Austin, TX \u2014 Formula 1 is underway at Circuit of the Americas, and this year’s United States Grand Prix is getting a high-fashion touch.<\/p>\n
French luxury brand Louis Vuitton has unveiled a custom-made trophy trunk designed specifically for the 2026 Formula 1 MSC Cruises United States Grand Prix in Austin.<\/p>\n
The handcrafted trunk will be used to showcase the winner’s trophy, bringing together the worlds of luxury fashion and motorsports.<\/p>\n
A custom design for Austin<\/p>\n
The trunk features Louis Vuitton’s signature monogram canvas, accented with red and blue stripes inspired by the energy of Formula 1 racing.<\/p>\n
Checkered patterns resembling a racing finish line form a large V, representing both “Victory” and “Vuitton.”<\/p>\n
This season, Louis Vuitton also introduced a new feature called the “Victory patch,” inspired by vintage travel labels.<\/p>\n
The patch is engraved with the winning driver’s initials, creating a personalized tribute to each Grand Prix champion.<\/p>\n
Handmade in France, with a history dating back to 1897<\/p>\n
Here’s something you might not know: Louis Vuitton’s connection to automobiles goes back more than a century.<\/p>\n
The Austin trophy trunk was handcrafted at the company’s historic workshop in Asni\u00e8res-sur-Seine, France.<\/p>\n
That same workshop produced some of the company’s first automotive trunks in 1897, under Georges Vuitton, the son of founder Louis Vuitton.<\/p>\n
As automobiles became more popular, Georges developed a durable canvas material called “Vuittonite” to replace leather, helping luggage withstand the elements during early road trips.<\/p>\n
That innovation eventually evolved into the iconic Louis Vuitton canvas recognized around the world today.<\/p>\n
From the World Cup to Formula 1<\/p>\n
Louis Vuitton has a long history of designing custom trunks for major sporting events.<\/p>\n
The company’s partnerships have included the FIFA World Cup, NBA, Olympic and Paralympic Games, Australian Open and America’s Cup.<\/p>\n
Louis Vuitton became an official Formula 1 partner in 2025, continuing its tradition of creating custom cases to transport and showcase championship trophies.<\/p>\n
Formula 1 brings international attention to Austin<\/p>\n
The 2026 Formula 1 United States Grand Prix is underway at Circuit of the Americas, with four days of festivities surrounding the race weekend.<\/p>\n
The event runs through Sunday, October 25, bringing racing fans, international visitors and major brands to Central Texas.<\/p>\n
And while the drivers compete for a spot on the podium, the winning trophy will have its own custom-designed home, courtesy of Louis Vuitton.<\/p>\n