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Lyndsey Zorich, Lizzie Means Duplantis and Ashleigh Goyer<\/p>\n
Shelby Webster\/for Saint Bernard<\/p>\n
Tequila shots make the rounds<\/p>\n
Shelby Webster\/for Saint Bernard<\/p>\n
Lizzie Means Duplantis and Ashleigh Goyer give a toast<\/p>\n
Shelby Webster\/for Saint Bernard<\/p>\n
The table setting at Saint Bernard’s dinner for Love Note\u00a0x Besita at the Frenchie Boutique Hotel in Round Top.<\/p>\n
Shelby Webster\/for Saint Bernard<\/p>\n
Lyndsey Zorich and Christy Doramus<\/p>\n
Shelby Webster\/for Saint Bernard<\/p>\n
A place setting at Saint Bernard’s dinner for Love Note x Besita at the Frenchie Boutique Hotel in Round Top.<\/p>\n
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The Ash Skirt ($250) by Love Note<\/p>\n
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A pair of Besita boots with a Love Note skirt<\/p>\n
Shelby Webster\/for Saint Bernard<\/p>\n
Katie Bader and Sissy Light<\/p>\n
Shelby Webster\/for Saint Bernard<\/p>\n
Saint Bernard may have started as a Dallas specialty ski shop in 1978. They still stock snow gear, though the Texas ’boutique’ department store is more of a destination for occasion dressing now.<\/p>\n
\u201cOur little tagline is ‘Where you go before you go,’\u201d said Ashleigh\u00a0Goyer, wife of Saint Bernard CEO Charlie Goyer. \u201cWe\u2019re the perfect spot to dress somebody whether they\u2019re going to ski, or to a baby shower, or out to dinner. Our customer wants to be comfortable and cute for a soccer game or a fun lunch.\u201d<\/p>\n
Last week, over dinner at the\u00a0Frenchie Boutique Hotel<\/a>, the occasion in question was Round Top. Saint Bernard\u2019s first Round Top. After years of gentle coaxing, Houstonian Lyndsey Zorich convinced Goyer and the Saint Bernard team to pop up in the tiny Texas town during the fall antique show for a rather special event: the debut of Love Note, Saint Bernard\u2019s inaugural private label<\/a>, designed by Zorich, and its subsequent Round Top capsule.<\/p>\n Article continues below this ad<\/p>\n \u201cIt never really felt like the right time until now that we have this brand,\u201d Goyer said. \u201cWestern is so huge right now, and we don\u2019t really see it going anywhere. There\u2019s a mix of vintage and western influence with these rich textiles. Round Top felt like a natural place to launch, because that\u2019s what Round Top has become.\u201d<\/p>\n Zorich approached Goyer in the summer of 2025 about wholesaling her own occasionwear collection, Mason\u2019s Daughter, at Saint Bernard. Courtney Ross, general merchandise manager, fired back with a counteroffer \u2014 why not just hire her?<\/p>\n \u201cWe were really looking for some partners to private label our company,\u201d Goyer said. \u201c(Zorich) totally understands our customer. She is our customer.\u201d<\/p>\n Today, Saint Bernard carries both Mason\u2019s Daughter and Love Note by Lyndsey Zorich.\u00a0<\/p>\n Article continues below this ad<\/p>\n \u201cI did a deep dive with their buyers on who their girl is,\u201d Zorich shared. \u201cThe Saint Bernard girl is casual. She wants to be in with the trends but not trendy. So we started with a game day edit, then a Round Top edit.\u201d<\/p>\n Goyer agreed, adding that well-dressed fans are no longer wearing University of Texas Longhorn T-shirts from the campus bookstore. They come into the shop asking about something temperature-friendly to wear with cowboy boots.\u00a0<\/p>\n That\u2019s how Goyer and Zorich\u2019s dinner guests styled their looks, too. The Ginger dress, for example, comes in Aggie maroon and Longhorn burnt orange for college football rivals\u00a0Texas A&M and UT.\u00a0<\/p>\n Zorich divulged that she requested the exact\u00a0Pantone color from the latter university and tested 19 variations with Goyer before finding the correct shade.<\/p>\n Article continues below this ad<\/p>\n \u201cFor the game day edit, my research was going to the Texas\/OU game with my husband who went to (the university of) Texas,\u201d Zorich said. \u201cI was watching the outfits instead of the game.\u201d<\/p>\n The Ginger dress sold out and has since been re-ordered. So have Love Note\u2019s oversized fringed sweaters.<\/p>\n For the Round Top capsule, Zorich focused on deep pinks and browns that feel feminine for fall. She also designed suede separates, including a maxi skirt with a waistline accent, that will transition into Colorado and ranch wardrobes come the holidays.<\/p>\n Love Note by Lyndsey Zorich<\/p>\n \u201cWe\u2019ve met\u00a0so many people that were existing customers. We meet people who just shopped online and were excited to have that in-store experience and people who have never heard of us,\u201d Goyer said of the pop-up at Blue Hills. \u201cThey walk in and say, ‘This is Saint Bernard?’ because they remember us as that ski and outdoor store.\u201d<\/p>\n Article continues below this ad<\/p>\n For dinner at the Frenchie, she seized the opportunity to spotlight another first for the company. Goyer and Miron Crosby co-founder Lizzie Means Duplantis introduced the group to Besita, fashion boots priced accessibly at $200-400.<\/p>\n \u201cLizzie and I go back 20 years; we\u2019ve been best friends since college at TCU,\u201d Goyer said. \u201cWe\u2019ve been begging them to do a wholesale line. The Miron Crosby customer is our customer\u00a0\u2014 they wear our dresses with their boots.\u201d<\/p>\n With that, Duplantis stood wearing a Love Note blouse, suede mini skirt and Besita boots to toast the collaborative occasion with a tequila shot.<\/p>\n A tequila toast<\/p>\n Article continues below this ad<\/p>\n","protected":false},"excerpt":{"rendered":"Lyndsey Zorich, Lizzie Means Duplantis and Ashleigh Goyer Shelby Webster\/for Saint Bernard Tequila shots make the rounds Shelby…\n","protected":false},"author":2,"featured_media":479092,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[56,58,57],"class_list":["post-479091","post","type-post","status-publish","format-standard","has-post-thumbnail","category-houston","tag-houston","tag-houston-headlines","tag-houston-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/479091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=479091"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/479091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/479092"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=479091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=479091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=479091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Shelby Webster\/for Saint Bernard<\/p>\n
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