{"id":479387,"date":"2026-10-28T15:14:09","date_gmt":"2026-10-28T15:14:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/479387\/"},"modified":"2026-10-28T15:14:09","modified_gmt":"2026-10-28T15:14:09","slug":"shoppers-line-up-before-sunrise-for-new-h-e-b-in-converse","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/479387\/","title":{"rendered":"Shoppers line up before sunrise for new H-E-B in Converse"},"content":{"rendered":"<p><img alt=\"Shoppers gathered before sunrise Wednesday as H-E-B opened its newest San Antonio-area store, with grand-opening festivities beginning at 5 a.m.\" loading=\"eager\" fetchpriority=\"high\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Shoppers gathered before sunrise Wednesday as H-E-B opened its newest San Antonio-area store, with grand-opening festivities beginning at 5 a.m.<\/p>\n<p>Nicholas Hernandez, MySA<\/p>\n<p>Ashlyn Reyna arrived at <a href=\"https:\/\/www.mysanantonio.com\/business\/article\/heb-converse-grand-opening-22484216.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">H-E-B\u2019s newest San Antonio-area store<\/a> nearly 16 hours before it opened Wednesday, October 28 hoping to be among the first shoppers through the doors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn-channels-pixel.ex.co\/events\/0012000001fxZm9AAE?integrationType=DEFAULT&amp;template=design%2Farticle%2Fplatypus_two_column.tpl\" alt=\"\" class=\"x1px y1px vh abs\" aria-hidden=\"true\" width=\"1\" height=\"1\"\/><\/p>\n<p>The San Antonio resident said the new 125,000-square-foot store near Interstate 10 and Loop 1604 East will make grocery shopping much more convenient for her, as she lives just two minutes away.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p><img alt=\"H-E-B employees welcome shoppers to the company's new Converse store during its grand opening on October 28, 2026.\" loading=\"lazy\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>H-E-B employees welcome shoppers to the company&#8217;s new Converse store during its grand opening on October 28, 2026.<\/p>\n<p>Nicholas Hernandez\/MySA<\/p>\n<p>&#8220;We used to have to drive to, like, La Vernia or Kitty Hawk [in Universal City], which were both equally as far, so we\u2019re just excited,&#8221; Reyna told MySA.<\/p>\n<p>Reyna arrived around 2 p.m. Tuesday and waited alongside a handful of other early birds before the store&#8217;s grand opening at 6 a.m. Wednesday, October 28. The festivities began at 5 a.m.<\/p>\n<p><img alt=\"Ashlyn Reyna, a San Antonio resident who lives minutes from the new store, poses with her group outside the H-E-B in Converse on Oct. 28, 2026. Wearing an &quot;I Love H-E-B&quot;\u00a0shirt, she had waited about 16 hours for the grand opening.\" loading=\"lazy\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Ashlyn Reyna, a San Antonio resident who lives minutes from the new store, poses with her group outside the H-E-B in Converse on Oct. 28, 2026. Wearing an &#8220;I Love H-E-B&#8221;\u00a0shirt, she had waited about 16 hours for the grand opening.<\/p>\n<p>Nicholas Hernandez\/MySA<\/p>\n<p>For Reyna, the wait was about more than giveaways or free samples. She said she wanted to be the first in line and experience the new store.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>&#8220;We love our H-E-B\u2026We\u2019re super excited, and no one does more than my H-E-B,&#8221; Reyna said minutes before the store opened.<\/p>\n<p>The opening marks another major grocery addition to San Antonio\u2019s rapidly growing far East Side. <a href=\"https:\/\/www.mysanantonio.com\/business\/article\/heb-san-antonio-22339476.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">H-E-B announced the project in July<\/a> as part of its investment in the area.<\/p>\n<p><img alt=\"Angela Martinez (left) and Kayla\u00a0M. (Right, San Marcos resident) arrived at the H-E-B at 6 p.m. on Tuesday, October 6.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv f bg-gray200 mnh0px fill\"\/><img alt=\"Angela Martinez poses at\u00a0H-E-B's grand opening in Converse, returning for another grand-opening celebration.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv f bg-gray200 mnh0px fill\"\/><\/p>\n<p>Angela Martinez poses at H-E-B&#8217;s San Marcos opening on October 7, 2026, and its Converse opening on October 28, returning for another grand-opening celebration.<\/p>\n<p>Nicholas Hernandez\/MySA<\/p>\n<p>A familiar face returns for another H-E-B opening<\/p>\n<p><img alt=\"Shoppers gathered before sunrise Wednesday as H-E-B opened its newest San Antonio-area store, with grand-opening festivities beginning at 5 a.m.