{"id":461583,"date":"2026-10-09T21:58:09","date_gmt":"2026-10-09T21:58:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/461583\/"},"modified":"2026-10-09T21:58:09","modified_gmt":"2026-10-09T21:58:09","slug":"everything-is-bigger-in-texas-including-gms-impact-on-the-truck-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/461583\/","title":{"rendered":"Everything is bigger in Texas, including GM\u2019s impact on the truck market"},"content":{"rendered":"\n

\t\tEverything is bigger in Texas, including GM\u2019s impact on the truck market<\/p>\n

2026-10-09<\/p>\n


<\/p>\n

By Kristin Shaw, contributor, GM News<\/p>\n

Just east of downtown Dallas, Texas at historic Fair Park, the State Fair of Texas draws visitors from around the world. Founded in 1886, the State Fair of Texas has been an annual marvel for more than 135 years. The fair runs for 24 consecutive days, making it the longest running fair in the country. Of course, since it\u2019s Texas, there\u2019s no question it\u2019s among the biggest.<\/p>\n

The Chevrolet Silverado is once again the Official Vehicle of the State Fair of Texas, and the next-generation 2027 Chevy Silverado and 2027 GMC Sierra are on display alongside several other models from each brand. Big trucks, a big market, and a big Texas event. It\u2019s all coming together right here in the heart of the Lone Star State.<\/p>\n

\u201cTexas is a proof market for trucks because customers expect one vehicle to work, tow, travel comfortably with family and perform when the road turns into a trail,\u201d says Scott Bell, vice president of Chevrolet. \u201cThat is why the State Fair is the place to be \u2013 we want customers to see the trucks up close and judge for themselves how Silverado fits the Texas way of life.\u201d<\/p>\n

CAPTION: Global Vice President, Buick GMC Michael MacPhee presents on media day at the fair.<\/p>\n

Light- and heavy-duty trucks right at home in Texas<\/p>\n

Annually, more than 2 million people flock to the State Fair of Texas for Texas-themed activities, sights, and food. Fair foodies with a hankering for a chicken fried steak biscuit, a corn dog, or a beef brisket-bacon-cheese-French-toast sandwich will find what they\u2019re looking for. Unfortunately for the health conscious, even the broccoli is deep fried.<\/p>\n

Those walking off their calories can head toward the Texas Auto Show on the fairgrounds, just steps from the 55-foot-high Big Tex mascot. GM\u2019s light-duty lineup gives Texans meaningful choices with new V8 power, diesel range, more factory-lifted options, and even more premium materials. Customers who tow heavier loads or rely on their truck for work can see the HD trucks with an all-new available diesel or an enhanced gas V8, electric power steering, and electronic brake boost \u2013 technologies that make capability feel more controlled and approachable.<\/p>\n

\u201cOur customers are looking for all the capability to tow, to haul, and to adventure, but they also want to experience the reward of premium craftsmanship and innovation on the inside,\u201d says Global Vice President, Buick GMC Michael MacPhee. \u201cThe Sierra is based on a simple idea: capability without compromise. And we couldn\u2019t be more excited to launch our next generation Sierra in Texas.\u201d<\/p>\n

In Texas, residents and visitors use trucks in many ways. Families use them to haul sports equipment or camping gear, contractors drive them from site to site, and equestrians and rodeo competitors tow horse trailers alongside an infinite number of other reasons people drive pickups. Chevy and GMC trucks are designed to meet those customers where they are with a robust selection of trim choices and options.<\/p>\n

CAPTION: GM vehicles are front and center for State Fair of Texas attendees.<\/p>\n

GM\u2019s history and impact in Texas<\/p>\n

The truck market in the U.S. is sizable, and Sierra is on track for its second-best calendar year ever, with Canyon recording its best quarterly sales ever. In Texas alone, the state is #1 in terms of large pickup sales in America, and hundreds of Chevrolet and GMC dealers are ready to serve up Silverado, Sierra, Colorado, Canyon and HD models.<\/p>\n

Between the two brands, Chevrolet and GMC make a huge impact. GM contributed $4.6 billion to the Texas economy in 2025 and has more than 13,000 GM employees in the state. Chevrolet has 70 years of history at the Arlington, Texas Assembly plant where more than 1,350 vehicles are built daily. And not only is Texas the number one state for retail sales for the Sierra, Dallas is the top market in the entire country for GMC\u2019s full-size truck.<\/p>\n

At the State Fair, visitors can check out Chevrolet and GMC vehicles all day long at the Texas Auto Show. Chevy is also hosting a Ride & Drive on-road and off-road attraction for guests 18 and older, including the latest models from the Chevy lineup like the Silverado, Equinox EV, and the Corvette Grand Sport.<\/p>\n

The State Fair of Texas will continue through October 18, 2026 at Fair Park (3809 Grand Avenue, Dallas, Texas 75210).\u00a0\u00a0<\/p>\n

By Kristin Shaw, contributor, GM News<\/p>\n

\"Blue<\/p>\n

Chevrolet and GMC\u2019s new trucks are on display at the State Fair of Texas<\/p>\n

