{"id":457025,"date":"2026-10-05T15:00:09","date_gmt":"2026-10-05T15:00:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/457025\/"},"modified":"2026-10-05T15:00:09","modified_gmt":"2026-10-05T15:00:09","slug":"new-breakfast-concept-to-take-up-old-toasted-digs-along-lower-greenville","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/457025\/","title":{"rendered":"New breakfast concept to take up old Toasted digs along Lower Greenville"},"content":{"rendered":"

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\n\t\t\t\t\t\tGreenville Breakfast Company wants to be the new neighborhood go-to for breakfast and brunch. \t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Provided by Greenville Breakfast Company<\/p>\n

Toast has come a long way in the last decade, and after\u00a0Toasted Coffee + Kitchen closed\u00a0in November last year, it left a 3,500-square-foot hole in our avocado-loving hearts.<\/p>\n

The next tenant at 5420 Ross Ave. will be\u00a0Greenville Breakfast Company, set to open\u00a0around mid-December. <\/p>\n

\"\"The steak and eggs are served with preserved lime gremolata, house potatoes and your choice of toast.<\/p>\n

Provided by Greenville Breakfast Company<\/p>\n

Sign up for the Food & Drink newsletter to get the latest stories delivered to your inbox<\/p>\n

THANK YOU!<\/p>\n

You’re all set.<\/p>\n

CLOSE\t\t\t\t\t\t<\/p>\n

San Diego-based hospitality group Rise & Shine<\/a> is behind the breakfast concept. Greenville Breakfast Company will join three other Breakfast Company locations, two in San Diego and another in West Hollywood.<\/p>\n

\u201cWe\u2019re incredibly excited to bring our first restaurant to Texas,\u201d Rise & Shine Founder Johan Engman said. \u201cTexas is a very business-friendly state, and we see tremendous opportunity here. Dallas is just the beginning for us, and we\u2019re looking forward to becoming part of the community and continuing to grow throughout the state.\u201d<\/p>\n

The Rise & Shine Group also operates six other breakfast-focused concepts around Southern California. One of which is Breakfast Republic, with 11 locations across the base of the state, with three more slated to open in the coming months.<\/p>\n

We haven\u2019t seen the Dallas menu yet, but based on the other menus we\u2019ve seen, they don\u2019t vary much by location. Chilaquiles suizos, sweet chili shrimp and grits, steak and eggs and a California breakfast burrito were all highlighted for the Dallas location, but they\u2019re also being served at others.<\/p>\n

\"\"The buttermilk cornmeal waffle from Greenville Breakfast Company.<\/p>\n

Provided by Greenville Breakfast Company<\/p>\n

We\u2019re seeing a long list of specialty plates on the menu with things like a brioche breakfast sandwich and a Japanese spicy chicken sandwich. Then there are smaller sections with waffles, pancakes, omelets and scrambles, French toast, sides and an entire page of drinks. Yes, it\u2019s boozy.<\/p>\n

Unique pulls from the drink menu include the rise and shine shot, made with vodka, lime juice, orange juice, bitters and ginger beer; a michelada; house-squeezed orange juice; and a bottle of Breakfast Company\u2019s own prosecco sourced from Italy. <\/p>\n

Coffee, organic teas, juice, matcha and other non-alcoholic drinks are also available. From the sound of it, they\u2019re well acquainted with their target demographic.<\/p>\n

\"\"The creme brulee French Toast from Greenville Breakfast Company.<\/p>\n

Provided by Greenville Breakfast Company<\/p>\n

Despite hailing from California, all Breakfast Company locations source Vital Farms eggs, headquartered in Austin, Texas, and, uniquely, they have multiple vegan items on the menu. There\u2019s a vegan Benedict, vegan breakfast sandwich, and vegan eggs for omelets and scrambles. They also offer a few gluten-free items, including pancakes.<\/p>\n

Greenville Breakfast Company will serve breakfast and brunch seven days a week from 7 a.m. to 3 p.m. at 5420 Ross Ave. <\/p>\n","protected":false},"excerpt":{"rendered":"Greenville Breakfast Company wants to be the new neighborhood go-to for breakfast and brunch. Provided by Greenville Breakfast…\n","protected":false},"author":2,"featured_media":457026,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[28287,102,104,103],"class_list":["post-457025","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-breakfast-brunch","tag-dallas","tag-dallas-headlines","tag-dallas-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/457025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=457025"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/457025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/457026"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=457025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=457025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=457025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}