The report analyzed Instacart grocery orders from October 2025 to identify America\u2019s favorite Halloween treats, regional candy cravings and even the most popular food-inspired costumes.<\/p>\n
What candy do Texans love most?<\/p>\n
Reese\u2019s Peanut Butter Cups are the country\u2019s top-selling candy by ounces sold, but Texas has a different standout.<\/p>\n
Skittles are purchased at a higher share of candy items in Texas than they are nationally, according to Instacart\u2019s analysis.<\/p>\n
Across the country, Reese\u2019s Peanut Butter Cups claimed the No. 1 spot in 40 states and Washington, D.C. Peanut M&M\u2019s came in second nationally, followed by Hershey\u2019s Milk Chocolate, M&M\u2019s and Snickers.<\/p>\n
Peanut M&M\u2019s were the top-selling candy in several states across the Plains and Mountain West, as well as Hawaii.<\/p>\n
Rhode Island went in a completely different direction. It was the only state where Sour Patch Kids outsold both Reese\u2019s Peanut Butter Cups and Peanut M&M\u2019s to claim the top spot.<\/p>\n
Some states have very specific Halloween cravings, and the numbers are sweet enough to raise a few eyebrows.<\/p>\n
Here\u2019s a look at some of the regional favorites identified in the report:<\/p>\n
Montana: HI-CHEW purchases were 616% above the national share, the largest candy over-index in the country.<\/p>\n
Louisiana: Tootsie Pops purchases were 141% above the national share.<\/p>\n
Rhode Island: Sour Patch Kids purchases were 109% above the national share.<\/p>\n
Colorado and Wyoming: Candy corn stood out among the states\u2019 most over-indexed candy purchases.<\/p>\n
When it comes to overall candy buying, the West also takes the lead. Utah purchased candy at a rate 67% above the national average, followed by Idaho at 50%, Alaska at 47%, Washington at 43% and Montana at 40%.<\/p>\n
Texas ranked No. 14 among states for candy purchases as a share of items sold, at 10% above the national average.<\/p>\n
If you\u2019re looking for the country\u2019s biggest Halloween candy hauls, the Pacific Northwest and Alaska are worth a look.<\/p>\n
Anchorage, Alaska, led all cities, with candy purchases 56% above the national average. Eugene, Oregon, followed at 53%, while Tacoma, Washington, came in at 51%. Vancouver, Washington, and Spokane, Washington, rounded out the top five.<\/p>\n
On the other end of the list, Newark, New Jersey, and New York City were among the places where candy purchases fell well below the national rate.<\/p>\n
The most popular food costume might surprise you<\/p>\n
Candy isn\u2019t the only thing getting attention in Instacart\u2019s Halloween report. The company also examined costume shopping trends.<\/p>\n
Skeletons and witches led among adult costumes, while kids gravitated toward Ghostface masks from the \u201cScream\u201d franchise, followed by witches and skeletons.<\/p>\n
But among adults shopping for food-themed costumes, one fruit took the crown: the banana.<\/p>\n
That choice comes with a fun twist. Bananas were also Instacart\u2019s top-selling item overall, according to the report.<\/p>\n
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