{"id":71731,"date":"2025-12-01T18:25:06","date_gmt":"2025-12-01T18:25:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/71731\/"},"modified":"2025-12-01T18:25:06","modified_gmt":"2025-12-01T18:25:06","slug":"be-love-drink-texas-hydration-with-a-global-mission","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/71731\/","title":{"rendered":"Be LOVE Drink: Texas Hydration with a Global Mission"},"content":{"rendered":"

If\u00a0you\u2019re\u00a0around 40, you\u00a0probably remember\u00a0the old Gatorade commercials \u2014 athletes drenched in sweat, tipping back a drink to replenish lost electrolytes. Since then, sports drinks have evolved: lower sugar, lower sodium, and now a new\u00a0option\u00a0called\u00a0Be LOVE<\/a>, a non-sparkling, zero-sugar, zero-calorie beverage scientifically formulated for balanced hydration. But Be LOVE is aiming to do more than quench thirst \u2014\u00a0it\u2019s\u00a0a mission-driven brand\u00a0seeking\u00a0to make an impact beyond the can.\u00a0<\/p>\n

Since its\u00a0inception\u00a0around 2020, Be LOVE has moved from a quiet Austin launch to an H-E-B rollout and a national Target placement. It has also become the centerpiece of a deep ambition: to help end the global water crisis one can at a time. Behind it is Leslie Scofield, a Fort Worth native whose life story zigzags from Olympic-hopeful\u00a0athlete\u00a0to\u00a0entertainment-industry\u00a0founder\u00a0to community-building\u00a0entrepreneur.\u00a0\u00a0<\/p>\n

Scofield grew up on the west side of Fort\u00a0Worth,\u00a0in a family whose name is\u00a0literally built\u00a0into the Stockyards. Her grandfather, part of the original Roemer clan, helped\u00a0establish\u00a0the district more than a century ago.\u00a0<\/p>\n

\u201cMy roots run deep in Fort Worth,\u201d she shares during a Zoom call.\u00a0<\/p>\n

A standout volleyball and softball athlete at Nolan Catholic High School, Scofield\u00a0trained for what would have been the first U.S. Olympic softball team before blowing out her knee. TCU volleyball came next \u2014 and then another injury. Forced to rethink a future\u00a0she\u2019d\u00a0always assumed would be athletic, Scofield did something that changed the trajectory of her life: she boarded a ship.\u00a0<\/p>\n

\u201cI took a semester\u00a0off\u00a0and I went around the world on this cruise ship,\u201d she says. \u201cThe ship went around the world with 500 college students, and it just opened my mind up.\u00a0I\u2019d\u00a0grown up in Fort Worth,\u00a0hadn\u2019t\u00a0traveled a lot \u2026 and I just thought, wow,\u00a0there\u2019s\u00a0just something bigger I can do.\u201d\u00a0<\/p>\n

From there, the path gets wild \u2014 Los Angeles, reality-TV startups, a cable network that caught Fox\u2019s attention, a charity-driven gaming venture, and finally a stop in Austin, where Scofield helped build Summit, a community of entrepreneurs, activists, and artists who gather\u00a0in Utah for ideas-driven events on the side of a mountain once a year. The through-line? Connecting people. Creating momentum. Building things that spark movements.\u00a0<\/p>\n

After a difficult\u00a0change\u00a0four years ago, Scofield paused the high-speed life\u00a0she\u2019d\u00a0been living.\u00a0<\/p>\n

\u201cI took a step back and was like, what\u00a0makes\u00a0me happy? What brings me the most joy?\u201d\u00a0she\u00a0shares.\u00a0<\/p>\n

The answers were simple: health, connection, and giving back.\u00a0Be LOVE\u00a0emerged\u00a0from that introspection. She wanted a product people could drink all day \u2014 something clean, balanced, and functional. And she wanted the brand to stand for something larger than wellness trends.\u00a0<\/p>\n

“It\u2019s reimagining what electrolytes are because 75% of people are dehydrated,\u201d she explains. \u201cWe wanted a light version beverage that you can drink all day long and rebalance yourself. And then\u00a0there\u2019s\u00a0this whole movement around love and connection.\u201d\u00a0<\/p>\n

Three flavors launched \u2014 berry, orange, and citrus lime \u2014 all intentionally familiar and notably subtle.\u00a0<\/p>\n

