{"id":77987,"date":"2025-12-06T00:17:08","date_gmt":"2025-12-06T00:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/77987\/"},"modified":"2025-12-06T00:17:08","modified_gmt":"2025-12-06T00:17:08","slug":"kroger-embraces-its-fate-with-new-location","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/77987\/","title":{"rendered":"Kroger embraces its Fate with new location"},"content":{"rendered":"<p class=\"body-text-paragraph\">A fast-growing city with limited <a href=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/11\/29\/see-which-parts-of-north-texas-are-feeding-supermarkets-appetites\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/11\/29\/see-which-parts-of-north-texas-are-feeding-supermarkets-appetites\/\">grocery options<\/a> has attracted a big national brand. <\/p>\n<p class=\"body-text-paragraph\">Fate, nestled on the eastern side of Dallas-Fort Worth, is set for a retail shopping center that will be anchored by Kroger, according to a statement by Davidson Bogel Real Estate, a boutique land investment advisory group and brokerage firm. <\/p>\n<p class=\"body-text-paragraph\">The roughly 70-acre site is located east of Lake Ray Hubbard.<\/p>\n<p class=\"body-text-paragraph\">It\u2019s an important addition for the municipality that is on the rise in North Texas. Fate is the eighth-fastest growing city in the country, based on a minimum size, <a href=\"https:\/\/www.census.gov\/newsroom\/press-releases\/2025\/vintage-2024-popest.html\" rel=\"nofollow noopener\" target=\"_blank\">according to the U.S. Census<\/a>. <\/p>\n<p class=\"body-text-paragraph\">It reached more than 27,000 people last year, expanding by 11%. While that\u2019s a slower clip than Anna and Princeton, it\u2019s a quicker pace than Melissa.<\/p>\n<p>D-FW Retail News<\/p>\n<p class=\"dmnc_features-cta-social-article-cta-social-module__3beff secondaryRoman secondaryRoman-20 text-center text-gray-dark\">The latest on retail openings, closings and trends in D-FW.<\/p>\n<p class=\"dmnc_features-cta-social-article-cta-social-module__8MgJa flex flex-wrap text-gray-dark secondaryRoman secondaryRoman-10 text-center justify-center\">By signing up, you agree to our\u00a0<a class=\"dmnc_features-cta-social-article-cta-social-module__lU9-l border-b border-gray-dark hover_border-0 focus_border-0 active_border-0\" href=\"https:\/\/www.dallasnews.com\/help\/terms-of-service\/\" rel=\"nofollow noopener\" target=\"_blank\">Terms of Service<\/a>\u00a0and\u00a0<a class=\"dmnc_features-cta-social-article-cta-social-module__lU9-l border-b border-gray-dark hover_border-0 focus_border-0 active_border-0\" href=\"https:\/\/www.dallasnews.com\/help\/privacy-policy\" rel=\"nofollow noopener\" target=\"_blank\">Privacy Policy.<\/a><\/p>\n<p>Related<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"aspect-ratio:190 \/ 127\" class=\"dmnc_features-article-body-embeds-related-story-module__2UraD flex-none object-cover dmnc_images-modern-image-module__QFaG- max-w-full h-auto text-white dmnc_images-modern-image-module__9Zlll bg-gray-light object-contain dmnc_images-modern-image-module__P3kZ4 w-full\" width=\"190\" height=\"127\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/12\/O5HC4ZBAXJEB5HWAEM5QXELVVE.jpg\" alt=\"Exterior of the new Prada store in NorthPark Center.\"\/><\/p>\n<p class=\"body-text-paragraph\">The new site is surrounded by single-family communities and will be part of the larger mixed-use development called Lafayette Crossing, the announcement said. Gulf Coast Commercial Group partnered to purchase the land and Nexus Real Estate Co., it said.<\/p>\n<p class=\"body-text-paragraph\">Fate, whose grocery options now include <a href=\"https:\/\/www.freshbybrookshires.com\/sm\/pickup\/rsid\/800\/store-information\/Fate\/802\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.freshbybrookshires.com\/sm\/pickup\/rsid\/800\/store-information\/Fate\/802\">Fresh by Brookshire\u2019s<\/a>, is roughly located between Rockwall and Royse City.