{"id":63153,"date":"2025-11-24T18:36:10","date_gmt":"2025-11-24T18:36:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/63153\/"},"modified":"2025-11-24T18:36:10","modified_gmt":"2025-11-24T18:36:10","slug":"peter-shapiro-brings-dayglo-expertise-to-texas","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/63153\/","title":{"rendered":"Peter Shapiro Brings Dayglo Expertise to Texas"},"content":{"rendered":"

\n\tOn its face, booking a 1,000-cap room in San Antonio through a talent buying team based in New York City is a bit unorthodox, but promoter Peter Shapiro said he spotted three opportunities at Stable Hall, deep in the heart of Texas, that intrigued him as a promoter.<\/p>\n

\n\tThe first was the building itself \u2013 opened after an $11 million renovation in 2023 converting a 131-year draft horse stable into a two-story live music room decked out with handcrafted finishes and hundreds of thousands of dollars in folk art and original pieces including chandeliers from the site\u2019s original Pearl brewery. In accepting the deal, Shapiro would be charged with helping to book and manage the ultramodern music club replete with reclaimed wood floors, limestone tiling, two large artist green rooms, six full bars and an ornate proscenium-style stage.<\/p>\n

\t\t\t\t\tRelated\t\t<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\t\t\"Asleep<\/p>\n

\t\t\t<\/a><\/p>\n

\n\tSecond, Shapiro said, was the team he would deploy to help with Stable Hall including DayGlo\u2019s head of Production and Media Jesse Lautner and Dayglo and Newport Folk, Newport Jazz, and New York\u2019s Hudson Clearwater Festival talent buyer Hannah Gold, as well as the venue\u2019s new GM Garrett Zimmerman and his local talent buyer Noah Slavin.<\/p>\n

\n\tThird was Stable Hall\u2019s setting inside the Pearl, a sprawling riverfront entertainment and tourism district built on the campus of a former brewery that is home to a number of Michelin-starred restaurants and the spectacular Hotel Emma, a 148-room bespoke riverfront property selected as Texas\u2019 best hotel in 2025 by U.S. News.<\/p>\n

\n\t\u201cThis is a unique experience to provide artists with these kinds of amenities,\u201d Zimmerman said. \u201cThey don\u2019t have to get an Uber to go somewhere. Everything\u2019s within a couple of minutes\u2019 walk.\u201d<\/p>\n

\n\tThat ecosystem is part of what convinced Shapiro to take the project. \u201cWhen a venue is part of a bigger thing, like Pearl, it takes some of the pressure off. The ownership is aligned,\u201d he told Billboard.<\/p>\n

\n\t\u201cI don\u2019t typically take on these kind of projects for other venues but there was something special about this place,\u201d said Shapiro as he walked the property during a recent November Shakey Graves show. Shapiro\u2019s never shy about making suggestions \u2014 counseling Zimmerman to lower the house lights for the mezzanine\u2019s intermission or programming the gobos on the curtain to slowly move around like bubbles in water.<\/p>\n

\n\t\u201cSure this is a little different than what I normally do, but I saw something really special in this place\u201d said Shapiro, founder of the Brooklyn Bowl brand (with four venues total in Brooklyn, Philadelphia, Nashville and Las Vegas), and operator of New York\u2019s Capitol Theater, Bearsville Theater near Woodstock, Garcia\u2019s in Chicago. Shapiro also runs longtime jam band magazine and brand Relix out of his Manhattan office.<\/p>\n

\t\t\t\t\t\t\"Stable<\/p>\n

\t\t\t\t\tAlejandro Escovedo performs at Stable Hall, June 8<\/p>\n

\t\t\t\t\t\t\t\t\tOscar Moreno<\/p>\n

\n\tShapiro\u2019s involvement with Stable Hall begins in part thanks to a disagreement between the original partners. After a two-year renovation, Stable Hall opened in January 2024 with high expectations, but the relationship between the property managers who operated the venue as Potluck Hospitality and the Austin, Texas management and promotion company they put together called Wood Hall LLC did not perform as hoped.<\/p>\n

