{"id":81352,"date":"2025-12-09T05:16:14","date_gmt":"2025-12-09T05:16:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/81352\/"},"modified":"2025-12-09T05:16:14","modified_gmt":"2025-12-09T05:16:14","slug":"houston-ticket-broker-says-fifa-world-cup-2026-ticket-prices-are-sky-high-and-trending-upward","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/81352\/","title":{"rendered":"Houston ticket broker says FIFA World Cup 2026 ticket prices are sky-high and trending upward"},"content":{"rendered":"<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">HOUSTON \u2013 If you thought it would be affordable to attend a World Cup game in Houston next year, think again.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">It\u2019s been just three days since the schedules were released for the 2026 FIFA World Cup, and ticket prices are already blowing through NRG Stadium\u2019s retractable roof.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">MORE FROM THE TICKET QUEEN: <a href=\"https:\/\/www.click2houston.com\/news\/local\/2025\/12\/08\/the-ticket-queens-guide-to-avoiding-scams-buying-fifa-world-cup-2026-tickets-in-houston\/\" target=\"_blank\" rel=\"nofollow noopener\">The Ticket Queen\u2019s guide to avoiding scams buying FIFA World Cup 2026 tickets in Houston<\/a><\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Houston\u2019s seven matches are still more than six months away, but the resale market is surging, with some of the cheapest seats for certain matches already pushing $900, especially for Portugal\u2019s appearances.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Across all seven Houston matches, the average resale price is hovering around $672.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Here are the current prices for the cheapest ticket for each of the seven games, according to <a href=\"https:\/\/www.vividseats.com\/world-cup-soccer-tickets--sports-soccer\/performer\/944?utm_source=msn&amp;utm_medium=cpc&amp;utm_campaign=458350900&amp;utm_term=world%20cup%20Houston%20tickets&amp;adgroup=1179778003649495&amp;target=kwd-73736580564152:loc-190&amp;loc_i=65739&amp;loc_p=73227&amp;msclkid=54381f119fdc17d7f10476268f59d1d6\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.vividseats.com\/world-cup-soccer-tickets--sports-soccer\/performer\/944?utm_source=msn&amp;utm_medium=cpc&amp;utm_campaign=458350900&amp;utm_term=world%20cup%20Houston%20tickets&amp;adgroup=1179778003649495&amp;target=kwd-73736580564152:loc-190&amp;loc_i=65739&amp;loc_p=73227&amp;msclkid=54381f119fdc17d7f10476268f59d1d6\">VividSeats<\/a>:<\/p>\n<p>June 14 \u2014 Match 10 (Germany vs. Cura\u00e7ao): $536<\/p>\n<p>June 17 \u2014 Match 23 (Portugal vs. Playoff Winner 1): $932<\/p>\n<p>June 20 \u2014 Match 35 (Netherlands vs. UEFA Playoff Winner B): $536<\/p>\n<p>June 23 \u2014 Match 47 (Portugal vs. Uzbekistan): $655<\/p>\n<p>June 26 \u2014 Match 65 (Cape Verde vs. Saudi Arabia): $205<\/p>\n<p>June 29 \u2014 Match\u202f76 (Matchup TBD): $876<\/p>\n<p>July 4 \u2014 Match 90 (Matchup TBD): $965<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">For Houston ticket broker Kayla Ramsey, who serves as the office manager at <a href=\"https:\/\/www.facebook.com\/TicketStoreHouston\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.facebook.com\/TicketStoreHouston\">Houston Ticket Store &amp; Midtown Tickets, <\/a>none of this is surprising.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cTreat this like a Super Bowl is what I keep telling myself,\u201d Ramsey said. \u201cIt is the Super Bowl of soccer. It\u2019s a world event, and soccer has grown so much that everybody\u2019s trying to go.\u201d<\/p>\n<p>Why the prices are so high<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ramsey points to two major drivers: vast demand and FIFA\u2019s dynamic pricing model.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Bigger matches \u2014 such as marquee teams or megastars like Portugal\u2019s Cristiano Ronaldo \u2014 are already more expensive. <\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">OUR LATEST: <a href=\"https:\/\/www.click2houston.com\/news\/local\/2025\/12\/08\/next-phase-of-2026-fifa-world-cup-ticket-sales-set-to-open-thursday\/\" target=\"_blank\" rel=\"nofollow noopener\">Next phase of 2026 FIFA World Cup ticket sales set to open Thursday<\/a><\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ramsey said she wouldn\u2019t be surprised if a large number of fans from Houston were seen traveling to other host cities for cheaper seats<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cI was thinking, maybe if Houston gets too crazy, some people can travel and go to Dallas or Minneapolis or somewhere to watch the game, because it\u2019s gonna be a big demand, and NRG only holds about 70,000 [fans].\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ticket presales run into January, and brokers are still receiving and verifying their initial inventory. As more tickets hit the market, Ramsey says some fluctuation is possible, but not in the direction fans might hope.<\/p>\n<p>Buy now\u2026 or regret it later<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cOne of the big questions asked by fans has been, \u2018Should we buy now or wait, in hopes that prices go down?