{"id":453979,"date":"2026-10-02T05:16:24","date_gmt":"2026-10-02T05:16:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/453979\/"},"modified":"2026-10-02T05:16:24","modified_gmt":"2026-10-02T05:16:24","slug":"lake-to-open-first-texas-store-in-dallas-a-papercity-exclusive","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/453979\/","title":{"rendered":"LAKE To Open First Texas Store in Dallas, a PaperCity Exclusive"},"content":{"rendered":"

It\u2019s officially fall, and, for what feels like the first time in months, rain is in the forecast through the weekend. A high of 79 degrees? Let us rejoice.<\/p>\n

My perfect rainy fall Saturday lineup includes college football (Hook \u2018Em), soup (I\u2019m thinking the \u201cMarry Me White Bean Soup\u201d from Dallasite Alex Snodgrass\u2019 latest cookbook<\/a>, Everyday Eats), a fall candle (Pumpkin Pecan Waffles, IYKYK), and new pajamas.<\/p>\n

All my favorite brands are moving to Dallas<\/a>, and this one is particularly thrilling. PaperCity can exclusively reveal that LAKE, the Savannah-based pajama brand with a cult-like following<\/a>, is opening its first Texas store in Dallas\u2019 Inwood Village this November. LAKE\u2019s first store in the Southwest, the Dallas store joins brick-and-mortar locations in Atlanta, Charleston, Charlotte, Palm Beach, and Southampton. The Pima cotton \u201cShort-Long\u201d sets<\/a> are my favorite, and I can\u2019t wait to stock up in person next month.<\/p>\n

In anticipation of the shop\u2019s November opening, we recently chatted with LAKE Co-Founder and CEO Anne Read Lattimore\u00a0to get all the details about LAKE\u2019s journey to The Lone Star State.<\/p>\n

\"LAKECassandra Cannon (LAKE Co-Founder and Chief Creative Officer) and Anne Read Lattimore (LAKE Co-Founder and CEO) (Photo by LAKE)<\/p>\n

This is your first store in the Southwest, right? So, the first and most important question: Why Dallas?!\u00a0<\/p>\n

Yes! Texas has been an important market for us for years, and we know our customer is here. We find that Dallas women have a strong appreciation for design and quality, and our products naturally fit her lifestyle. We\u2019re equally excited to introduce LAKE to Dallas shoppers who haven\u2019t discovered us yet and for them to experience the comfort.<\/p>\n

\t Baobab Classique Scented Candles<\/p>\n

Please tell us about how Texans (and Dallasites in particular) have been supporters of LAKE\u00a0 since the beginning!\u00a0<\/p>\n

We\u2019re so lucky that Dallas embraced LAKE early, and today, it\u2019s one of our top markets in the country. We have a large community in Dallas who have been loyal to LAKE for years, and we\u2019ve wanted to give them a place to experience LAKE in person. There\u2019s something special about being able to walk into a store, touch and feel the fabrics, and completely immerse yourself in the brand. We look forward to creating a special experience for [Dallas women] to return to again and again. We\u2019ve also had great past events in Dallas through collaborations and pop-ups, so we\u2019re excited to see familiar faces when we open our doors. \u00a0<\/p>\n

How did you narrow down where you wanted your Dallas brick-and-mortar\u00a0to be?<\/p>\n

We wanted to be somewhere our customer already spends time and for it to feel like an easy, natural part of her routine, not somewhere she has to make a special trip to visit. The Inwood Village location<\/a> is perfect. This store brings the LAKE world to life right in her neighborhood, where she can try on a new style, feel the fabric for herself, or grab a quick gift.<\/p>\n

\"LAKELattimore says, \u201cOur stores all have a residential feel, and our Dallas store will especially feel like home with beautiful custom millwork and unlacquered brass racks fabricated locally in the Dallas Design District.\u201d (LAKE Palm Beach pictured) (Photo by LAKE)<\/p>\n

Can you share any details about the space itself? Any design details or tidbits?<\/p>\n

Similar to our other stores, we\u2019re designing the space to feel warm and inviting. Our stores all have a residential feel, and our Dallas store will especially feel like home with beautiful custom millwork and unlacquered brass racks fabricated locally in the Dallas Design District. The space is located on a corner and has beautiful natural light. We\u2019re excited to introduce our Pima Shop, a destination in-store where [customers] can find her favorite fabric in signature striped styles for easy shopping.\u00a0<\/p>\n

What is the timeline for when the store will open? Do you have any fun plans for events or activations that will coincide with the opening?<\/p>\n

November 6! We have some fun opening weekend events planned that we\u2019ll be announcing through email and social channels. We\u2019re looking forward to seeing everyone in person and are thrilled that we\u2019ll be open for the holidays. LAKE believes in making the most of celebrations, so you can expect personalization activations, Christmas carolers, and special moments throughout the season. Our stores are also reliable gift destinations. Our teams are experts at curating the perfect gift for every occasion, from weddings and new babies to a last-minute hostess gift on the way to a party.\u00a0\u00a0\u00a0<\/p>\n

\"LAKE\u201cSimilar to our other stores, we\u2019re designing the space to feel warm and inviting,\u201d Lattimore says. (LAKE Palm Beach pictured) (Photo by LAKE)<\/p>\n

Will there be any Texas exclusives available in the boutique?<\/p>\n

There are no Texas exclusives to announce just yet, but the assortment in the store was chosen with the Dallas woman in mind. We\u2019ve mined sales data to bring her exactly what she\u2019s looking for \u2014 favorite silhouettes, seasonal newness, and holiday favorites for the family; we\u2019ve even considered her college football team colors! In addition to sleepwear, lounge, and daywear, she will also find store-exclusive products from brands we love and packaging designed for the perfect gift.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s officially fall, and, for what feels like the first time in months, rain is in the forecast…\n","protected":false},"author":2,"featured_media":453980,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,103],"class_list":["post-453979","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/453979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=453979"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/453979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/453980"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=453979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=453979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=453979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}