{"id":481707,"date":"2026-10-30T20:20:18","date_gmt":"2026-10-30T20:20:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/481707\/"},"modified":"2026-10-30T20:20:18","modified_gmt":"2026-10-30T20:20:18","slug":"dallas-cowboys-vs-seattle-seahawks-to-be-shown-in-movie-theater","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/481707\/","title":{"rendered":"Dallas Cowboys vs. Seattle Seahawks to Be Shown in Movie Theater"},"content":{"rendered":"

\n\tNFL<\/a> fans are used to game day viewing in local sports bars, with lots of screens and friends and chicken wings close at hand.<\/p>\n

\n\tCinemark<\/a> is wondering if league fans will swap the small screen for its big screen with digital pictures and sound and luxury recliners with trays for nachos and popcorn. On Friday, Cinemark unveiled plans to bring a Monday Night Football game between the Dallas Cowboys and the Seattle Seahawks on Dec. 7 to a first-ever in-market NFL watch party at its dine-in movie theater in West Plano, Texas.<\/p>\n

\n\tThe Cinemark-Cowboys partnership extends a broader sponsorship unveiled in Sept. 2026 to make the Texas-based exhibitor the \u201cOfficial Movie Theater of the Dallas Cowboys,\u201d with the ESPN feed used for the Dec. 7 game-day screening. The deal coordinated with the NFL also allows Cinemark branding in the AT&T Stadium, game broadcasts and fan-focused activations at select movie theaters.<\/p>\n

\n\tWe can assume shouting at the referees in a crowded theater may be allowed. Ahead of the game, cinema-going fans can enjoy a tailgate party with a merchandise pop-up shop, and the live game promises immersion to put viewers field-side on game day.<\/p>\n

\n\tCinemark has also planned concession offerings like star-shaped pretzels, a \u201cblue ritz margarita and collective Cinemark-exclusive cups featuring six Cowboys players.\u201d As part of a partnership with the Cowboys, the live game experience will also include appearances by pro team legend Darren Woodson, Rowdy the Mascot and the Cowboys Cheerleaders.<\/p>\n

\n\tTickets for Cinemark\u2019s big screen game viewing go on sale Nov. 10, and as part of the industry\u2019s digital projection revolution there\u2019s also $30 tickets for an XD showing on the Cinemark location\u2019s biggest screen, complete with customized surround sound.<\/p>\n

\n\tSports on the big screen, with food and beverages on sale in the lobby, has been done elsewhere. In Canada, Cineplex has long screened NFL, NHL and NBA games, the Olympics, and UFC and WWE events in its cinema auditorium.<\/p>\n

\n\tIt\u2019s not the Metropolitan Opera, but it\u2019s part of the Canadian exhibitor having long offered alternative fare to staple Hollywood tentpoles. And UK Premier League soccer games have filled movie theater auditoriums in the U.S. market in weekend morning time slots. <\/p>\n

\n\tBut Cinemark is now bringing an evening, in-market game to its flagship multiplex in Texas for local fans to watch together in the dark, and, as yet, a one-off NFL live game viewing event. <\/p>\n","protected":false},"excerpt":{"rendered":"NFL fans are used to game day viewing in local sports bars, with lots of screens and friends…\n","protected":false},"author":2,"featured_media":481708,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[27574,102,104,103,80],"class_list":["post-481707","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-cinemark","tag-dallas","tag-dallas-headlines","tag-dallas-news","tag-nfl"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/481707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=481707"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/481707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/481708"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=481707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=481707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=481707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}