“There’s something special about how music brings people together, especially when it’s to spread joy and hope to families who need it most,”\u00a0Lambert said.\u00a0“The Salvation Army and the Dallas Cowboys have built an incredible tradition with the Red Kettle Kickoff, and I can’t wait to be back home in Texas this Thanksgiving to help carry it forward.”<\/p>\n
Not only will this year’s performance mark the Cowboys’ 30th\u00a0consecutive Thanksgiving halftime show benefiting The Salvation Army, but it also coincides with the organization’s 136th\u00a0Red Kettle Campaign. Together, the Red Kettle Campaign and the nationally televised halftime tradition have helped raise more than\u00a0$3.4 billion\u00a0for those in need.<\/p>\n
“The Red Kettle Kickoff has become one of the Dallas Cowboys’ proudest traditions and one that my family and our entire organization look forward to every Thanksgiving,”\u00a0said\u00a0Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys, and former national advisory board chairman for The Salvation Army.\u00a0“For 30 years, incredible artists have taken our halftime stage to help The Salvation Army bring hope to millions of people in need. We’re grateful to Miranda Lambert for joining that legacy and helping us continue this meaningful tradition.”<\/p>\n
1997 \u2013 Reba McEntire1998 \u2013 Randy Travis1999 \u2013 Clint Black2000 \u2013 Jessica Simpson \/Billy Gillman2001 \u2013 Creed2002 \u2013 LeAnn Rimes2003 \u2013 Toby Keith2004 \u2013 Destiny’s Child2005 \u2013 Sheryl Crow2006 \u2013 Carrie Underwood2007 \u2013 Kelly Clarkson2008 \u2013 Jonas Brothers2009 \u2013 Daughtry2010 \u2013 Keith Urban2011 \u2013 Enrique Iglesias2012 \u2013 Kenny Chesney2013 \u2013 Selena Gomez2014 \u2013 Pitbull2015 \u2013 Luke Bryan2016 \u2013 Eric Church2017 \u2013 Thomas Rhett2018 \u2013 Meghan Trainor2019 \u2013 Ellie Goulding2020 \u2013 Kane Brown2021 \u2013 Luke Combs2022 \u2013 Jonas Brothers2023 \u2013 Dolly Parton2024 \u2013 Lainey Wilson2025 \u2013 Post Malone2026 \u2013 Miranda Lambert<\/p>\n
Post Malone\u00a0(2025),\u00a0Lainey Wilson\u00a0(2024),\u00a0Dolly Parton\u00a0(2023),\u00a0Jonas Brothers\u00a0(2022, 2008),\u00a0Luke Combs(2021),\u00a0Kane Brown\u00a0(2020),\u00a0Ellie Goulding\u00a0(2019),\u00a0Meghan Trainor\u00a0(2018),\u00a0Thomas Rhett\u00a0(2017),\u00a0Eric Church(2016),\u00a0Luke Bryan\u00a0(2015),\u00a0Pitbull\u00a0(2014),\u00a0Selena Gomez\u00a0(2013),\u00a0Kenny Chesney\u00a0(2012),\u00a0Enrique Iglesias(2011),\u00a0Keith Urban\u00a0(2010),\u00a0Daughtry\u00a0(2009),\u00a0Kelly Clarkson\u00a0(2007),\u00a0Carrie Underwood\u00a0(2006),\u00a0Sheryl Crow(2005),\u00a0Destiny’s Child\u00a0(2004),\u00a0Toby Keith\u00a0(2003),\u00a0LeAnn Rimes\u00a0(2002),\u00a0Creed\u00a0(2001),\u00a0Jessica Simpson\u00a0with\u00a0Billy Gillman\u00a0(2000),\u00a0Clint Black\u00a0(1999),\u00a0Randy Travis\u00a0(1998), and\u00a0Reba McEntire\u00a0in the 1997<\/p>\n
That tradition began with Jones herself. In the 1990s, her dad, Dallas Cowboys Owner, President and General Manager Jerry Jones, challenged her to inspire fans to care as much about the Cowboys’ impact off the field as they did about the game itself, and the Joneses saw an opportunity to partner with an organization making a real difference in communities across the country. Charlotte envisioned turning the team’s nationally televised Thanksgiving halftime show into the launch of The Salvation Army’s Red Kettle Campaign, pitched the idea to network executives, and has championed the partnership ever since.<\/p>\n
Reba McEntire headlined the inaugural show in 1997, followed by iconic artists including Destiny’s Child, Carrie Underwood, the Jonas Brothers, Selena Gomez, Dolly Parton, Lainey Wilson, and, most recently, Post Malone. Each performance rallies viewers to support The Salvation Army’s year-round work in their own communities.<\/p>\n