\u201cIt\u2019s non-sparkling, which most people really like because there\u2019s so many sparkling beverages out there,\u201d she says. But the mission is what makes the brand more than a can on a shelf. Through\u00a0GivePower\u00a0x\u00a0GiveLOVE<\/a>, each can\u00a0sold\u00a0provides clean water for ten people.\u00a0<\/p>\n

\u201cOur ultimate goal in this brand is to save 2 billion people\u2019s lives,\u201d she says. \u201cIf we play this right, we could really end the world water crisis with this brand.\u201d\u00a0<\/p>\n

Her contact list, built over years of entrepreneurial community-building,\u00a0reads like\u00a0the guest list for a dream TED conference. Icons like Lance Armstrong and talk-show icon Oprah Winfrey appear in her orbit, along with athletes, actors, activists, and innovators\u00a0she\u2019s\u00a0gathered over two decades. Many will join what she calls the Love Council, a collective of high-profile supporters who believe in the brand\u2019s mission.\u00a0<\/p>\n

\u201cPeople just smile when they see the can,\u201d\u00a0Scofield says. \u201cYou\u2019re\u00a0kind of already\u00a0elevated in a better mood. And then that takes you to being nicer and more of a beautiful human to the next person.\u201d\u00a0<\/p>\n

The company\u2019s partnership with\u00a0LiveNation\u00a0has already placed Be LOVE in the hands of\u00a0festival-goers\u00a0across the country \u2014 a savvy echo of Liquid Death\u2019s path into the cultural mainstream, but with a softer ethos and\u00a0a very different\u00a0name.\u00a0<\/p>\n

\u201cNot everybody resonates with the word \u2018death,\u2019\u201d she says. \u201cWe wanted to put something positive out there and give people an alternative.\u201d\u00a0<\/p>\n

When asked why the alcohol-free and low-alcohol movement has exploded in recent years, Scofield\u00a0doesn\u2019t\u00a0hesitate.\u00a0<\/p>\n

\u201cPeople are just more aware that life is so short. Obviously, when\u00a0you\u2019re\u00a0younger, you\u00a0don\u2019t\u00a0really think about it\u2026 but\u00a0I\u2019d\u00a0rather be\u00a0clear-minded\u00a0in the morning.\u00a0I\u2019d rather feel good.\u201d\u00a0<\/p>\n

Be LOVE, she says, is built for this moment. It works as a mixer, a mocktail base, or simply something festive to hold when you want to be social without imbibing\u00a0alcohol.\u00a0<\/p>\n

\u201cYou still feel like you\u2019re part of the party\u2026 but you\u2019re doing something good for yourself instead of poisoning your body,\u201d she says.\u00a0<\/p>\n

In Texas, H-E-B has gone all-in. SunLife Organics is next. Target rolls out nationally soon, with Costco, Walmart, 7-Eleven, and\u00a0a long list\u00a0of convenience chains in talks. Scofield says a partnership with\u00a0local celebrity\u00a0chef Tim Love feels close enough to taste \u2014 naturally poetic, given his last name and Scofield\u2019s brand and mission. She plans to return to TCU soon, too, as a former\u00a0alumna\u00a0eager to get Be LOVE cans into the hands of students hustling between classes and workouts.\u00a0<\/p>\n

For now, her days are a sprint of meetings, flavor development, wholesale negotiations, and community-building. But the mission keeps her grounded.\u00a0<\/p>\n

\u201cIf a can of Be LOVE can make people healthier, inspire connection, and give back to the world, we\u2019re succeeding,\u201d she says. \u201cEven\u00a0though this can is\u00a0small, it can make a big impact on someone\u2019s day.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"If\u00a0you\u2019re\u00a0around 40, you\u00a0probably remember\u00a0the old Gatorade commercials \u2014 athletes drenched in sweat, tipping back a drink to replenish…\n","protected":false},"author":2,"featured_media":71732,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[4494,35960,6874,320,116,118,117,1009,1012,2324,92],"class_list":["post-71731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-athletes","tag-beverage","tag-entrepreneurs","tag-food-and-drink","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-people-of-influence","tag-stephen-montoya","tag-style","tag-top-story"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/71731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=71731"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/71731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/71732"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=71731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=71731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=71731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}