{"id":458385,"date":"2026-10-06T21:40:10","date_gmt":"2026-10-06T21:40:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/458385\/"},"modified":"2026-10-06T21:40:10","modified_gmt":"2026-10-06T21:40:10","slug":"grunt-style-shuttering-san-antonio-flagship-amid-retail-store-closures","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/458385\/","title":{"rendered":"Grunt Style shuttering San Antonio flagship amid retail store closures"},"content":{"rendered":"<p><img alt=\"Glenn\u00a0Silbert holds up a flag signed by Chicago-area employees during a 2020 interview at the company's store and headquarters on Broadway in San Antonio.\" loading=\"eager\" fetchpriority=\"high\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-black mnh0px fill\"\/><\/p>\n<p>Glenn\u00a0Silbert holds up a flag signed by Chicago-area employees during a 2020 interview at the company&#8217;s store and headquarters on Broadway in San Antonio.<\/p>\n<p>San Antonio Express-News file photo<img alt=\"Grunt Style former CEO Glenn\u00a0Silbert walks past a patriotic display including a traditional fallen soldier table at the company's flagship San Antonio store in 2020.\u00a0\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-black mnh0px fill\"\/><\/p>\n<p>Grunt Style former CEO Glenn\u00a0Silbert walks past a patriotic display including a traditional fallen soldier table at the company&#8217;s flagship San Antonio store in 2020.\u00a0<\/p>\n<p>San Antonio Express-News file photo<img alt=\"Grunt Style is laying off 80 people amid closures of some of its retail stores.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-black mnh0px fill\"\/><\/p>\n<p>Grunt Style is laying off 80 people amid closures of some of its retail stores.<\/p>\n<p>Kin Man Hui\/Staff photographer<\/p>\n<p>Patriotic-themed apparel brand <a href=\"https:\/\/www.gruntstyle.com\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Grunt Style LLC<\/a> is shuttering eight of the 13 retail stores it operates across the country, including its flagship location at the company\u2019s downtown San Antonio headquarters.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn-channels-pixel.ex.co\/events\/0012000001fxZm9AAE?integrationType=DEFAULT&amp;template=design%2Farticle%2Fplatypus_two_column.tpl\" alt=\"\" class=\"x1px y1px vh abs\" aria-hidden=\"true\" width=\"1\" height=\"1\"\/><\/p>\n<p>At least 80 employees are expected to be laid off. Among them are 19 from the flagship store at 900 Broadway.\u00a0 \u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>\u201cThe company expects to close this retail employment site in its entirety,\u201d Kelley\u00a0Wisley, Grunt Style\u2019s human resources manager, told the Texas Workforce Commission in the company\u2019s notice about the closure. \u201cNo final determination has been made regarding the future operation or closure of the company headquarters.\u201d<\/p>\n<p class=\"MM_onlineOnly\" title=\"CCI Online Only\">FROM 2020: <a href=\"https:\/\/www.expressnews.com\/sa-inc\/article\/A-Reckoning-Grunt-Style-An-inside-look-at-San-15629615.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">A Grunt Style Reckoning: A look inside San Antonio apparel maker\u2019s rowdy past, near-death experience and current leadership battle<\/a><\/p>\n<p>Store closures span six states<\/p>\n<p>Nine more employees will be laid off from a store in El Paso. The rest of the cuts are spread across six stores in five other states. They\u2019re in Chandler, Ariz.; Lutz, Fla.; Destin, Fla.; Branson, Mo.; Woodstock, Ga.; and Myrtle Beach, S.C. The stores are expected to be closed by Nov. 30.\u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>San Antonio Express News Logo<\/p>\n<p>Make us a Preferred Source on Google to see more of us when you search.<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=expressnews.com\" data-link=\"native\" role=\"button\" aria-label=\"Add Preferred Source\" class=\"td300 cp f aic jcc disabled:cd wsn px24 y40px px16 py8 buttonSm fs13 xs:fs16 xs:buttonLg bg-primaryAccessible hover:o80 c-white disabled:bg-gray300 disabled:c-gray600 border bn tac br2\"><\/p>\n<p>Add Preferred Source<\/p>\n<p><\/a><\/p>\n<p>In addition to the retail roles being cut in San Antonio, the firm is laying off accounting staff members, a video producer and a social media editor.