Less than two years after selling her \u201cbetter for you\u201d soda company, Poppi, to PepsiCo for roughly $2 billion dollars, Allison Ellsworth is back in business. In an Oct. 13, 2026 social post, the Austin-based founder teased the upcoming launch of her new beverage brand: Jetty.<\/p>\n
After a successful appearance on Shark Tank, Ellsworth made a name for herself as a founder with a powerful instinct for branding and social media marketing. Now, she\u2019s bringing those skills to a new venture.<\/p>\n
Ellsworth hasn\u2019t announced exactly what the new drink will be yet. Still, the newly launched Instagram page @whatisjetty<\/a> offer a few hints. The logo, written in slanting, liquid-looking lettering on a washy blue and purple background has a Y2K feeling that\u2019s both nostalgic and futuristic. \u201cThe everyday essential missing from your life launches November 9th,\u201d reads the bio line.<\/p>\n The account\u2019s first video is a front-facing video of Ellsworth herself speaking plainly to the camera. \u201cAfter disrupting a big industry, I\u2019m here for it again,\u201d she said. \u201cThis next product I\u2019m creating is something you need.\u201d<\/p>\n Every bit of Ellsworth\u2019s savviness is on full display with the initial tease of the rollout\u2014the visuals are bold and bright, and the positioning begs for a rapt audience to speculate about what\u2019s coming next. Along with the video, Ellsworth shared a link to a landing page where fans can sign up for upcoming brand updates. Check it out for yourself in the post below.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \t\t\t\t