{"id":63334,"date":"2025-11-24T20:58:17","date_gmt":"2025-11-24T20:58:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/63334\/"},"modified":"2025-11-24T20:58:17","modified_gmt":"2025-11-24T20:58:17","slug":"how-eos-transformed-local-profile-into-a-stronger-faster-growing-media-company-local-profile","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/63334\/","title":{"rendered":"How EOS Transformed Local Profile Into A Stronger, Faster-Growing Media Company – Local Profile"},"content":{"rendered":"

I<\/p>\n

n 2015, Philip and Rebecca Silvestri took a leap of faith. Within seven whirlwind weeks, they purchased Plano Profile, a beloved 30-year-old community magazine, got married and moved to Texas, inheriting a legacy of connecting neighbors and celebrating local life.<\/p>\n

As Local Profile grew, and especially during COVID, the complexity of running a fast-moving business multiplied.

\n\u201cSuddenly, we weren\u2019t just running a magazine,\u201d Philip recalls. \u201cWe were keeping a business alive, a team motivated and a community connected through uncertainty.\u201d<\/p>\n

That\u2019s when the couple turned to Sandi Mitchell of Apex Catalyst Group, a certified EOS Implementer, to help them implement the Entrepreneurial Operating System, a framework designed to help leaders bring structure and clarity to their vision.<\/p>\n

\u201cWe started EOS at a time when everything was shifting,\u201d says Philip Silvestri, CEO of Community Profile (ComPro). \u201cIt gave us a framework to turn chaos into clarity, to move from reacting to daily fires to regaining control and dreaming big again.\u201d<\/p>\n

A Turning Point<\/p>\n

With Sandi\u2019s guidance, the team adopted EOS practices that gave everyone shared goals and clear priorities. Setting 90-day targets became a game-changer, helping the team see how each quarter built toward something bigger.<\/p>\n

\u201cEOS helped us align our people, purpose and priorities,\u201d Philip says. \u201cIt didn\u2019t happen overnight. We built that muscle quarter by quarter, getting stronger and clearer together as a team.\u201d<\/p>\n

\u201cSandi\u2019s coaching helped us ask the right questions, lead with purpose and build discipline,\u201d he adds. \u201cThose lessons carried us through the pandemic and continue to guide us today.\u201d<\/p>\n

A Vision For Growth And Impact<\/p>\n

Today, Local Profile is more than a publication. It\u2019s a trusted voice and community connector reaching hundreds of thousands each month through print, digital, events, email newsletters and social media \u2014 all helping people love where they live.<\/p>\n

\u201cWe\u2019ve evolved from simply offering ads to helping leading companies engage meaningfully with the communities they serve,\u201d says Rebecca Silvestri, publisher of Local Profile. \u201cOur clients don\u2019t just buy space. They align with our mission and connect through high-trust storytelling that builds long-term ROI.\u201d<\/p>\n

While Rebecca leads the day-to-day publishing operations, Philip focuses on the company\u2019s long-term vision. That clarity, strengthened through EOS, now guides their next chapter as they expand under Community Profile (ComPro), the umbrella company behind Local Profile.<\/p>\n

From Local Roots To A Bigger Purpose<\/p>\n

\u201cAs a company, we\u2019re stronger than ever,\u201d Philip says. \u201cWe have a unified team, clear goals and a renewed sense of direction: to make local media stronger than ever. Because of EOS and Sandi\u2019s incredible partnership, we\u2019re ready to take bold steps into the future.\u201d<\/p>\n

With EOS as their foundation, the couple has found the freedom to lean into their strengths. Rebecca focuses on growing Local Profile today, and Philip is shaping what\u2019s possible tomorrow.<\/p>\n

Ready To Grow With Purpose?<\/p>\n

For leaders navigating complexity or planning for growth, Sandi Mitchell of Apex Catalyst Group provides clarity, systems and partnership to create lasting change. Her hands-on approach has helped companies like Local Profile gain traction, align teams and build with purpose.<\/p>\n

To learn more about EOS, visit\u00a0ApexCatalystGroup.com<\/a>.

\nTo connect with Sandi, email her directly at\u00a0[email\u00a0protected]<\/a>.<\/p>\n

\"apex-logo\"
\nPhoto courtesy of ApexCatalystGroup <\/p>\n

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