Just east of downtown Dallas, Texas at historic Fair Park, the State Fair of Texas draws visitors from around the world. Founded in 1886, the State Fair of Texas has been an annual marvel for more than 135 years. The fair runs for 24 consecutive days, making it the longest running fair in the country. Of course, since it\u2019s Texas, there\u2019s no question it\u2019s among the biggest.<\/p>\n

The Chevrolet Silverado is once again the Official Vehicle of the State Fair of Texas, and the next-generation 2027 Chevy Silverado and 2027 GMC Sierra are on display alongside several other models from each brand. Big trucks, a big market, and a big Texas event. It\u2019s all coming together right here in the heart of the Lone Star State.<\/p>\n

\u201cTexas is a proof market for trucks because customers expect one vehicle to work, tow, travel comfortably with family and perform when the road turns into a trail,\u201d says Scott Bell, vice president of Chevrolet. \u201cThat is why the State Fair is the place to be \u2013 we want customers to see the trucks up close and judge for themselves how Silverado fits the Texas way of life.\u201d\u00a0\u00a0<\/p>\n

\"People<\/p>\n

GM vehicles are front and center for State Fair of Texas attendees.<\/p>\n

Light- and heavy-duty trucks right at home in Texas <\/p>\n

Annually, more than 2 million people flock to the State Fair of Texas for Texas-themed activities, sights, and food. Fair foodies with a hankering for a chicken fried steak biscuit, a corn dog, or a beef brisket-bacon-cheese-French-toast sandwich will find what they\u2019re looking for. Unfortunately for the health conscious, even the broccoli is deep fried.<\/p>\n

Those walking off their calories can head toward the Texas Auto Show on the fairgrounds, just steps from the 55-foot-high Big Tex mascot. GM\u2019s light-duty lineup gives Texans meaningful choices with new V8 power, diesel range, more factory-lifted options, and even more premium materials. Customers who tow heavier loads or rely on their truck for work can see the HD trucks with an all-new available diesel or an enhanced gas V8, electric power steering, and electronic brake boost \u2013 technologies that make capability feel more controlled and approachable.<\/p>\n

\u201cOur customers are looking for all the capability to tow, to haul, and to adventure, but they also want to experience the reward of premium craftsmanship and innovation on the inside,\u201d says Global Vice President, Buick GMC Michael MacPhee. \u201cThe Sierra is based on a simple idea: capability without compromise. And we couldn\u2019t be more excited to launch our next generation Sierra in Texas.\u201d<\/p>\n

In Texas, residents and visitors use trucks in many ways. Families use them to haul sports equipment or camping gear, contractors drive them from site to site, and equestrians and rodeo competitors tow horse trailers alongside an infinite number of other reasons people drive pickups. Chevy and GMC trucks are designed to meet those customers where they are with a robust selection of trim choices and options.\u00a0<\/p>\n

\"Black<\/p>\n

Global Vice President, Buick GMC Michael MacPhee presents on media day at the fair.<\/p>\n

GM\u2019s history and impact in Texas <\/p>\n

The truck market in the U.S. is sizable, and Sierra is on track for its second-best calendar year ever, with Canyon recording its best quarterly sales ever. In Texas alone, the state is #1 in terms of large pickup sales in America, and hundreds of Chevrolet and GMC dealers are ready to serve up Silverado, Sierra, Colorado, Canyon and HD models.<\/p>\n

Between the two brands, Chevrolet and GMC make a huge impact. GM contributed $4.6 billion to the Texas economy in 2025 and has more than 13,000 GM employees in the state. Chevrolet has 70 years of history at the Arlington, Texas Assembly plant where more than 1,350 vehicles are built daily. And not only is Texas the number one state for retail sales for the Sierra, Dallas is the top market in the entire country for GMC\u2019s full-size truck.<\/p>\n

At the State Fair, visitors can check out Chevrolet and GMC vehicles all day long at the Texas Auto Show. Chevy is also hosting a Ride & Drive on-road and off-road attraction for guests 18 and older, including the latest models from the Chevy lineup like the Silverado, Equinox EV, and the Corvette Grand Sport.<\/p>\n

The State Fair of Texas will continue through October 18, 2026 at Fair Park (3809 Grand Avenue, Dallas, Texas 75210).\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Everything is bigger in Texas, including GM\u2019s impact on the truck market 2026-10-09 By Kristin Shaw, contributor, GM…\n","protected":false},"author":2,"featured_media":461584,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[13723,157745,6893,254,447,4621,15179,73036,157747,157746,3960,27,29,28,699],"class_list":["post-461583","post","type-post","status-publish","format-standard","has-post-thumbnail","category-texas","tag-13723","tag-all-new-releases","tag-brands","tag-breaking-news","tag-community","tag-culture","tag-english","tag-gm","tag-gm-news","tag-hero-1","tag-public","tag-texas","tag-texas-headlines","tag-texas-news","tag-vehicles"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/461583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=461583"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/461583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/461584"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=461583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=461583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=461583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}