{"id":478275,"date":"2026-10-27T16:00:16","date_gmt":"2026-10-27T16:00:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/478275\/"},"modified":"2026-10-27T16:00:16","modified_gmt":"2026-10-27T16:00:16","slug":"the-brass-tap-names-lubbock-tx-franchisees-robert-and-becky-samaniego-2026-franchisee-of-the-year","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/478275\/","title":{"rendered":"The Brass Tap Names Lubbock, TX Franchisees Robert and Becky Samaniego 2026 Franchisee of the Year"},"content":{"rendered":"

\"The<\/a>Becky and Robert Samaniego
\nTwo years after opening The Brass Tap in Lubbock, the Samaniegos earned the brand\u2019s top honor at parent company FSC Franchise Co.\u2019s annual conference.<\/p>\n

\"TheLubbock, TX\u00a0 (RestaurantNews.com<\/a>)\u00a0 The Brass Tap<\/a>, the award-winning upscale American tavern franchise with more than 50 locations nationwide, has named Lubbock, Texas franchisees Robert<\/a> and Becky Samaniego<\/a> its 2026 Franchisee of the Year.<\/p>\n

The recognition comes just two years after the Samaniegos opened The Brass Tap<\/a> Lubbock location in September 2024. Neither had prior restaurant ownership experience when they joined the franchise system.<\/p>\n

\u201cI spent the last 20 years working in the hospital,\u201d Becky said. \u201cMy husband has always wanted to own a bar, and he actually found The Brass Tap after visiting one of the locations. He went during a Halloween bingo event and just loved the atmosphere. I was looking to get out of the hospital after COVID, and we thought this would be a good journey for us to start together. He believed it would do well here in Lubbock, and so far, he\u2019s been right.\u201d<\/p>\n

When the Samaniegos first opened their doors, they had to learn an entirely new industry. They leaned heavily on The Brass Tap\u2019s franchise support team to navigate everything from restaurant operations and financial management to technology and staff development.<\/p>\n

\u201cI wouldn\u2019t have made it without corporate,\u201d Becky said. \u201cThey taught me everything I know. I didn\u2019t know what \u2018cost of goods sold\u2019 or operating margins were. They were there every step of the way, and even their IT department has been incredible whenever we\u2019ve needed help.\u201d<\/p>\n

As they gained experience, the Samaniegos focused on building a restaurant that reflected Lubbock\u2019s character.<\/p>\n

\u201cLubbock is a really big small town,\u201d said Becky. \u201cEverybody knows somebody. You start talking to people and realize you have mutual friends or family. The Brass Tap fits that because it feels like a place where people can feel at home. You have to connect with your guests, and you have to connect with your team. At the end of the day, we\u2019re all just people. It\u2019s all just wings and beer. People want to come in, relax and have a good time. We genuinely want people to have a memorable experience, and I think they can tell.\u201d<\/p>\n

\u201cRobert and Becky represent exactly what we look for in our franchise partners,\u201d said Chris Elliott, CEO of FSC Franchise Co.<\/a> \u201cIn just two years, they\u2019ve taken a concept that was completely new to them and built a business centered on genuine hospitality, strong relationships and community connection. Their willingness to learn, embrace the support of our franchise system and put their guests and employees first is what makes them so deserving of this recognition. We\u2019re proud to name them our 2026 Franchisee of the Year and excited to see what they accomplish next.\u201d<\/p>\n

The couple credits much of their success to the support of their family, the corporate team and the Lubbock community. \u201cMy family has been incredibly supportive,\u201d Becky said. \u201cI have four girls, and everybody stepped up while I was learning. I didn\u2019t realize how much I relied on them until we started this business. It\u2019s been amazing to see how much the community wants us to do well. People have really embraced us.\u201d<\/p>\n

For Becky, Franchisee of the Year recognition is another milestone in a journey that has transformed her career and revealed a side of herself she never expected to discover.<\/p>\n

\u201cI\u2019ve learned so much about myself, I\u2019ve been able to do this alongside my family, and we\u2019ve been able to give something back to our community,\u201d said Becky. \u201cWe\u2019re just getting started, and I\u2019m excited to see what\u2019s next.\u201d<\/p>\n

With more than 50 locations nationwide, The Brass Tap continues to grow by partnering with entrepreneurs who are passionate about hospitality and building meaningful connections in their communities.<\/p>\n

About The Brass Tap<\/p>\n

The Brass Tap is a Tampa-based American tavern and entertainment venue known for its extensive local and regional brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. Every location provides a unique space for social gatherings and entertainment, with an unparalleled atmosphere created through live music, trivia, sports, exclusive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has offered franchise opportunities to qualified operators, continuing to grow its family of 50+ bars in 16 states. For more information, visit TheBrassTapFranchise.com<\/a>.<\/p>\n

About FSC Franchise Co.<\/p>\n

Founded in Tampa, Florida, FSC Franchise Co. is a leading multi-brand franchisor driving growth and innovation across three dynamic restaurant concepts \u2013 Beef \u2018O\u2019 Brady\u2019s, The Brass Tap and Newk\u2019s Eatery. With more than 250 locations nationwide, FSC brings together decades of expertise in hospitality, franchising and community engagement under one unified platform. Beef \u2018O\u2019 Brady\u2019s, with 120-plus family sports pub locations, serves up classic comfort food and community spirit in a neighborhood-friendly setting. The Brass Tap is a 50-plus-unit craft beer bar and entertainment venue that offers an extensive menu of drinks and food in a vibrant atmosphere. Newk\u2019s Eatery, a 100-unit fast-casual brand founded in Jackson, Mississippi, brings fresh, handcrafted food to guests with a focus on quality ingredients, digital convenience and hospitality. Together, FSC\u2019s brands are redefining what it means to grow a scalable, community-driven restaurant portfolio, offering franchisees the opportunity to diversify within a powerful ecosystem of proven concepts. To learn more, visit: FSCFranchiseCo.com<\/a>.<\/p>\n

Contact:
Julie Maw
Mainland<\/a>
209-617-6518
jmaw@hellomainland.com<\/p>\n

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