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article <\/p>\n article <\/p>\n
Miranda Lambert at “Long Story Short: Willie Nelson 90” held at the Hollywood Bowl on April 29, 2023 in Los Angeles, California. (Photo by Gilbert Flores\/Variety via Getty Images) <\/p>\n
ARLINGTON, Texas – The Dallas Cowboys announced that Miranda Lambert will perform during halftime of the Thanksgiving Day game against the Philadelphia Eagles on Nov. 26 at AT&T Stadium, continuing a tradition for its 30th consecutive year.<\/p>\n
What we know:<\/p>\n
The performance will serve as the 30th annual Salvation Army Red Kettle Kickoff Halftime Show. The tradition began in 1997 at Texas Stadium, when Reba McEntire performed during the Cowboys\u2019 Thanksgiving game.<\/p>\n
The halftime show coincides with The Salvation Army\u2019s 136th Red Kettle Campaign. Together, the campaign and the nationally televised halftime performances have helped raise more than $3.4 billion for people in need.<\/p>\n
Local perspective:<\/p>\n
Lambert was raised in East Texas and was a three-time Grammy Award winner. She said performing during the Thanksgiving game will be a special honor because of the tradition\u2019s connection to both the Cowboys and her home state.<\/p>\n
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Miranda Lambert performs on stage during day two of CMA Fest 2023 at Nissan Stadium on June 09, 2023 in Nashville, Tennessee. (Photo by Jason Kempin\/Getty Images) <\/p>\n
“There\u2019s something special about how music brings people together, especially when it\u2019s to spread joy and hope to families who need it most,” Lambert said. “The Salvation Army and the Dallas Cowboys have built an incredible tradition with the Red Kettle Kickoff, and I can\u2019t wait to be back home in Texas this Thanksgiving to help carry it forward.”<\/p>\n
Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys, envisioned using the Cowboys\u2019 nationally televised Thanksgiving halftime show to launch The Salvation Army\u2019s Red Kettle Campaign. She pitched the idea to network executives and has continued to champion the partnership.<\/p>\n
What’s next:<\/p>\n
Lambert will follow a lineup of high-profile performers who have appeared at the event, including Beyonc\u00e9 and Destiny\u2019s Child, Carrie Underwood, the Jonas Brothers, Selena Gomez, Dolly Parton, Lainey Wilson and Post Malone.<\/p>\n
The Cowboys\u2019 2026 Thanksgiving game against the Eagles is scheduled for Nov. 26 at AT&T Stadium.<\/p>\n
The Source: Information in this article was provided by the Dallas Cowboys social media.<\/p>\n
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