Khair Ull Nissa Shah at Startup Kashmir’s weekly program.
By Syed Sammar Mehdi
At a packed hall in Srinagar on Saturday, dozens of young entrepreneurs gathered to hear a message that was as simple as it was ambitious: Kashmiri startups can go global.
The speaker was Khair Ull Nissa Shah, Executive Director of NEOM at the World Trade Center (India), who has been recognized internationally as Women CEO of the Year and one of the Top 50 Global Inspirational Women.
She was addressing Startup Kashmir’s weekly mentorship program, a growing platform for the region’s entrepreneurs.
“Start small, scale with creativity, and build through persistence,” Ms. Shah told the audience, urging them not to wait for ideal conditions to launch their ventures.
Her talk, titled “Building Globally Relevant Startups From Kashmir,” laid out both the promise and the challenges for entrepreneurs in the valley.
Kashmir has registered nearly 600 startups under the government’s Startup India initiative since 2016, most in agriculture, crafts, and IT services.
Yet few have expanded beyond local markets.
Limited access to capital, scarce mentorship opportunities, and fragile infrastructure continue to restrain growth.
Youth unemployment remains around 20 percent, among the highest in India, according to government data.
Ms. Shah offered examples from global brands that had either scaled dramatically or collapsed after early success.
She stressed adaptability, market research, and the need for a strong digital presence. “A Kashmiri idea can travel globally with the right storytelling and positioning,” she said.
Weekly Session at Startup Kashmir Office.
During a lively question-and-answer session, participants sought advice on product design, digital marketing, and approaching investors.
Ms. Shah provided pointed suggestions, linking global strategies to local contexts.
For Startup Kashmir, founded by entrepreneur Shahid Ansari, the event was another step in building what it calls an “ecosystem of dialogue and mentorship” in a region where such opportunities remain limited.
“These sessions are about refining vision and finding courage to scale,” Mr. Ansari said.
The turnout, both in person and online, reflected growing interest in entrepreneurship as traditional industries struggle.
For many in the room, the session signaled something more than technical advice: a sense that ideas born in Kashmir could belong to markets far beyond it.