{"id":84598,"date":"2025-12-11T22:38:20","date_gmt":"2025-12-11T22:38:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/84598\/"},"modified":"2025-12-11T22:38:20","modified_gmt":"2025-12-11T22:38:20","slug":"netflix-house-opens-at-galleria-dallas-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/84598\/","title":{"rendered":"Netflix House Opens at Galleria\u00a0Dallas \u00bb Dallas Innovates"},"content":{"rendered":"

Netflix fans in North Texas used to need a screen to experience the streaming giant\u2019s content. But now there\u2019s a physical destination that lets fans live deep inside the worlds of Stranger Things, Squid Game, and more.\u00a0<\/p>\n

Netflix House is now open at Galleria Dallas, a high-trafficked mall at Dallas North Tollway and LBJ Freeway. At more than 100,000-square-feet, the venue is a permanent, year-round entertainment destination where fans can \u201cexplore, taste, play, and shop favorite shows and movies\u201d in real life.<\/p>\n

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NETFLIX HOUSE DALLAS Atrium. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

The Dallas location is the second Netflix House opened by the streamer, following the launch of the first one last month in Philadelphia\u2019s King of Prussia mall. A third location is slated for Las Vegas in 2027.<\/p>\n

Free to enter, with ticketed \u2018experiences\u2019 inside<\/p>\n

Netflix House is free to enter and explore, but tickets are required if you want to try out immersive experiences based on the brand\u2019s pop culture hits.<\/p>\n

Netflix CMO Marian Lee called Dallas \u201cthe perfect place for Netflix House.\u201d<\/p>\n

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NETFLIX HOUSE DALLAS Stranger Things: Escape the Dark. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

\u201cEverything is bigger in Texas, and that includes its fandom,\u201d Lee said in a statement. \u201cWe\u2019re thrilled to bring our stories to life in this neighborhood and become part of the community as the local place for in-person entertainment.\u201d<\/p>\n

Lee said whether fans have 30 minutes or 3 hours, they\u2019re welcome to \u201ccome explore what\u2019s inside and discover something new each time they come back.\u201d<\/p>\n

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NETFLIX HOUSE DALLAS Atrium. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

Grand opening was held Tuesday<\/p>\n

Netflix House held a red carpet grand opening Tuesday at the Galleria, with Dallas Cowboys Cheerleaders on hand to spin up some local fervor. Also attending were Stranger Things stars David Harbour, Cara Buono, Joe Chrest,\u00a0and\u00a0Jake Connelly; Virgin River stars Alexandra Breckenridge, and Zibby Allen; Selling Sunset star Christine Quinn; and Squid Game: The Challenge standouts Perla Figuereo and Jeffrey Figuereo.<\/p>\n

But as anyone who\u2019s watched Netflix can tell you, there\u2019s always more when you keep scrolling, and the same was true in real life on Tuesday.<\/p>\n

Other Netflix stars who showed up at the Galleria were WWE Raw\u2019s Raquel Rodriguez and Roxanne Perez; Love Is Blind Season 4 stars Brett Brown and Tiffany Pennywell (and Season 8\u2019s Daniel Hastings and Taylor Hastings); and We Can Be Heroes\u2019 YaYa Gosselin, among others.<\/p>\n

Local Texas dignitaries and community leaders joined Netflix executives for Tuesday\u2019s red carpet celebration, the streamer added.<\/p>\n

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NETFLIX HOUSE DALLAS Stranger Things \u2013 RePlay. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

What you\u2019ll find inside<\/p>\n

Visitors to Netflix House can enter through the mall on the second floor, or from the mall parking lot through the iconic Red Envelope entrance\u2014a nod to the brand\u2019s DVD-by-mail origins, framed by a mural featuring an original Netflix character mash-up. The entrance opens into an expansive atrium filled with larger-than-life art installations and photo opportunities inspired by fan favorite characters and stories, including a nod to the Lone Star State.<\/p>\n

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Netflix Bites at Netflix House Dallas. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

Once inside, fans will have free photo opportunities inspired by Netflix characters and stories from Wednesday to Floor Is Lava; dining options at Netflix BITES, a casual, full-service restaurant with elevated comfort food and cocktail favorites but with entertaining twists playing on popular Netflix shows and movies; and Netflix-branded merchandise including collectibles, apparel, lifestyle pieces and more at the Netflix Shop.<\/p>\n

