![\"Portrait](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/10\/doug-hensley.jpg\")
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![\"Portrait](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/10\/justin-rex.jpg\")
<\/p>\n This media and communication expert has successfully transferred her skills to sharing
\n knowledge with students in compelling and relevant ways.<\/p>\n
\t\tCREATORS<\/p>\n
\n<\/p>\n
This media and communication expert has successfully transferred her skills to sharing
\n knowledge with students in compelling and relevant ways.<\/p>\n
Lisa Low<\/a> is the first to admit that moving from industry expert to faculty member in Texas Tech University<\/a>\u2019s College of Media & Communication<\/a> (CoMC) wasn\u2019t the smoothest transition of all time.<\/p>\n \u201cIt was a rough landing,\u201d she says of her January 2015 classroom debut with a rueful But Low refused to give up. She relied on mentors and students to help her improve. Her recent recognition as University Distinguished Educator reinforces how far she \u201cIt is hard to put into words what this means to me,\u201d she said. \u201cMy jaw dropped when Low is an associate professor of practice in the Department of Public Relations & Strategic Communication Management<\/a>. She teaches classes in communication and public relations and works closely with \u201cLisa\u2019s genuine joy for teaching and commitment to continuous growth are inspiring,\u201d In addition to classroom teaching, Low also is director of the Division of AI Pedagogy & Policy<\/a> within Texas Tech\u2019s Teaching, Learning & Professional Development Center<\/a> (TLPDC) and has become a campus expert on the issue of artificial intelligence (AI) \u201cWe have a lot of outstanding faculty here, and what I have tried to do is immerse She sees teaching as an opportunity to mentor young people and to help them realize \u201cA lot of the joy of teaching is intrinsic,\u201d she said. \u201cThe notes you get from students Her focus is on providing the best learning experience for students while continually The small course corrections provided by thoughtful students have always moved the \u201cI concern myself with the day-to-day,\u201d she said. \u201cI find joy in helping others, and For Low, the \u201cpractice\u201d in professor of practice reflects more than 25 years spent She credits two longtime CoMC instructors, Robert Wernsman<\/a> and Bill Dean<\/a>, with helping her hit her teaching stride, while current faculty members Trent Seltzer<\/a> and former faculty member Eric Rasmussen<\/a> have been instrumental as encouragers and mentors. Likewise, she said Suzanne Tapp<\/a> at the TLPDC has been another colleague who has helped her grow professionally.<\/p>\n \u201cIt\u2019s wonderful to have so many individuals that I can look up to,\u201d she said. \u201cThe
\n smile. \u201cI was hired for my expertise in digital and social media and strategic communication,
\n and, like many things in life, it was tough.\u201d<\/p>\n
\n She rigorously sought and implemented feedback, and years later, she is among the
\n finest classroom teachers on the Texas Tech campus.<\/p>\n
\n has come over the past decade. The award, part of a new group of recognitions introduced
\n by Texas Tech earlier this year, honors senior lecturers and professors of practice
\n with a minimum of five years of continuous service to the university. It recognizes
\n significant and ongoing accomplishments in teaching or engaged scholarship.<\/p>\n
\n I read the email telling me about it, and the information wouldn\u2019t process for a minute.
\n It was just out of left field, and I am still kind of in shock when I think about
\n it.\u201d<\/p>\n
\n faculty and students in conducting research on various social media topics.<\/p>\n
\n said Provost & Senior Vice President Ron Hendrick<\/a>. \u201cThroughout her career, she has embraced opportunities to learn from others, and
\n she brings that same spirit of mentorship and generosity to helping her fellow faculty
\n grow as educators.\u201d<\/p>\n
\n in the classroom. In her TLPDC role, she supports faculty as they navigate the rapidly
\n changing role of AI in teaching and learning, helping translate emerging technology
\n into thoughtful, evidence-informed practices that support learning while preserving
\n the essential role of human judgment.<\/p>\n
\n myself in what makes a good teacher,\u201d she said. \u201cI have never really considered myself
\n on that level, but I love what I do, and I have a passion for teaching.\u201d<\/p>\n![\"Woman](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/10\/Low-Lisa.jpg\")
Lisa Low<\/p>\n
\n their full potential as students and as eventual contributors to the professional
\n workforce.<\/p>\n
\n saying, \u2018Professor Low, thank you.\u2019 And it\u2019s for something small that was my pleasure.
\n I just think I have the best job in the world.\u201d<\/p>\n
\n seeking their feedback and remembering the great advice she has received through the
\n years. Low implements a mechanism early each semester to gauge how she is doing, soliciting
\n input from students.\u00a0<\/p>\n
\n needle as far as improving a class without waiting for end-of-semester evaluations.<\/p>\n
\n part of my passion that surrounds teaching is helping others who might struggle, namely
\n other professors of practice who might be having the hard landing that I did.\u201d<\/p>\n
\n at the intersection of technology and strategic communication. Her career has tracked
\n the evolution of digital communication from the early web through social media, including
\n leading Texas Tech\u2019s first institutional digital marketing strategy.<\/p>\n
\n great thing about Texas Tech is you don\u2019t have to go very far to find talented people
\n to talk to about a difficult situation. They\u2019re always right there willing to help.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"This media and communication expert has successfully transferred her skills to sharing knowledge with students in compelling and…\n","protected":false},"author":2,"featured_media":464851,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,170,169],"class_list":["post-464850","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lubbock","tag-lubbock","tag-lubbock-headlines","tag-lubbock-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/464850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=464850"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/464850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/464851"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=464850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=464850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=464850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}