{"id":466132,"date":"2026-10-14T21:32:26","date_gmt":"2026-10-14T21:32:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/466132\/"},"modified":"2026-10-14T21:32:26","modified_gmt":"2026-10-14T21:32:26","slug":"cowboy-couture-takes-over-fort-worth-at-fashion-week-stockyards-style","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/466132\/","title":{"rendered":"Cowboy Couture Takes Over Fort Worth at Fashion Week Stockyards Style"},"content":{"rendered":"

Milan may have its runways and Paris its couture, but Fort Worth has its own claim to fashion fame as the Western Fashion Capital of the World. The fifth annual Fashion Week Stockyards Style drew large crowds to the Exchange Lawn near the Cowtown Coliseum, where a large tent kept the runway models dry during intermittent rain that Saturday.<\/p>\n

Emcee Kirbe Schnoor kicked off the runway show as the tightly packed crowd of around 350 cheered on the first models donning boots, silhouettes, and accessories from Western retailers based in the Stockyards. As Ella Langley\u2019s \u201cChoosin\u2019 Texas\u201d played overhead, Lucchese opened with wide-leg denim, a crisp white shirt, and a dark embroidered jacket topped by a broad-brimmed cowboy hat.<\/p>\n

\"FashionA model sports a dress and fur scarf on the runway at Fashion Week Stockyards Style. (Photo by Dalton Duty)<\/p>\n

The three-day event<\/a> opened with a Western fashion panel on Friday, followed by trunk shows and sip-and-shop events, with Saturday\u2019s runway show serving as the marquee event.<\/a> Throughout the weekend, members of Cowgirl Artists of America<\/a> set up easels in Stockyards retail stores and created original works as part of a live art competition.<\/p>\n

Veteran fashion show producer and stylist Susan Huston<\/a> marked her third year organizing the runway show. After the show, she told us the business owners in the Stockyards are some of the \u201cnicest and most supportive\u201d she has ever met. This year, we carved out time for both the runway show and Friday\u2019s panel, which featured some truly legendary forces in Western fashion and culture!<\/p>\n

Tucker Brown\u2019s Legends of the West Fashion Panel<\/p>\n

The upper floor of Provender Hall was a champagne-fueled gathering on Friday morning, when several top names in Western fashion came together to discuss the past and future of their industry. The first panel was led by founder of his namesake women\u2019s Western-inspired fashion store Tucker Brown, Best Hat Store owner Susan Maddox, and Double D Ranch co-founder Cheryl McMullen. Replying to the first prompt questioning whether Western fashion is a trend, McMullen said she sees it more as a lifestyle, going on to recount the early days of her business that she never expected to grow into an iconic fashion brand.<\/p>\n

Brown quipped that he will one day ask God why he was created as a \u201cCalifornia beach bum and sent to West Texas\u201d to eventually see his store<\/a> move to the Stockyards, adding that now he loves the twice-daily cattle drives along East Exchange Avenue and even knows each steer by name. Maddox said she\u2019s been blessed to have a store that draws both ranchers and first-time cowboy hat buyers.<\/p>\n

\t SHOP<\/p>\n

Grove Hill <\/p>\n

Eighteen Forty Two <\/p>\n

MacKenzie-Childs <\/p>\n

Verdadero Tequila<\/p>\n

Pecos Jane <\/p>\n

Zilker Belts<\/p>\n

Zilker Brewing<\/p>\n

Hutson Clothing Co.<\/p>\n

Zadok Jewelers<\/p>\n

\u201cWhen they look in that mirror, feel it in their heart, and feel confidence, we say, \u2018Welcome to the club,\u2019 \u201d she continued. \u201cI wear a hat and boots, but I don\u2019t wear Western, per se. Now, my closet was full of Double D in the 80s and 90s, and my girls are very upset that I didn\u2019t hang onto those pieces. Everyone has their \u2018Western\u2019 style, and it should be based on what feels true to them.\u201d<\/p>\n

After a champagne break, Susan\u2019s daughter Mercedes Maddox Bloomer, Mamie Brown (Tucker\u2019s daughter who now owns his store), Double D Ranch\u2019s Mitchell Franz, and jeweler Shannon Lowery took the lead on the second panel group dubbed \u201cThe Next Generation.\u201d<\/p>\n

