Key Takeaways
Cracker Barrel Old Country Store went back to itsold logo after angry customer reaction, and shares bounced back in premarket trading.The throwback restaurant chain tried a more modern design for its logo.President Donald Trump was among those who blasted Cracker Barrel for the move.
Shares of Cracker Barrel Old Country Store (CBRL) jumped 4% in premarket trading Wednesday, a day after the throwback restaurant chain reversed a controversial change in its logo.
The company wrote on the social media site X that it thanked “our guests for sharing your voices and love for Cracker Barrel,” and after listening to them, “our new logo is going away and our ‘Old Timer’ will remain.”
Cracker Barrel shares plunged following backlash from the change made earlier this month. Seeking a younger audience, it had done away with the logo featuring a man leaning on a barrel, replacing it with just the Cracker Barrel name.
However, the reaction was strongly negative, with even President Donald Trump chiming in Tuesday morning, saying the company “should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.” Following the decision, Trump weighed in again, congratulating Cracker Barrel, adding that “your fans very much appreciate it.”
Prior to today’s session, Cracker Barrel Old County Store shares were up 9% year-to-date.
TradingView