{"id":481102,"date":"2026-10-30T05:24:17","date_gmt":"2026-10-30T05:24:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/481102\/"},"modified":"2026-10-30T05:24:17","modified_gmt":"2026-10-30T05:24:17","slug":"tcu-leadership-unveils-updated-horned-frog-logo-university-branding-tcu-360","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/481102\/","title":{"rendered":"TCU leadership unveils updated Horned Frog logo, university branding \u2013 TCU 360"},"content":{"rendered":"<p data-path-to-node=\"3\">The \u201croadkill frog\u201d is out.<\/p>\n<p data-path-to-node=\"4\">TCU introduced updated Horned Frog logos and redesigned university branding Thursday morning during the LEAD ON: Values in Action Strategic Plan Town Hall.<\/p>\n<p data-path-to-node=\"5\">Merianne Roth, vice chancellor for marketing and communication, presented the updated designs to TCU faculty and staff, outlining changes intended to create a more consistent visual identity on campus and globally.<\/p>\n<p data-path-to-node=\"6\">As part of the rebrand, logos for TCU\u2019s individual colleges will be updated to establish a unified look while allowing each school to maintain a distinct identity, Roth said.<\/p>\n<p data-path-to-node=\"7\">Roth credited John Maddox, senior art director, with helping create the updated Horned Frog logo. Maddox also created the overhead frog logo variant in 1996, contributing to a visual identity that has represented the university for 30 years.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1342899 size-medium\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/10\/IMG_4939-600x450.jpg\" alt=\"\" width=\"600\" height=\"450\"  \/>The Mary Couts Burnett Library displaying the new university Horned Frog logo. (Paris Goodman\/executive editor TCU 360)<\/p>\n<p data-path-to-node=\"8\">The redesigned logos aim to simplify the university\u2019s branding and improve its versatility across retail merchandise and departmental materials.<\/p>\n<p data-path-to-node=\"9\">Despite the updates, Roth emphasized during the presentation that while the university\u2019s visual identity is evolving, its core brand and mission remain unchanged.<\/p>\n<p data-path-to-node=\"10\">Roth said she plans to seek student feedback to evaluate the effectiveness of the updated branding and see how the changes resonate with the campus community.<\/p>\n<p data-path-to-node=\"11\">The updated designs are already appearing across campus, particularly at the Mary Couts Burnett Library, where elements of the new branding are already in place.<\/p>\n<p data-path-to-node=\"12\">The refreshed identity represents an effort to establish greater consistency in how TCU and its colleges present themselves to students, faculty, staff, alumni and the broader community.<\/p>\n","protected":false},"excerpt":{"rendered":"The \u201croadkill frog\u201d is out. TCU introduced updated Horned Frog logos and redesigned university branding Thursday morning during&hellip;\n","protected":false},"author":2,"featured_media":481103,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[116,118,117],"class_list":["post-481102","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/481102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=481102"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/481102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/481103"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=481102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=481102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=481102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}