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<\/p>\nEveryone knows you can\u2019t put toothpaste back in the tube. But a Dallas dentist and entrepreneur aims to show you\u00a0can put healthier toothpaste into a tube\u2014delivering \u201cscience-backed\u201d oral care for children and adults alike.<\/p>\n
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Dr. Sulman Ahmed<\/p>\n
Dr. Sulman Ahmed, the founder and CEO of Dallas-based DECA Dental Group, has announced the launch of ToothScience, a clinician-founded oral wellness company committed to setting a new standard in oral care.<\/p>\n
Ahmed brings some serious credentials to the launch. The Zimbabwe-born CEO moved to the U.S. at age 18, getting a bachelor\u2019s degree at UT Dallas and a doctorate in dentistry at Tufts University. After opening his first practice in Garland in 2008, he spurred DECA Dental to consistent growth, and was named an EY Entrepreneur of the Year in the Southwest region in 2017. His dental group now has around 200 locations across nine states, He was named one of Dallas Business Journal\u2019s Most Admired CEOs in 2023, and won a Silver Stevie Award for People-Focused CEO of the Year in 2023. A member of the Forbes Business Council, he published a book in 2024 called \u201cMake Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth.\u201d\u00a0<\/p>\n
Inspired by a moment in his dental chair<\/p>\n
Ahmed says he was inspired to launch ToothScience while treating a child in his dental chair. The child\u2019s mother held up a children\u2019s toothpaste sample and asked \u201cIs this really the best for my child?\u201d<\/p>\n
Ahmed wasn\u2019t sure, and his doubts grew when he saw his daughter using \u201ccolorful, sparkly, overly sweet toothpaste.\u201d<\/p>\n
\u201cAs both a dentist and a dad, I realized I couldn\u2019t justify many of the ingredients I was seeing.\u201d Ahmed said in a statement. \u201cWe\u2019d never accept this in our food, skincare, or other wellness products. So why were we settling in oral care?\u201d<\/p>\n
The founder would go on to partner with scientists, formulators, and clinicians over three years to develop ToothScience\u2014a line of \u201cscience-backed, thoughtfully formulated oral care products with the clinically proven ingredients the mouth needs, and fewer of the ones it doesn\u2019t.\u201d<\/p>\n
Naturally flavored and dye-free<\/p>\n
So what\u2019s different about ToothScience toothpaste? The key differences are what\u2019s in it, and the science behind it: Each product is naturally flavored, dye-free, alcohol-free, gluten-free, paraben-free, cruelty-free, and non-GMO, the company says.\u00a0<\/p>\n
The brand is launching with three toothpastes\u2014Daily Care,\u00a0Kids Care, and\u00a0Sensitivity. But Ahmed says he has \u201ca broader vision to build a comprehensive system for whole mouth health.\u201d Additional products are \u201calready in development,\u201d his company says.<\/p>\n
\u201cMy vision for ToothScience is to equip people with an oral wellness system that\u2019s safe, effective, and intuitive,\u201d Ahmed added. \u201cBut my ambition extends further\u2014I want to change the way people think about their mouths and help them recognize that oral health is a vital cornerstone of overall health.\u201d<\/p>\n
So it\u2019s about more than squeezing the tube and brushing away?<\/p>\n
\u201cReal behavior change will come when people understand what, why, and how of whole mouth health,\u201d Ahmed said. \u201cAs clinicians, we pledge to put our patients first. ToothScience extends that commitment to everyday care.\u201d<\/p>\n
\u201cThe first shot across the bow of a dentist-led revolution in whole mouth health\u2019<\/p>\n
ToothScience toothpaste is launching at an e-commerce site that offers additional information<\/a> about the brand\u2019s mission, background, and the toothpaste\u2019s availability in select dentist\u2019s offices.\u00a0<\/p>\n \u201cThis is the first shot across the bow of a dentist-led revolution in whole mouth health\u2014a functional approach that includes tooth wellness, gum wellness, tongue wellness, saliva wellness, and microbial balance,\u201d the company says on the site.<\/p>\n Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n \u00a0<\/p>\n \tR E A D\u00a0\u00a0 N E X T\t<\/p>\n \t Moderated by Highlander Health Co-Founder Brad Hirsch, next Wednesday’s free public event will feature two former FDA commissioners and a former FDA acting chief information officer. The focus: “how the FDA has evolved across four presidential administrations.”<\/p>\n \t House of Tangram\u2019s 30-acre slice of the North Texas city’s 100-acre Staybolt Street District includes AI-driven hotels, programmable convention space, two next-gen residential communities, and immersive retail. Its tech layer? Powered by Dallas startup NuStudio.AI.<\/p>\n \t Before Colossal Biosciences can “de-extinct” the woolly mammoth, some small steps are in order. They’ve now been taken by the Colossal Woolly Mouse\u2014a gene-edited creation with “dramatically altered coat color, texture, and thickness reminiscent of the woolly mammoth\u2019s core phenotypes.”<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/HighlanderHealth_Co-Founders-AmyAbernethy_BradHirsch-970.jpg\")
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