\u2019\u201d <\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ramsey\u2019s advice? Strike while the iron is hot.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cI definitely would buy now,\u201d she said. \u201cI don\u2019t think I\u2019d wait, because that\u2019ll just drive the price up&#8230; I think this is probably one of the best prices you\u2019ll see at the beginning.\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">SEE ALSO: <a href=\"https:\/\/www.click2houston.com\/news\/local\/2025\/12\/05\/world-cup-2026-expected-to-pump-15-billion-into-houston-economy\/\" target=\"_blank\" rel=\"nofollow noopener\">World Cup 2026 expected to pump $1.5 billion into Houston economy<\/a><\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Undesirable match outcomes and injuries to star players could potentially lower the value of certain matches, but Ramsey said she expects early pricing to be the best fans will see before the market tightens. <\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cIf their favorite player gets hurt or their team is knocked out, people may sell. But if a big team is advancing, that can also drive prices up,\u201d she said.<\/p>\n<p>Are Houston fans being priced out?<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">As soaring ticket prices become routine for major events, there are growing concerns that local fans are getting financially boxed out of the action.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ramsey says the early signs point to that being the case, but at the end of the day, the fans ultimately dictate the market.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cI believe the fans control the market by how much they buy and what their threshold is on what they want to spend,\u201d she said.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Even so, she says the bulk of buyers she\u2019s seen so far are locals, not international travelers.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cAll of my clients have been from Houston,\u201d she said. \u201cThey\u2019re soccer fans.\u201d<\/p>\n<p>If you want to go to just one match\u2026<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ramsey offers straightforward advice:<\/p>\n<p>Lock down who in your group is actually committed.<\/p>\n<p>Make sure you have payment in hand.<\/p>\n<p>Try the next round of FIFA ticket releases in December or January.<\/p>\n<p>If that fails, buy from a local ticket broker, not from strangers online.<\/p>\n<p>When you buy, make sure you get a receipt, proof of your card transaction, or another verification of authenticity.<\/p>\n<p>Always check that the ticket is mobile \u2014 FIFA will not issue paper tickets.<\/p>\n<p>Her final advice is simple (and certainly applicable to other walks of life): if it sounds too good to be true, it probably is.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cI wouldn\u2019t buy from Joe Schmo off Craigslist or Facebook or anything like that,\u201d Ramsey added.<\/p>\n<p>Why go to a broker instead of one of the mainstream ticket apps?<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ramsey says local brokers often beat those big platforms because they avoid the additional fees, saving you money on a ticket that\u2019s already threatening to break your bank.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cSecondary sites usually charge a fee to the buyer and seller \u2014 which is about 15 to 20 percent,\u201d she said. If you call a local ticket broker, they have the tickets in their possession, in their inventory. They can save you all those fees and save you a little bit of money on that.&#8221;<\/p>\n<p>Expect crowds from all over<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Houston fans won\u2019t be alone.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cThis is a worldwide event,\u201d she said. \u201cPeople come from all over, and I really think they\u2019re going to be traveling from all over to come watch the World Cup.\u201d<\/p>\n<p>Breaking News Alerts<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 kiwhtN\">More Stories Like This In Our Email Newsletter<\/p>\n<p>Copyright 2025 by KPRC Click2Houston &#8211; All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"HOUSTON \u2013 If you thought it would be affordable to attend a World Cup game in Houston next&hellip;\n","protected":false},"author":2,"featured_media":81353,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[918,37274,16597,300,13724,56,58,57,66,2349,223,8362,731,154,3692],"class_list":{"0":"post-81352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-houston","8":"tag-economy","9":"tag-fifa","10":"tag-fifa-world-cup-2026","11":"tag-football","12":"tag-futbol","13":"tag-houston","14":"tag-houston-headlines","15":"tag-houston-news","16":"tag-local","17":"tag-money","18":"tag-news","19":"tag-nrg-stadium","20":"tag-soccer","21":"tag-sports","22":"tag-world-cup"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/81352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=81352"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/81352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/81353"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=81352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=81352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=81352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}