{"id":94712,"date":"2025-12-19T23:16:09","date_gmt":"2025-12-19T23:16:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/94712\/"},"modified":"2025-12-19T23:16:09","modified_gmt":"2025-12-19T23:16:09","slug":"tv-talk-texas-tech-chancellor","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/94712\/","title":{"rendered":"TV Talk: Texas Tech chancellor"},"content":{"rendered":"

Texas Tech University System Chancellor Brandon Creighton says the era of name, image and likeness in college sports is bringing new money, new expectations and new risks but leaving universities little choice but to keep up.<\/p>\n

Creighton said recently on NBC5\u2019s Lone Star Politics that the dramatic rise of donor-driven NIL programs, including Texas Tech\u2019s own surge backed by oil billionaire Cody Campbell, reflects a rapidly evolving mix of tradition, legality and competitive pressure.<\/p>\n

\"Texas<\/p>\n

Texas Senate from District 4 Senator Brandon Creighton during a general meeting as part of the 2022 Republican Party of Texas State Convention at the George R. Brown Convention Center in Houston, Texas on Friday, June 17, 2022.<\/p>\n

Lola Gomez \/ Staff Photographer<\/p>\n

But Creighton cautioned against tying big checks too directly to wins. He pointed to LSU as an example, saying programs with high NIL valuations don\u2019t always produce high on-field results.<\/p>\n

Breaking News<\/p>\n

Get the latest breaking news from North Texas and beyond.<\/p>\n

By signing up, you agree to our\u00a0Terms of Service<\/a>\u00a0and\u00a0Privacy Policy.<\/a><\/p>\n

Still, Creighton acknowledged that schools with deep-pocketed boosters now have a clear advantage, and that even large Division I programs are openly worrying. <\/p>\n

\u201cWe\u2019re in the wild west,\u201d he said. \u201cNIL is evolving, and we have to adapt.\u201d<\/p>\n

Lone Star Politics airs at 8:30 a.m. Sundays, hosted by NBC5\u2019s political reporter Phil Prazan and The Dallas Morning News political reporter Gromer<\/p>\n","protected":false},"excerpt":{"rendered":"Texas Tech University System Chancellor Brandon Creighton says the era of name, image and likeness in college sports…\n","protected":false},"author":2,"featured_media":94713,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[223,287,154,27,29,28],"class_list":{"0":"post-94712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-texas","8":"tag-news","9":"tag-politics","10":"tag-sports","11":"tag-texas","12":"tag-texas-headlines","13":"tag-texas-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/94712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=94712"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/94712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/94713"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=94712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=94712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=94712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}