Okay, the car got everyone\u2019s attention.<\/p>\n
When we visited Bravo Cadillac in El Paso in early September, a Cadillac Formula 1 car was sitting inside the dealership, surrounded by excited fans trying to get a closer look. The machine was impressive, obviously. The more interesting part was how it made its way to El Paso in the first place.<\/p>\n
The public showcase took place on Sept. 10, 2026, following a private preview for customers, employees, friends and family. The event gave Borderland racing fans an opportunity to see the F1 car up close, take photos and spend time with something most people would normally have to travel to a much larger market to experience. Post-event coverage reported that approximately 2,000 people registered for the public viewing, with the available time slots filling within 24 hours. <\/p>\n
Bravo Cadillac was one of 20 dealerships selected<\/p>\n
This was not a routine stop at every Cadillac dealership in the country.<\/p>\n
The Bravo Cadillac team told us it was one of only 20 dealerships chosen to host the Formula 1 showcase. The opportunity followed the dealership\u2019s Cadillac Master Dealer Award, which team members said recognized its performance during 2025 across sales, service, parts and customer care.<\/p>\n
\u201cWe\u2019re one out of the 20 dealerships to be chosen,\u201d a Bravo Cadillac team member told us. \u201cSo it was a great accomplishment.\u201d<\/p>\n
Bravo Cadillac\u2019s official award announcement says it was one of just 42 dealerships nationwide to receive the Cadillac Master Dealer Award for 2026. From that already limited group, Bravo was selected for an even smaller Formula 1 showcase tour.<\/p>\n
That was the detail that stayed with us. A national automotive brand had a limited number of places it planned to take this experience, and El Paso earned one of those spots.<\/p>\n
\u201cHaving the F1 car for us, at a community level, it just means so much because it means that we can bring to El Paso something that hasn\u2019t happened before,\u201d the team said. \u201cAnd that\u2019s only a reflection of the hard work and dedication that our entire team did.\u201dMonths of planning for one day in El Paso<\/p>\n
The showcase required approximately two months of planning. Organizers transformed the dealership with music, sound, exotic-car displays, vendors and scheduled viewing periods designed to keep the experience organized.<\/p>\n
The team also wanted visitors to have enough time to look at the car, take their photos and enjoy the moment without being rushed through the space.<\/p>\n
\u201cIt\u2019s been a lot of planning. It\u2019s been a lot of hard work,\u201d a Bravo Cadillac representative said. \u201cBut for us, seeing the smiles on people\u2019s faces, that\u2019s where we know it pays off.\u201d<\/p>\n
By the time we spoke with the team during the public showcase, representatives said more than 1,200 people had already come through. The size of the crowd made one thing very clear: El Paso\u2019s interest in Formula 1 is very real.<\/p>\n
There was also a natural Borderland connection. Bravo Cadillac\u2019s Formula 1 page highlights Mexican driver Sergio \u201cCheco\u201d P\u00e9rez as part of Cadillac\u2019s team, giving many local racing fans another reason to follow the brand\u2019s F1 story closely. <\/p>\n
The Formula 1 car has since moved on from El Paso, but the reason it came here still matters.<\/p>\n
Bravo Cadillac was selected because of the dealership\u2019s work before the showcase, including the performance that earned its Master Dealer recognition. Then, when the opportunity arrived, El Paso showed up for it.<\/p>\n
The car was the polished part. The selection behind it was the real story.<\/p>\n
Bravo Cadillac F1 Showcase (Courtesy: KFOX14)<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Okay, the car got everyone\u2019s attention. When we visited Bravo Cadillac in El Paso in early September, a…\n","protected":false},"author":2,"featured_media":466057,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[138,140,139],"class_list":["post-466056","post","type-post","status-publish","format-standard","has-post-thumbnail","category-el-paso","tag-el-paso","tag-el-paso-headlines","tag-el-paso-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/466056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=466056"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/466056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/466057"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=466056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=466056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=466056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}