{"id":45512,"date":"2025-11-11T21:57:07","date_gmt":"2025-11-11T21:57:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/45512\/"},"modified":"2025-11-11T21:57:07","modified_gmt":"2025-11-11T21:57:07","slug":"the-pandemic-passion-project-that-grew-into-a-cool-business","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/45512\/","title":{"rendered":"The pandemic passion project that grew into a cool business"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Localish logo\" class=\"awXxV NDJZt sJeUN IJwXl CfkUa EknAv NwgWd \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/11\/origin-localish.png\"\/><\/p>\n<p>Tuesday, November 11, 2025 9:23PM<\/p>\n<p><img decoding=\"async\" src=\"data:image\/svg;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAQAAACRI2S5AAAAEElEQVR42mNkIAAYRxWAAQAG9gAKqv6+AwAAAABJRU5ErkJggg==\" alt=\"The pandemic passion project that grew into a cool business\"\/><\/p>\n<p>Roks began as a way to make ice a little more fun and personable. Now it&#8217;s teaming up with sports teams, proving that even the smallest ideas can melt into something big.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \">HOUSTON, Texas &#8212; What started as a passion project during the COVID-19 pandemic has frozen into a full-fledged business.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC eTIW sUzSN \"><a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/roksusa.com\/?srsltid=AfmBOoqGVfHYLyLoZIfPUqVsmWgGQCJD9hm9lCUwnKBK0aQYnzG5KDFV\" target=\"_blank\" rel=\"nofollow noopener\">Roks<\/a> crafts custom ice cube trays with designs ranging from corporate branding to personal monograms and sports teams, most recently collaborating with the Houston Astros.<\/p>\n","protected":false},"excerpt":{"rendered":"Tuesday, November 11, 2025 9:23PM Roks began as a way to make ice a little more fun and&hellip;\n","protected":false},"author":2,"featured_media":45513,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2792,26478,26474,56,58,57,26475,26477,26473,154,26476],"class_list":{"0":"post-45512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-houston","8":"tag-astros","9":"tag-corporate-gifts","10":"tag-custom","11":"tag-houston","12":"tag-houston-headlines","13":"tag-houston-news","14":"tag-ice-cube","15":"tag-personalized","16":"tag-roks","17":"tag-sports","18":"tag-trays"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/45512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=45512"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/45512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/45513"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=45512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=45512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=45512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}