{"id":86343,"date":"2025-12-13T02:41:10","date_gmt":"2025-12-13T02:41:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/86343\/"},"modified":"2025-12-13T02:41:10","modified_gmt":"2025-12-13T02:41:10","slug":"north-texas-based-hms-ceo-known-for-bless-your-heart-tv-ads-ordered-to-pay-5-7m-in-lawsuit-alleging-workplace-sexual-harassment-assault","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/86343\/","title":{"rendered":"North Texas-based HMS CEO, known for &#8216;Bless your heart&#8217; TV ads, ordered to pay $5.7M in lawsuit alleging workplace sexual harassment, assault"},"content":{"rendered":"<p>HMS CEO Bob Lovell, known for TV ads with the tagline &#8220;Bless your heart,&#8221; was ordered to pay $5,740,095 in damages, fees and interests, court records show.<\/p>\n<p>DALLAS \u2014 A Dallas judge has ordered Home Marketing Services (HMS) CEO Robert &#8220;Bob&#8221; Lovell, who is known for TV ads with the tagline &#8220;Bless your heart,&#8221; to pay $5,740,095 in damages, fees and interest to a woman who sued him, alleging sexual harassment and sexual assault in the workplace, court records show.\u00a0<\/p>\n<p>The lawsuit was filed in Dallas County in 2021 by a woman identified only as &#8220;Jane Doe,&#8221; who alleged Lovell, the founder and longtime owner of HMS, required her to perform sexual acts on him in the workplace while she worked at HMS over the span of two years and retaliated against her when she refused, according to court documents. The lawsuit names both Lovell and HMS.<\/p>\n<p>Lovell, when reached for comment by WFAA, denied the allegations and said he intends to appeal the ruling. He declined to comment further on the case.<\/p>\n<p>The lawsuit alleges others in the office had also expressed similar concerns about Lovell.\u00a0<\/p>\n<p>&#8220;Lovell&#8217;s public persona in his &#8216;bless your heart&#8217; commercials portrays him as kind, gentle, caring grandfather. The truth is he is nothing but dirty old man who preys on young, female employees,&#8221; the original lawsuit alleged, according to court records. &#8220;When demanding sexual favors from his female employees, Lovell uses the code phrase &#8216;my zipper is tight,&#8217; &#8216;I need help with my zipper.&#8217; Recently, Jane Doe stood up to Lovell and refused&#8230;In retaliation, within minutes, Lovell cancelled Plaintiff daughter\u2019s health insurance.&#8221;<\/p>\n<p>Last month, after six days of trial, a judge ruled in favor of the woman and ordered Lovell to pay $5,740,095 in damages, fees, and interest, court records show.<\/p>\n<p>The Rogge Dunn Group, which represented the woman in the case, said the ruling marks the third-largest sexual harassment judgment ever in Texas for a single plaintiff, and the first time an individual Texas business owner or employee has been held personally liable under a law signed by Gov. Greg Abbott in 2021.\u00a0<\/p>\n<p>\u201cTexas law now holds employees personally accountable when they sexually harass a fellow employee,\u201d said attorney Rogge Dunn, founder of the Rogge Dunn Group. \u201cThis judgment sends a message: Executives and employees who sexually harass employees and then retaliate when those employees stand up for themselves will face significant consequences. It\u2019s also noteworthy that victims can sue under the name \u2018Jane Doe\u2019 or \u2018John Doe\u2019 to protect their identity and privacy.\u201d\u00a0<\/p>\n<p>\u201cNo employee should have to endure the abuse I suffered from a man in a powerful position. I\u2019m pleased that Texas law now provides additional protection to women in the workplace,\u201d Jane Doe said in a statement.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"HMS CEO Bob Lovell, known for TV ads with the tagline &#8220;Bless your heart,&#8221; was ordered to pay&hellip;\n","protected":false},"author":2,"featured_media":75315,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[160,162,161],"class_list":{"0":"post-86343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-plano","8":"tag-plano","9":"tag-plano-headlines","10":"tag-plano-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/86343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=86343"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/86343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/75315"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=86343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=86343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=86343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}