<\/p>\n<p>The company has 49 workers at its two-story Broadway building, according to the <a href=\"https:\/\/www.twc.texas.gov\/data-reports\/warn-notice\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Worker Adjustment and Retraining Notice<\/a> it submitted.\u00a0<\/p>\n<p>Grunt Style is also looking to lease out the space that was once home to the company\u2019s main store on the first floor of its headquarters. A listing shows the 8,045 square foot space as available.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p class=\"MM_onlineOnly\" title=\"CCI Online Only\">READ MORE: <a href=\"https:\/\/www.expressnews.com\/business\/local\/article\/The-fallout-at-Grunt-Style-Daniel-Alarik-and-the-15709387.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">The fallout at Grunt Style: Daniel Alarik and the company he founded are locked in court battle<\/a><\/p>\n<p>Images in the listing show the store space adorned with the company\u2019s cross musket logo and its \u201cThis We\u2019ll Defend\u201d logo. \u00a0<\/p>\n<p>Earlier this year, GlassRatner, a financial advisory firm that works on corporate\u00a0restructurings, turnarounds and bankruptcies listed itself as an advisor to Grunt Style for \u201cout of court\/retail\u201d matters.<\/p>\n<p>Latest cuts follow Illinois facility shutdown<\/p>\n<p>The latest cuts come after the shutdown of its Carol Stream, Ill., production and fulfillment facility last year, which affected 100 workers.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p><a href=\"https:\/\/www.expressnews.com\/news\/article\/grunt-style-san-antonio-psychiatric-drugs-20285333.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Veteran advocate Tim Jensen<\/a>, an early executive turned co-owner who helped build the firm, referred questions to CEO Kevin Corning and the human resources staff. Neither responded to requests for comment.<\/p>\n<p>Last year, Corning replaced former CEO Glenn Silbert, an ex-Under Armour exec who had led Grunt Style since its founder was ousted in 2020.\u00a0<\/p>\n<p>Known for its military-themed and often <a href=\"https:\/\/www.expressnews.com\/business\/local\/article\/Rioters-wore-Black-Rifle-Coffee-Grunt-Style-gear-15878210.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">politically incorrect<\/a> T-shirts, Grunt Style landed in San Antonio in 2018.\u00a0<\/p>\n<p>The company was started by Army drill sergeant Daniel Alarik, who started out\u00a0selling T-shirts from the trunk of his Nissan Rogue at Fort Benning, Ga., in 2009.\u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>The brand, which celebrates America and military \u201cgrunt\u201d culture with wit and attitude, gained a following and grew fast.\u00a0Annual sales had topped $100 million by the time Alarik moved the company to San Antonio. But the explosive growth outpaced his ability to manage it, creating a cash crunch that nearly destroyed the company in 2018.\u00a0<\/p>\n<p>Alarik lost his controlling stake to investors in 2019 and, then, his employment contract with the company in August 2020. That resulted in an online feud between the founder and the company and a lawsuit that was settled out of court in 2023.<\/p>\n<p>Prior to these store closures, the company had 13 retail outlets across 10 states. The closures come as U.S. apparel retailers are facing pressures from trade and tariff policies that are\u00a0squeezing profits and persistent inflation that is keeping many shoppers out of the market.<\/p>\n","protected":false},"excerpt":{"rendered":"Glenn\u00a0Silbert holds up a flag signed by Chicago-area employees during a 2020 interview at the company&#8217;s store and&hellip;\n","protected":false},"author":2,"featured_media":458386,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[82,84,83],"class_list":["post-458385","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/458385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=458385"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/458385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/458386"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=458385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=458385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=458385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}