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Meet Adam Johnson, the owner of Deep Cuts Coffee, a horror themed coffee shop tucked away in an office building in downtown Dallas.<\/p>\n
Chris Swann, The Dallas Morning News<\/p>\n
Halloween<\/a> never really ends at Adam Johnson’s downtown Dallas<\/a> coffee shop.<\/p>\n Posters celebrating director John Carpenter’s films line the walls. Vintage VHS tapes share space with horror collectibles and memorabilia from cult classics such as “Army of Darkness,” while oversized menu boards resemble videocassette covers from another era.<\/p>\n Azariah Major of Mesquite and Kendall Traylor of Cedar Hill, sit and enjoy cups of coffee at Deep Cuts Coffee, Thursday, Oct. 15, 2026 in downtown Dallas.<\/p>\n Chris Swann\/The Dallas Morning News A television plays horror movies on VHS tapes at Deep Cuts Coffee, Thursday, Oct. 15, 2026 in downtown Dallas.<\/p>\n Chris Swann\/The Dallas Morning News Owner Adam Johnson works behind the front counter of Deep Cuts Coffee, Thursday, Oct. 15, 2026 in downtown Dallas.<\/p>\n Chris Swann\/The Dallas Morning News Meet Adam Johnson, the owner of Deep Cuts Coffee, a horror themed coffee shop tucked away in an office building in downtown Dallas.<\/p>\n Chris Swann\/The Dallas Morning News<\/p>\n Even the coffee comes with a little fright.<\/p>\n Article continues below this ad<\/p>\n Customers at Deep Cuts Coffee can order drinks with names such as Dead Tired, Monster Blood and Season of the Witch, surrounded by reminders of the days when discovering a scary movie meant browsing the aisles of a video store.<\/p>\n For Johnson, 41, the shop he opened with his wife, Jami, combines two lifelong passions.<\/p>\n “I love horror, and I love coffee, and it was just a great way to bring those two things together,” Johnson said.<\/p>\n Related: This North Texas experience wants to change how you drink coffee<\/a><\/p>\n Tucked inside a second-floor\u00a0skybridge at 1910 Pacific Ave., Deep Cuts opened in summer 2024 after the couple took over a space previously occupied by Stupid Good Coffee.<\/p>\n Article continues below this ad<\/p>\n Jami regularly visited the former business while working nearby. When she learned its owner planned to close, the couple purchased the equipment, signed a new lease and transformed the space into a tribute to the movies they loved.<\/p>\n Initially called Scary Good Coffee, the business adopted its current name about six months later after another coffee shop in Los Angeles objected to the similar name, Johnson said.<\/p>\n The name references obscure songs and lesser-known movies while also playing on the imagery associated with horror films.<\/p>\n A love of horror<\/p>\n Much of the memorabilia belonged to Johnson long before he became a business owner.<\/p>\n Article continues below this ad<\/p>\n Growing up, he watched movies such as “Beetlejuice” and “Army of Darkness,” along with television shows including “Goosebumps” and “Are You Afraid of the Dark?” His family watched movies almost every night and visited theaters on weekends.<\/p>\n Filmmakers Carpenter and Sam Raimi became particular favorites. Carpenter’s “The Thing” remains among Johnson’s favorite horror movies, while a “Halloween” poster in the shop has been part of his collection since childhood.<\/p>\n Jami has contributed to the collection, too. She has a particular fondness for the creatures from “Critters,” and Johnson said she encourages him to buy another piece whenever they find one.<\/p>\n “I just want to cram it full of all the stuff I like,” Johnson said.<\/p>\n His interest in VHS tapes goes beyond nostalgia. Johnson sees collecting physical media as a way to preserve obscure films, particularly titles that never received DVD, Blu-ray or streaming releases.<\/p>\n Article continues below this ad<\/p>\n While the memorabilia attracts attention, Johnson’s experience in the coffee industry is extensive.<\/p>\n<\/p>\n
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