<\/p>\n<p class=\"body-text-paragraph\">Kroger has been investing in new sites around North Texas as it steps up efforts to compete with rivals such as H-E-B, Tom Thumb and Walmart. And while <a href=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/07\/11\/kroger-closing-another-store-in-dallas-fort-worth\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/07\/11\/kroger-closing-another-store-in-dallas-fort-worth\/\">it\u2019s closed up some shops<\/a>, the grocer has been opening new stores in cities such as Melissa, Plano and Fort Worth. <\/p>\n<p class=\"body-text-paragraph\">Kroger has over 200 stores in the state and more than 100 in North and East Texas.<\/p>\n<p><a class=\"dmnc_features-article-body-embeds-subject-tag-list-with-images-list-with-images-module__P4zn3 inline-block pr-8 shrink-0 w-auto flex flex-col\" href=\"https:\/\/www.dallasnews.com\/arts-entertainment\/2024\/12\/11\/northpark-mall-santa-dfw-holiday-shopping\/\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" style=\"aspect-ratio:190 \/ 127\" class=\"dmnc_features-article-body-embeds-subject-tag-list-with-images-list-with-images-module__6H-hI dmnc_images-modern-image-module__QFaG- max-w-full h-auto text-white dmnc_images-modern-image-module__9Zlll bg-gray-light object-contain\" width=\"190\" height=\"127\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/12\/XPS7DRGO6BEQ7O52NNFJGV6PQQ.jpg\" alt=\"Joel Lagrone, an aerospace engineer and longtime singer, performs as Santa at the NorthPark...\"\/><\/a><a href=\"https:\/\/www.dallasnews.com\/arts-entertainment\/2024\/12\/11\/northpark-mall-santa-dfw-holiday-shopping\/\" rel=\"nofollow noopener\" target=\"_blank\">Life for Santa at Dallas\u2019 NorthPark mall: Tough questions, complicated family dynamics<\/a><\/p>\n<p>It may seem easy to don a velvety red suit and give a big belly laugh, but playing Santa is studded with landmines.<\/p>\n<p><a class=\"dmnc_features-article-body-embeds-subject-tag-list-with-images-list-with-images-module__P4zn3 inline-block pr-8 shrink-0 w-auto flex flex-col\" href=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/12\/04\/amazon-begins-drone-delivery-in-dallas-fort-worth\/\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" style=\"aspect-ratio:190 \/ 127\" class=\"dmnc_features-article-body-embeds-subject-tag-list-with-images-list-with-images-module__6H-hI dmnc_images-modern-image-module__QFaG- max-w-full h-auto text-white dmnc_images-modern-image-module__9Zlll bg-gray-light object-contain\" width=\"190\" height=\"127\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/12\/1764980228_97_5NVDTZNRINCLXB3GLLKFXZGHFA.jpg\" alt=\"A drone used in Amazon delivery operations..\"\/><\/a><a href=\"https:\/\/www.dallasnews.com\/business\/retail\/2025\/12\/04\/amazon-begins-drone-delivery-in-dallas-fort-worth\/\" rel=\"nofollow noopener\" target=\"_blank\">Amazon begins drone delivery in Dallas-Fort Worth<\/a><\/p>\n<p>The company known for getting products to the masses is adding a new option for customers. <\/p>\n","protected":false},"excerpt":{"rendered":"A fast-growing city with limited grocery options has attracted a big national brand. Fate, nestled on the eastern&hellip;\n","protected":false},"author":2,"featured_media":77988,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[953,160,162,161,952,808],"class_list":{"0":"post-77987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-plano","8":"tag-grocery","9":"tag-plano","10":"tag-plano-headlines","11":"tag-plano-news","12":"tag-retail","13":"tag-shopping"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/77987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=77987"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/77987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/77988"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=77987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=77987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=77987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}