![\"the](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/10\/Coach-Store-Exterior-photo-by-Lisa-Petty.jpeg\")
\n\t\t\t\t\t\tThe Coach Store has a coffee shop to fuel your bag purchase \t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
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\n\t\t\t\t\t\tThe Coach Store has a coffee shop to fuel your bag purchase \t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Photo by Lisa Petty for Dallas Observer<\/p>\n
Coach\u2019s new New York diner-inspired space serves coffee drinks, pastries, and other sweets, plus logo-stamped merch. This is Coach\u2019s seventh caf\u00e9 in the U.S., bringing the current total to more than two dozen around the world.<\/p>\n
Though they\u2019re a recent portfolio addition for this particular accessories brand (the first Coach Coffee Shop opened in Indonesia in 2024), the idea of a caf\u00e9-as-marketing-tactic isn\u2019t new. See also: Capital One Caf\u00e9, Caf\u00e9 Dior, The Rooftop at Restoration Hardware, etc.\u00a0<\/p>\n
Why the boom? Well, in a world where brick-and-mortars are often skipped in favor of apps, a caf\u00e9 can give shoppers another reason to maybe actually go out. There\u2019s also that nice, steady stream of incremental revenue and free portable advertising via branded takeout cups. Plus, the longer shoppers linger on premises while gazing about in acquisitive lust, the more likely they are to spend on bigger ticket items.<\/p>\n
Coach Coffee Shops can be found inside both outlet and full-price retail stores. According to Marcus Sanders, Coach VP of Global Food & Beverage, location determining factors include strong foot traffic and the ability for the caf\u00e9 to \u201cbecome part of someone\u2019s routine.\u201d In addition, the brand is betting on these new shops as a way to attract a younger demographic.\u00a0<\/p>\n
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\u201cCoffee culture is such a big part of how people connect, especially younger customers,\u201d says Sanders. \u201cWhen we choose a location, we look at where our community already gathers, especially our Gen Z customers.\u201d<\/p>\n
Representing people of (roughly) high school age through late 20s, the coveted Gen Z consumer group coined the phrase \u201clittle treat.\u201d They\u2019re also bringing back the branded beverage as a fashion statement like we haven\u2019t seen since the Olsen twins with their Starbucks cups in the aughts. So, yeah, nice plan, from a marketing perspective\u2013but what exactly is on the menu?<\/p>\n
Coach\u2019s coffee is a proprietary blend created in partnership with Stumptown Coffee Roasters (owned by Keurig Dr. Pepper). It\u2019s used in sweet blended drinks like Pumpkin Spice and Tiramisu lattes. Treats also lean sweet, including an edible, Tik Tok-ready take on the Coach Tabby handbag, complete with quilted icing and a \u201cC\u201d logo. Merch features the cute, long-lashed \u201cLil Miss Jo\u201d mascot. And, just for Allen kids, a new Dallas leather hang tag is available in-store to adorn real Coach handbags (collect \u2018em all).\u00a0<\/p>\n
Coach Coffee Shop, 820 W. Stacy Rd., Spc 190, at Allen Premium Outlets. Open daily (hours of operation are yet to be announced)<\/p>\n","protected":false},"excerpt":{"rendered":"The Coach Store has a coffee shop to fuel your bag purchase Photo by Lisa Petty for Dallas…\n","protected":false},"author":2,"featured_media":470738,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[1961,160,162,161],"class_list":["post-470737","post","type-post","status-publish","format-standard","has-post-thumbnail","category-plano","tag-openings-closings","tag-plano","tag-plano-headlines","tag-plano-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/470737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=470737"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/470737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/470738"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=470737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=470737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=470737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}