and the iconic chain of travel centers are expanding their merchandising partnership with a new T-shirt, building on the enthusiastic response to the first tee release earlier this year<\/a>. The new, gray, high-performance shirt, which declares Texas A&M and Buc-ee\u2019s \u201ctwo Texas traditions,\u201d will be available Oct. 1 at 21 Buc-ee\u2019s locations across the state. It will also be available at the Barnes & Noble bookstore on the university\u2019s College Station campus.<\/p>\n Both the new shirt and original maroon-and-white one will be for sale at the 21 select Buc-ee\u2019s locations and the campus Barnes & Noble through the end of the year.<\/p>\n More merchandise is coming soon. In November, Texas A&M and Buc-ee\u2019s will release a shirt celebrating the university\u2019s 150th anniversary<\/a>. That shirt will be available only in the campus bookstore; other details will be announced in the coming weeks.<\/p>\n \u201cWe are thrilled to expand our collaboration with Buc-ee\u2019s and bring another unique way for Aggies to show their pride,\u201d said Shane Hinckley, chief business development officer at Texas A&M. \u201cAs we look ahead to celebrating Texas A&M\u2019s 150th anniversary, this partnership highlights the incredible synergy between our university and Buc-ee\u2019s \u2014 a bond rooted in the remarkable generosity and vision of Arch \u2018Beaver\u2019 Aplin III \u201980.\u201d<\/p>\n Aplin has maintained close ties to his alma mater through the years<\/a>. He recently gave $60 million for the Aplin Center<\/a>, now under construction in the heart of the main campus. The center will bring together academic programs and industry partners to create a first-of-its-kind, hands-on learning environment for students studying hospitality, retail, food innovation, merchandising, marketing and customer experience. The co-branded merchandise offers an early glimpse of the kind of creative, real-world partnership the center is designed to inspire.<\/p>\n Aplin opened the first Buc-ee\u2019s in Lake Jackson in 1982. What began as a single convenience store has become one of the most distinctive retail and hospitality brands in the country, known for its customer experience, merchandise, food, clean restrooms and, of course, the iconic beaver mascot.<\/p>\n The co-branded apparel will be available at the Buc-ee\u2019s locations in Amarillo, Bastrop, Baytown, Denton, Ennis, Fort Worth, Hillsboro, Katy, Lake Jackson, Luling, Madisonville, Melissa, New Braunfels, Pearland, Royse City, San Marcos, Temple, Terrell, Texas City, Waller and Wharton.<\/p>\n","protected":false},"excerpt":{"rendered":"Credit: Texas A&M University Division of Marketing and Communications Buc-ee Beaver is bringing more of the Aggie Spirit…\n","protected":false},"author":2,"featured_media":453500,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[27,29,28],"class_list":["post-453499","post","type-post","status-publish","format-standard","has-post-thumbnail","category-texas","tag-texas","tag-texas-headlines","tag-texas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/453499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=453499"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/453499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/453500"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=453499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=453499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=453499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}