H-E-B’s website.<\/a><\/p>\nAt 11 a.m., H-E-B will host whole fish cutting, brisket cutting and a seafood boil. Texas State mascots Boko and Koko will make an appearance from 4 to 6 p.m.<\/p>\n
The first 250 customers in line will receive free hats and goodie bags, while the first 100 Curbside customers will receive free hats. Shoppers can also find chances to win prizes during the first two weeks, along with free samples and demos throughout the store.<\/p>\n
Article continues below this ad<\/p>\n
![\"A]()
<\/p>\n
A giant H-E-B sign towers over I-35 in San Marcos on September 28, 2026, ahead of the store\u2019s October 7 opening.<\/p>\n
Nicholas Hernandez\/MySA<\/p>\n
Where is the new H-E-B in San Marcos?<\/p>\n
The new store is at 1074 E. McCarty Lane, near Interstate 35.<\/p>\n
It’s located within a short drive of San Marcos’ major outlet shopping destinations, including the San Marcos Premium Outlets and Tanger Outlets San Marcos.<\/p>\n
Article continues below this ad<\/p>\n
![\"City]()
<\/p>\n
City and H-E-B officials officially broke ground on November 4, 2025 on San Marcos’ third\u00a0H-E-B location along I-35 and McCarty Lane. The store is expected to open in late 2026.<\/p>\n
Nicholas Hernandez\/MySA<\/p>\n
True Texas BBQ makes its San Marcos debut<\/p>\n
The new H-E-B will also mark the arrival of True Texas BBQ in San Marcos.<\/p>\n
The restaurant will offer H-E-B’s s barbecue, including brisket and other smoked meats, with indoor seating for shoppers.<\/p>\n
Article continues below this ad<\/p>\n
![\"The]()
<\/p>\n
The new H-E-B nears the finish line in San Marcos on September 28, 2026, with opening day just a week away.<\/p>\n
Nicholas Hernandez\/MySA<\/p>\n
What else is inside?<\/p>\n
Sushiya with handmade sushi and other fresh selections
\nFull-service seafood department
\nFull-service meat market
\nBakery and Tortilleria
\nDeli and prepared foods
\nMeal Simple ready-to-cook and prepared meals
\nDrive-thru pharmacy
\nCurbside pickup
\nHome Delivery
\nFuel station
\nCar wash
\nBlooms by H-E-B
\nFresh Bites convenience store
\nBeer and wine
\n![\"A]()
<\/p>\n
A future Home Depot will serve as the first major anchor at McCarty Commons in San Marcos, with the planned 135,918-square-foot store expected to begin construction in fall 2026, according to state filings.\u00a0<\/p>\n
Nicholas Hernandez\/MySA<\/p>\n
What’s coming next to the San Marcos H-E-B?<\/p>\n
Next door a much larger development is taking shape along the McCarty Lane stretch.\u00a0<\/p>\n
Article continues below this ad<\/p>\n
A roughly 260-acre development is planned to include retail and commercial space, housing, employment uses, parks and open space.<\/p>\n
A Home Depot is one of the major anchors planned for the growing area, with additional development expected around the store as McCarty Commons takes shape.<\/p>\n
Find it: 1074 E.\u00a0McCarty Lane, San Marcos, TX 78666\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"H-E-B\u2019s newest San Marcos location takes shape along I-35 on September 28, 2026, ahead of its Oct. 7…\n","protected":false},"author":2,"featured_media":457948,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[821,820,82,84,83],"class_list":["post-457947","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-mysabusiness","tag-mysastaff","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/457947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=457947"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/457947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/457948"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=457947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=457947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=457947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}