Players Era and The LinkU are set to announce an expansion of their deal that makes the latter the official NIL platform of the Players Era Men’s and Women’s Championships. Exact terms were not immediately available.
The agreement, which is set to be announced on Thursday, also includes the creation of a platform designed to streamline contracts and payments for schools and teams as part of the tournaments.
The 2025 Players Era tournaments are set for November 24-27 in Las Vegas and will feature more than $20M in guaranteed sponsor NIL activities for participating teams. This year’s field includes Tennessee, Kansas, St. John’s, Iowa State, Houston, Auburn, Alabama, Gonzaga and Michigan, among others, on the men’s side. Texas, UCLA, Duke and South Carolina will be featured in the women’s bracket.