Immersive experiences
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NETFLIX HOUSE DALLAS Squid Game: Survive the Trials. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

Ticketed guests can dive deeper into the world of Netflix shows and movies, including feature experiences like\u00a0Stranger Things: Escape the Dark\u00a0and\u00a0Squid Game: Survive the Trials, and nostalgic arcade gameplay in Netflix RePLAY.\u00a0<\/p>\n

The\u00a0Stranger Things experience lets fans nourney into the ruins of Hawkins to find three missing townspeople\u2026\u201dbefore the horrors lurking within find you.\u201d<\/p>\n

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NETFLIX HOUSE DALLAS The bunker at Stranger Things: Escape the Dark. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

At the\u00a0Squid Game experience, fans will get their own turn to enter the arena. They\u2019ll be able to play diabolical games, face off against the Front Man, and betray their friends for a chance to win it all. The experience features games from the show\u2019s Season 3 conclusion.<\/p>\n

Attraction brings an economic boost<\/p>\n

Netflix made \u201ca significant investment\u201d in the local community to bring Netflix House to North Texas, the streamer said. More than 270 local tradespeople were employed during construction and nearly 300 permanent local jobs have been created at the venue. The team behind the venue\u2019s construction includes local artist Jeremy Biggers, who created the murals on the exterior of the building, as well as the interior mall entrance to Netflix House.<\/p>\n

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NETFLIX HOUSE DALLAS Stranger Things Retail. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

Mastercard is a corporate sponsor, so its cardholders can get \u201cPriceless Experiences\u201d throughout Netflix House and Netflix BITES, the streamer said. In addition, American Airlines AAdvantage Mastercard cardholders can access an exclusive immersive dining experience at Netflix House Dallas and will be able to enjoy additional curated experiences in 2026.<\/p>\n

More information, including ticket prices and a video preview of what\u2019s inside, is available here<\/a>.<\/p>\n

More Looks at Netflix House Dallas
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NETFLIX HOUSE DALLAS Exterior. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS Atrium. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS Netflix Bites. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS Army of the Dead \u2013 RePlay. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS RePlay seen in a wide shot. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS RePlay \u2013 Sakamoto. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS Dinner at Squid Game: Survive the Trials. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS \u201cRound and Round Room\u201d at Squid Game: Survive the Trials. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS Stranger Things: Escape the Dark. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

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NETFLIX HOUSE DALLAS Interior mall entrance. Photo by Justin Clemons. \u00a9 2025 Netflix Attractions, LLC.<\/p>\n

Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n

Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n

\u00a0<\/p>\n

\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n

\t\"\"<\/a><\/p>\n

North Texas has plenty to see, hear, and watch.\u00a0Here are our editors’ picks. Plus, you’ll find more selections to “save the date.”<\/p>\n

\t\"\"<\/a><\/p>\n

Later this year, Netflix fans can go beyond streaming to full “entertainment immersion” at Netflix House in Galleria Dallas. Experiences will include “Stranger Things: Escape the Dark,” “Squid Game: Survive the Trials,” and a Netflix “RePLAY” game room.<\/p>\n

\t\"Social<\/a><\/p>\n

Creatives Care Dallas brings virtual care, behavioral health, 2,000+ medications with zero copay, and more to Dallas County’s gig workers. The community initiative is powered by Arete Health Shield in partnership with the Dallas Music Office.<\/p>\n

\t\"nominate<\/a><\/p>\n

D CEO and Dallas Innovates have expanded The Innovation Awards 2026 with more individual and company categories this year. Now is your chance to be part of the region\u2019s defining recognition for innovators.<\/p>\n

\t\"The<\/a><\/p>\n

A familiar figure in Dallas arts, civic innovation, and public service, Cuellar will succeed longtime CEO Tony Fleo following a months-long search as Social Venture Partners Dallas plans its next 25 years.<\/p>\n","protected":false},"excerpt":{"rendered":"Netflix fans in North Texas used to need a screen to experience the streaming giant\u2019s content. But now…\n","protected":false},"author":2,"featured_media":84599,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,103,40678],"class_list":["post-84598","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-news","tag-netflix-house-dallas"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/84598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=84598"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/84598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/84599"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=84598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=84598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=84598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}