\n\tCourt filings alleged that Stable Hall had lost more than $2.5 million in its first 10 months, with Pot Luck blaming Wood Hall for \u201csheer incompetence,\u201d insufficient bookings and events, and failure to obtain essential licenses. Potluck fired Wood Hall in late October 2024, prompting a legal battle that continues to work its way through the courts.<\/p>\n

\n\tMany observers wondered whether Stable Hall would find its footing.<\/p>\n

\n\tThe turnaround began when Potluck hired Zimmerman, a 15-year venue operator known for his work on distressed properties like TempleLive in Cleveland. Then came the call that would alter the venue\u2019s trajectory: Stable Hall would partner with Shapiro\u2019s Dayglo Presents.<\/p>\n

\n\tShapiro normally only works with rooms he builds or renovates himself, but after visiting Pearl, he saw something rare. \u201cIt\u2019s pretty unbelievable\u2026 unlike anything you walked around,\u201d he told Billboard. \u201cWe\u2019re not going to run it. We\u2019re going to help them run it better\u2026 across marketing, booking, operations, production, accounting. We just want to bring what we\u2019ve learned from doing this every day for 30 years.\u201d<\/p>\n

\t\t\t\t\tRelated\t\t<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\t\t\"Peter<\/p>\n

\t\t\t<\/a><\/p>\n

\n\tWith Dayglo\u2019s arrival came top-tier programming leadership \u2014 notably Gold, who said she immediately saw Stable Hall\u2019s potential as a flexible, artist-friendly room with multiple configurations (350 to 970 capacity) and high-quality production.<\/p>\n

\n\t\u201cIt\u2019s a really beautiful room and you can configure it several different ways,\u201d Gold explains. \u201cThere isn\u2019t a room like that in San Antonio. The hope is artists come through once, love it, and keep coming back.\u201d<\/p>\n

To improve local bookings, Zimmerman hired Slavin as the venues local talent buyer, securing a young music veteran of San Antonio\u2019s independent scene with experience booking multi-stage festivals and more than 100 local acts annually.<\/p>\n

\n\t\u201cYou can support your local music scene in a big way at 1,000 cap,\u201d Zimmerman says. \u201cNoah\u2019s deeply plugged into the community\u2026 someone who can make sure we\u2019re contributing to that ecosystem.\u201d
Meanwhile, Gold \u2014 with her Texas roots from 11 years booking Luck Reunion at Willie Nelson\u2019s ranch \u2014 is shaping a balanced, genre-diverse national calendar.<\/p>\n

\n\tEarly pillars include Texas alt-country genres like Red Dirt country and Americana, as well as Latin music like the Tex Mex fusing Tejano sound made famous by Texas legend Selena Quintanilla who grew up two hours south of San Antonio in Corpus Christi. Zimmerman said Texas also historically has supported metal, punk and hard rock genres and said the building is interested in exploring growth areas, like comedy and even live podcasts.<\/p>\n

\t\t\t\t\t\t\"Stable<\/p>\n

\t\t\t\t\tStable Hall in San Antonio, Texas.<\/p>\n

\t\t\t\t\t\t\t\t\tOscar Moreno<\/p>\n

\n\tGold says she expects the flexibility of the room \u2014 from intimate seated sets to standing-room blowouts \u2014 to attract underplays and multi-night residencies<\/p>\n

\n\t\u201cGiven the area, the hotel, the restaurants, maybe we get some underplays in the room. That\u2019s a special experience for fans,\u201d she told Billboard.<\/p>\n

\n\tShapiro says Stable Hall will work \u201cif we can create the culture to succeed. It only works if you can try stuff \u2014 and sometimes fail.\u201d<\/p>\n

\n\tZimmerman said so far, the collaboration seems to be working and describes the new collective as \u201cextremely human, extremely humble,\u201d with \u201cbig personalities but not big egos.\u201d<\/p>\n


\"Billboard
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"On its face, booking a 1,000-cap room in San Antonio through a talent buying team based in New…\n","protected":false},"author":2,"featured_media":63154,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[27965,82,84,83,27],"class_list":["post-63153","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-dayglo-presents","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news","tag-texas"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/63153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=63153"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/63153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/63154"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=63153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=63153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=63153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}