{"id":58845,"date":"2025-11-21T05:13:42","date_gmt":"2025-11-21T05:13:42","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/58845\/"},"modified":"2025-11-21T05:13:42","modified_gmt":"2025-11-21T05:13:42","slug":"h-e-b-opening-its-third-joe-vs-in-north-texas-as-it-caters-to-price-conscious-shoppers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/58845\/","title":{"rendered":"H-E-B opening its third Joe V\u2019s in North Texas as it caters to price-conscious shoppers"},"content":{"rendered":"

Joe V\u2019s Smart Shop<\/a> is opening in Irving just in time for Thanksgiving \u2014 its third such site in North Texas.<\/p>\n

The new store, part of H-E-B, features a smaller format and a focus on items for the budget-minded. It\u2019s set to open at 7 a.m. on Friday, as signs throughout the store tout the focus on lower-cost items. <\/p>\n

\u201cWe all know that high grocery prices have placed a heavy burden on many families in our city, state and nation,\u201d Irving Mayor Rick Stopfer said during an event to celebrate the store\u2019s opening. \u201cJoe V\u2019s will provide vital relief.\u201d<\/p>\n

H-E-B is stepping up investments in the region. The new spot, located at 2407 W. Airport Freeway, follows the opening of a Joe V\u2019s in eastern Dallas earlier this year. The company also has plans to open an H-E-B in the city of Irving and recently launched its 10th North Texas store, in Rockwall<\/a>. <\/p>\n

D-FW Retail News<\/p>\n

The latest on retail openings, closings and trends in D-FW.<\/p>\n

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The new Joe V\u2019s uses an existing structure to build out the store. It covers a \u201clittle over 50,000\u201d square feet, said Justin Tippett, chief operating officer of Joe V\u2019s. That compares to H-E-Bs that can be more than 130,000<\/a> square feet. The new Irving site still has all of what you\u2019d expect at a grocer with produce, meat and milk.<\/p>\n

New Joe V’s Smart Shop in Irving<\/p>\n

\"EmployeesView Gallery<\/p>\n

The Irving area is \u201cvery dense, populated\u201d and \u201cneeds more grocery stores, and so we wanted to be a part of that and serve this community,\u201d Tippett said, noting that the spot would be too small for an H-E-B.<\/p>\n

Related<\/p>\n

\"Grand<\/p>\n

The store put a particular focus on customers that surround the site, including South Asian and Latino populations. Shoppers will find 20-pound bags of rice and corn masa. They\u2019ll see various cheeses along with okra, dragon fruit, peppers and ghee.<\/p>\n

\u201cWe bring in the best of the best of H-E-B at even better prices and then try to find the assortment that the customer wants,\u201d Tippett said. <\/p>\n

\"The<\/a>Downtown Neiman Marcus to stay open past holidays \u2014 but future uncertain<\/a><\/p>\n

Saks Global says it continues to have productive conversations with the city.<\/p>\n

\"Pour<\/a>50 recent restaurant closures in Dallas-Fort Worth in fall 2025<\/a><\/p>\n

Dallas diners, that\u2019s a big number of closed restaurants this season.<\/p>\n","protected":false},"excerpt":{"rendered":"Joe V\u2019s Smart Shop is opening in Irving just in time for Thanksgiving \u2014 its third such site…\n","protected":false},"author":2,"featured_media":58846,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[150,152,151,953,1266,952,808],"class_list":{"0":"post-58845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arlington","8":"tag-arlington","9":"tag-arlington-headlines","10":"tag-arlington-news","11":"tag-grocery","12":"tag-irving","13":"tag-retail","14":"tag-shopping"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/58845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=58845"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/58845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/58846"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=58845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=58845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=58845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}