{"id":462605,"date":"2026-10-11T01:54:16","date_gmt":"2026-10-11T01:54:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/462605\/"},"modified":"2026-10-11T01:54:16","modified_gmt":"2026-10-11T01:54:16","slug":"fort-worth-area-paleta-maker-takes-home-h-e-b-grand-prize-and-wins-shelf-space","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/462605\/","title":{"rendered":"Fort Worth-area paleta maker takes home H-E-B grand prize \u2014 and wins shelf space"},"content":{"rendered":"<p class=\"&quot;byline&quot;\">by Bob Francis, Fort Worth Report <br \/>October 9, 2026<\/p>\n<p>It\u2019s not quite a Michelin star, but a Haltom City company offering\u00a0authentic Mexican ice cream and desserts scooped up the grand prize in H-E-B\u2019s 13th annual Quest for Texas Best competition.\u00a0<\/p>\n<p>Sol Dias Ice Cream, a family-owned Mexican ice cream company founded in 2020 by Victor and Stacey Garcia, took home the grand price of $50,000, along with placement on H\u2011E\u2011B shelves for the company\u2019s fruit paletas.\u00a0<\/p>\n<p>On Oct. 8, the finalists pitched their products and shared the stories behind their businesses before a panel of judges selected by H\u2011E\u2011B in San Antonio. On Friday, H\u2011E\u2011B named the winners of its 13th annual Quest for Texas Best, celebrating five standout small businesses and the Texas-made products set to earn a highly coveted spot on the grocery\u2019s shelves.\u00a0<\/p>\n<p>Sol Dias was selected from a record-breaking 978 entries representing more than 500 companies statewide. The five top companies selected will share $110,000 in cash prizes, with grand prize recipient Sol Dias earning the title of Texas Best.\u00a0<\/p>\n<p>\u201cTexas entrepreneurs bring bold ideas and exceptional products to communities across our state,\u201d said James Harris Sr., director of diversity and inclusion and supplier diversity for H\u2011E\u2011B. \u201cBecause H\u2011E\u2011B began as a small business, we understand the difference that meaningful support and access can make. Through Quest for Texas Best, we are honored to champion these innovators as they take the next step in building their businesses and reaching more customers.\u201d<\/p>\n<p>Victor Garcia, co-founder and CEO, learned the art of paleta-making from his entrepreneurial parents, bagging their wares as a boy, and built Sol Dias around the sweetness of their hometown: Mexticac\u00e1n, Jalisco, considered the birthplace of paleta. Lengthy churning and a handful of real ingredients give every bar its creamy texture and big fruit chunks.\u00a0<\/p>\n<p>In a 2021 Fort Worth Report <a href=\"https:\/\/fortworthreport.org\/2021\/07\/08\/contest-aims-to-grow-hispanic-owned-businesses\/\" rel=\"nofollow noopener\" target=\"_blank\">story<\/a> on Sol Dias, Victor Garcia talked about his decision to start the business.\u00a0<\/p>\n<p>\u201cThere are about 150 paleter\u00edas (in DFW) which are the main carriers of Mexican ice cream, and only (about 30%) of those make their own,\u201d he said. \u201cWe\u2019ve tried them and feel like they\u2019re sacrificing quality. Our long-term goal is to change the tide to really authentic Mexican ice cream available to all in the U.S.\u201d<\/p>\n<p>Sol Dias has locations in Haltom City, Watauga and Irving with a site in north Fort Worth set to open soon.\u00a0<\/p>\n<p>Other honorees announced were:\u00a0<\/p>\n<p>First place: ($25,000) La Fregona, an artisan seasoning and salsa company in Bastrop.\u00a0<br \/>\nSecond place: ($15,000) Hive Food Co., a honey manufacturer based in Houston.\u00a0<br \/>\nThird place tie: ($10,000) Dean &amp; Peeler Meats of Floresville.\u00a0<br \/>\nThird place tie: ($10,000) Uncle Marc\u2019s, a specialty food supplier in Glenn Heights.\u00a0<\/p>\n<p>In addition to the top four winners, H-E-B surprised the remaining six finalists each with $5,000.\u00a0<\/p>\n<p>Since the program began in 2014, more than 1,000 Texas-made companies and products have been evaluated and judged by H-E-B. Nearly $3 million in prize money has been awarded to the companies, complemented by marketing support, mentoring and opportunities designed to help small businesses scale.\u00a0<\/p>\n<p>H-E-B, which has sales of more than $50 billion and operates over 450 stores in Texas and Mexico, has made a big push into North Texas in recent years. It recently <a href=\"https:\/\/fortworthreport.org\/2026\/10\/02\/h-e-b-heading-to-southwest-fort-worth-with-land-purchase\/\" rel=\"nofollow noopener\" target=\"_blank\">announced<\/a> it is planning a new store in southwest Fort Worth, the latest in a string of new sites for the grocery chain that has become a Texas cultural phenomenon.<\/p>\n<p>Bob Francis is business editor for the Fort Worth Report. Contact him at bob.francis@fortworthreport.org.<\/p>\n<p>Disclosure: H-E-B is a contributor to the Fort Worth Report. At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here.<\/p>\n<p>This &lt;a target=&#8221;_blank&#8221; href=&#8221;https:\/\/fortworthreport.org\/2026\/10\/09\/fort-worth-area-paleta-maker-takes-home-h-e-b-grand-prize-and-wins-shelf-space\/&#8221;&gt;article&lt;\/a&gt; first appeared on &lt;a target=&#8221;_blank&#8221; href=&#8221;https:\/\/fortworthreport.org&#8221;&gt;Fort Worth Report&lt;\/a&gt; and is republished here under a &lt;a target=&#8221;_blank&#8221; href=&#8221;https:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/&#8221;&gt;Creative Commons Attribution-NoDerivatives 4.0 International License&lt;\/a&gt;.&lt;img src=&#8221;https:\/\/i0.wp.com\/fortworthreport.org\/wp-content\/uploads\/2021\/04\/cropped-favicon.png?resize=150%2C150&amp;amp;ssl=1&#8243; style=&#8221;width:1em;height:1em;margin-left:10px;&#8221;&gt;<\/p>\n<p>&lt;img id=&#8221;republication-tracker-tool-source&#8221; src=&#8221;https:\/\/fortworthreport.org\/?republication-pixel=true&amp;post=823418&amp;amp;ga4=2820184429&#8243; style=&#8221;width:1px;height:1px;&#8221;&gt;&lt;script&gt; PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: &#8220;https:\/\/fortworthreport.org\/2026\/10\/09\/fort-worth-area-paleta-maker-takes-home-h-e-b-grand-prize-and-wins-shelf-space\/&#8221;, urlref: window.location.href }); } } &lt;\/script&gt; &lt;script id=&#8221;parsely-cfg&#8221; src=&#8221;\/\/cdn.parsely.com\/keys\/fortworthreport.org\/p.js&#8221;&gt;&lt;\/script&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"by Bob Francis, Fort Worth Report October 9, 2026 It\u2019s not quite a Michelin star, but a Haltom&hellip;\n","protected":false},"author":2,"featured_media":462606,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2210,116,118,117,10510],"class_list":["post-462605","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-entrepreneur","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-h-e-b"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/462605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=462605"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/462605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/462606"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=462605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=462605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=462605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}