\" loading=\"eager\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofct bgsct block bg-black mnh0px fill\"\/><\/p>\n<p>Shoppers gathered before sunrise Wednesday as H-E-B opened its newest San Antonio-area store, with grand-opening festivities beginning at 5 a.m.<\/p>\n<p>Nicholas Hernandez, MySA<img alt=\"Shoppers enter H-E-B's new store near Interstate 10 and Loop 1604 East in Converse, Texas, during its grand opening on October 28, 2026.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofct bgsct block bg-black mnh0px fill\"\/><\/p>\n<p>Shoppers enter H-E-B&#8217;s new store near Interstate 10 and Loop 1604 East in Converse, Texas, during its grand opening on October 28, 2026.<\/p>\n<p>Nicholas Hernandez\/MySA<img alt=\"Angela Martinez poses at\u00a0H-E-B's grand opening in Converse, returning for another grand-opening celebration.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofct bgsct block bg-black mnh0px fill\"\/><\/p>\n<p>Angela Martinez poses at\u00a0H-E-B&#8217;s grand opening in Converse, returning for another grand-opening celebration.<\/p>\n<p>Nicholas Hernandez\/MySA<\/p>\n<p>Among the shoppers waiting outside was Angela Martinez, a San Antonio resident who made an appearance at the opening of H-E-B\u2019s third San Marcos store earlier this month.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Martinez arrived at the Converse location around 4:50 p.m. Tuesday, joining a small group of shoppers camping outside ahead of the opening.<\/p>\n<p>At the San Marcos opening on October 7, Martinez arrived around 6\u00a0p.m. the previous evening to secure the first spot in line. She told MySA then that attending grand openings had become a hobby since her retirement in January.<\/p>\n<p>&#8220;It&#8217;s always fun. You meet a lot of people, you make friends,&#8221; Martinez said.<\/p>\n<p>She also said some shoppers recognized her from the San Marcos opening after seeing her on social media.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p><img alt=\"Shoppers explore the new H-E-B in Converse, Texas, on October 28, 2026, during the store's opening-day festivities.\" loading=\"lazy\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Shoppers explore the new H-E-B in Converse, Texas, on October 28, 2026, during the store&#8217;s opening-day festivities.<\/p>\n<p>Nicholas Hernandez\/MySA<\/p>\n<p>What&#8217;s inside the new\u00a0H-E-B near Converse?<\/p>\n<p>The store features True Texas BBQ, H-E-B\u2019s barbecue concept with indoor seating, along with Sushiya, a bakery with fresh tortillas made daily, expanded deli and prepared-food offerings, and full-service meat and seafood departments.<\/p>\n<p>Other features include H-E-B Meal Simple meals, a drive-thru pharmacy, home delivery and curbside pickup with more than 30 dedicated parking spaces.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>The store also has floral, beauty and pet departments, beer and wine, Texas Backyard outdoor-living supplies, household essentials and Cooking Connection demonstrations and samples.<\/p>\n<p>The company expects the new location to employ more than 400 H-E-B Partners. The surrounding development also includes additional retail buildings and sites for future tenants.<\/p>\n<p>What are the hours for the new H-E-B near Converse?<\/p>\n<p>The store\u00a0has the following hours:<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Store: 6 a.m. to 11 p.m. daily<\/p>\n<p>Pharmacy: 8 a.m. to 8 p.m. Monday-Friday; 9 a.m. to 6 p.m. Saturday; 10 a.m. to 5 p.m. Sunday<\/p>\n<p>Find it: 10137 IH10 E., Converse, TX 78109<\/p>\n","protected":false},"excerpt":{"rendered":"Shoppers gathered before sunrise Wednesday as H-E-B opened its newest San Antonio-area store, with grand-opening festivities beginning at&hellip;\n","protected":false},"author":2,"featured_media":479388,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[821,820,82,84,83],"class_list":["post-479387","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-mysabusiness","tag-mysastaff","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/479387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=479387"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/479387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/479388"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=479387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=479387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=479387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}