![\"Paso](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/10\/1792114331_212_a854e89c-af37-49ca-b4b2-04dec862b52e-posterframe1791837886491.png\")
<\/p>\nEL PASO, Texas (KFOX14\/CBS4) \u2014 El Paso Giving Day returned Thursday with more participating nonprofits and increased matching funds.<\/p>\n
Paso del Norte Community Foundation Vice President of Development Mica Short said the event has expanded significantly since it began in 2016. <\/p>\n
Short said organizers raised $100,000 in the first year and that last year’s total was close to $3 million. The goal this year? $5 million.<\/p>\n
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Paso del Norte Community Foundation Vice President of Development Mica Short (left) with KFOX14\/CBS4 Reporter Jordan Salas (right). Credit: Paso del Norte Community Foudnation<\/p>\n
The campaign highlights the stories and missions of local nonprofits and connects them with donors. <\/p>\n
Short said the focus is intentionally local, designed to elevate smaller organizations that can be overshadowed by national fundraising efforts.<\/p>\n
\u201cThere is such a thing as Giving Tuesday, but our local non-profits are competing against large organizations [like] St. Jude’s or the American Heart Association that have a big following nationally,\u201d Short said. \u201cAnd it’s important to keep all of those resources that are raised here local, supporting our local community.\u201d<\/p>\n
Short pointed out the expanded matching opportunities. <\/p>\n
RECOMMENDED: YWCA to host ‘Walk a Mile in Her Shoes’ fundraiser for Domestic Violence Awareness Month<\/a><\/p>\n Short said the event has just under $540,000 in matching funds donated by private foundations, donors and corporate partners, in addition to $2.5 million in matching funds from Meta, the company behind Facebook, Instagram and the data center going up in Northeast El Paso.<\/p>\n Participating organizations span a range of community needs, Short said, including animals, arts and culture, education and senior services. <\/p>\n El Paso Giving Day returns to help local nonprofits with more matching funds and donors. Credit: Paso del Norte Community Foundation<\/p>\n Short also said the fundraiser can provide flexible funding that nonprofits can use throughout the year as they are not tied or restricted to a grant.<\/p>\n \u201cFor a lot of these organizations, this is their largest fundraiser of the year,\u201d Short said.<\/p>\n Looking ahead, Short said she hopes the event continues to grow in participation and awareness. <\/p>\n \u201cWe’d like El Paso Giving Day to grow every year,\u201d she said, because it helps residents learn about local services and stay connected to causes in the community.<\/p>\n Early giving went on from Oct. 8 until Wednesday.<\/p>\n People who want to participate can go online to ElPasoGivingDay.org<\/a>.<\/p>\n RECOMMENDED: Six months after Hal Marcus\u2019 death, his El Paso gallery begins a careful transition<\/a><\/p>\n![\"El](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/10\/1792114332_44_6ee5880d-d002-4180-ab1f-9fdf4b6be692-posterframe1792102923124.png\")
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