\"FashionTucker Brown, Susan Maddox, and Cheryl McMullen discussed the history and enduring appeal of Western fashion during the \u201cLegends of the West\u201d panel at Fashion Week Stockyards Style. (Photo by Dalton Duty)<\/p>\n

Bloomer opened by recounting her unexpected return to run her mother\u2019s retail store and hat manufacturing company. After moving to New York City to pursue a career in finance and accounting, she returned home for a surprise birthday visit with her mother just as the pandemic began. That led to an extended stay at home and a reexamination of where she wanted to be, adding that she\u2019s now learning all of the \u201cfacets\u201d of running the family\u2019s store.<\/p>\n

Describing his celeb-loved turquoise company, Lowery said his love of turquoise grew from childhood visits to North Carolina where his grandmother bought turquoise jewelry from members of the Lumbee tribe, of which he is a member. After moving to Texas, he learned that he was better at crafting custom jewelry than competing in roping. Franz closed by describing the challenges that come with marketing a legacy brand.<\/p>\n

\u201cJust because we\u2019ve done something for 38 years doesn\u2019t mean it\u2019s the right way,\u201d he says. \u201cSocial media \u2018likes\u2019 are feedback, but purchases are behavior. I\u2019m more interested in behavior.\u201d<\/p>\n

Stylist Betsy Beaman<\/a> capped off the morning by taking seven pieces to assemble 30-plus outfits featuring clothing and accessories from Tucker Brown, Double D Ranch, and Best Hat Store.<\/p>\n

Fashion Week\u2019s Big Winners and a Look Ahead to 2027<\/p>\n

Following Saturday\u2019s runway show, the Tucker Brown space closed early to host a private party for Fashion Week organizers and special guests. After a strawberry-kissed vodka cocktail, we caught up with Mamie Brown, who said Fashion Week brings attention to the Stockyards by celebrating the district as the place where things are happening in Western fashion.<\/p>\n

\u201cWe can\u2019t forget where we come from,\u201d she says. \u201cCowboys helped build this country. Fort Worth needs to own that conversation or be in that room when we\u2019re talking about Western fashion. We haven\u2019t been in Fort Worth for 40 years, but we\u2019ve been in Texas that long. Fort Worth is becoming more and more of the epicenter of Western culture, fashion, and that cowboy lifestyle. All of that ties into what we are doing in the Stockyards.\u201d<\/p>\n

\"FashionModels showcased Western looks from top Stockyards retailers during Saturday\u2019s runway show at Fashion Week Stockyards Style. (Photo by Dalton Duty)<\/p>\n

Dena Newell, director of marketing and tourism at the Stockyards, tells us that this was the largest and best-attended Fashion Week yet.<\/p>\n

\u201cWe\u2019re proud of what we\u2019ve created this year and years past, and we\u2019re already thinking about how we can make Fashion Week Stockyards Style even bigger and better,\u201d Newell continues. \u201cThe goal is to continue putting Fort Worth and the Stockyards on the map as a destination for Western fashion, creativity, and culture.\u201d<\/p>\n

Next year\u2019s Fashion Week Stockyards Style is scheduled for October 8 through 10. Brown says the annual fashion week is a reminder of why her family chose Mule Alley for their store\u2019s home.<\/p>\n

\u201cWhen we moved our store to the Stockyards, I knew something big was going to happen,\u201d Mamie Brown says. \u201cYellowstone was big, and people were looking for land to grow their own food and find an escape from the pandemic. All of that was creating a new lifestyle for people. Five years later, we are so grateful to be part of the Stockyards and what they are doing.\u201d<\/p>\n

Saturday\u2019s private party was a festive end to two days of packed events, as the celebratory chatter drowned out the patter of rain outside.<\/p>\n","protected":false},"excerpt":{"rendered":"Milan may have its runways and Paris its couture, but Fort Worth has its own claim to fashion…\n","protected":false},"author":2,"featured_media":466133,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[158726,158727,158728,116,118,117,158729,158730,158731,158732,158733,158734,158735],"class_list":["post-466132","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-cowgirl-artists-of-america","tag-double-d-ranchwear","tag-fashion-week-stockyards-style","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-kirbe-schnoor","tag-m-l-leddys","tag-mamie-brown","tag-mercedes-maddox-bloomer","tag-mitchell-franz","tag-susan-huston","tag-tucker-brown"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/466132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=466132"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/466132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/466133"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=466132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=466132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=466132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}