{"id":467372,"date":"2026-10-16T01:38:38","date_gmt":"2026-10-16T01:38:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/467372\/"},"modified":"2026-10-16T01:38:38","modified_gmt":"2026-10-16T01:38:38","slug":"rollin-joes-coffee-shop-to-open-soon-near-smu-in-university-park","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/467372\/","title":{"rendered":"Rollin\u2019 Joes coffee shop to open soon near SMU in University Park"},"content":{"rendered":"

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\n\t\t\t\t\t\tRollin’ Joe’s is taking over the old New York Sub spot. \t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Rollin Joe\u2019s Exterior Renderings Alexander Quintanilla of Q-ARC<\/p>\n

The former New York Sub space, which slung some of Dallas favorite sandwiches<\/a> for over 50 years, will soon be home to a new all-day coffee concept that hopes to be the next go-to hub for the SMU community. <\/p>\n

It\u2019s slated to open sometime soon at 3411 Asbury St. in University Park. Three days ago on the Rollin\u2019 Joes Instagram<\/a>, the brand posted that they were still hiring and that the shop would be opening sometime soon, so follow them there for the latest opening updates. <\/p>\n

Rollin\u2019 Joes is a brand new concept from SMU alumnus Jerry W. Mooty, Jr., who is also Jerry Jones\u2019 nephew, and hospitality veteran Kirk Thompson. They\u2019re transforming the former sub space into an all day destination with a community focused atmosphere, quality drinks and music. <\/p>\n

A cartoon man named Joe, who resembles a mix of an \u201970s gym school teacher and White Goodman from the movie \u201cDodgeball,\u201d is the leading brand image for the coffee shop. He is \u201ca laid-back, music-loving personality built to bring energy, ease, and a little fun to the everyday coffee run\u201d, according to his introduction<\/a>.<\/p>\n

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THANK YOU!<\/p>\n

You’re all set.<\/p>\n

CLOSE\t\t\t\t\t\t<\/p>\n

Within the space, they plan to serve coffee, espresso, matcha, frozen drinks and teas, as well as light snacks like King Hawaiian roll sandwiches, homemade Rice Krispies treats and fresh strawberry Pop-Tarts. All of it will be served from a standard counter until 10 p.m., or the \u201cQuick Sip\u201d window for students on the go.<\/p>\n

The vibe<\/p>\n

Apart from coffee, Rollin\u2019 Joes will be rooted in the SMU community by having rotating DJ performers and give local artists a chance to showcase their work while supporting local businesses. Students from Highland Park High School and SMU will be relied on heavily for bringing talent into the space, as well as local talent from around Dallas.<\/p>\n

Rollin\u2019 Joes Sips & Co.<\/a> has a lot of the right ingredients to make a concept succeed in Dallas, namely community ties and great branding. According to an article from SMU Daily Campus<\/a>, many students are already excited to have a cafe open within a five-minute walk from campus.<\/p>\n

The coffee and drink sector is transforming with every new opening, and while we aren\u2019t the target demographic for this coffee shop (maybe if they named him Jerry), there are many new cafes around Dallas<\/a> that won\u2019t take you back to your college years. <\/p>\n

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